Long-Bell Announcet Personnel Changes

California M.y Get Less Lumber

"California may get far less lumber {or home construction than previouily thought, if OPA issues an order which t-to* appei.s to have its favbrable attention," acco-rding to Orrie 'W. Hamilton, secretary-manager of the Southern California Retail Lumber Association.

"The new order OPA has in process will permit sawmills located on the Pacific Coast to charge $2.50 per 1,000 feet more for Douglas fir lumber, to buyers on the east coast who receive iheir lumber by water shipment, than those mills would be permitted to charge to buyers on the west coast.

"To those who are not familiar with the market, it might seem that the order would be beneficial to lumber co.rsumers in California. However, the order will not rvork that way under present conditions for the following very definite reasons:

1. I-umber production is far short of current demand' This creates a sellers' market, which means that lumber producers can sell their entire output at the highest price allowable under OPA regulations.

Clyde Starling has been promoted in the sales department of The Long-Bell Lumber Company to head a newly created buying office in Eugene, Oregon, General Sales Manager E. H. llouston has announced. Mr' Starling, who has been with Long-Bell for 23 years, left the position of district sales manager in Minneapolis, \{innesota, to open the rierv ofifrce *,hich will specialize in buying lumber from the many mills in Oregon {or all Long-Bell departments'; He'came west in early January to assume his ne'rv d.uties and returnecl, in mid-month to arrange for the moving of his wife ancl two children to Oregon. \\'endell Brown, a ?O-year Long-Bell man, has been transferred from the Omaha, Nebraska, office of the comparrl' to Minneapolis to take over the territory formerll' covered bv Starling.

John D. Leland has joined The Long-Bell Lurnber Company in the capacity of assistant to Vice President R. P. Combs, financial offrcer of the comPany. Mr. Leland, rvhr-r has been engaged in the banking bttsiness in Ner',' England for several years, 1ef t the Br<lokline 'Trust Coml>itrry, Brookline, N{assachttsetts, to join the Long-Bell org:tnization. He u'ill spencl the majority of his time in fanriliarizing himself n'ith the Western operations of the company with offices in Longvier'v, Wash. His u'ife and three chiltl-crr ;tccompanied him to Longvier'v.

Z. That being the case it means that a large number of mills located on or near harbors will turn their attention to the eastern market lvhere they can get a higher return for their lumber.

3. Those are the mills that normally and historically supplied lumber to the California market.

4. With those mills shipping the bulk of their production to the east coast where they can get a higher return it very definiteiy means that California will receive far less lumber than they would if the above order rvas not issued by the OPA.

"It also means that OPA 'lvould be creating another condition similar to that pertaining to export lumber sales, u,hich has not been corrected."

Chcnge in Ncrme

The Lawrence-Philips Lumber Co., Los Angeles, a copartnership of Dor.r R. Philips and Ray H. Hill, has changed the name to the Philips-Hill Lumber Co., effective Jan. 14.

Appointed Representqtive

B. O. Leftu'ich, Phoenix, Arizona, rvholesale lttmberman, is nou' representative of the Western Hardwood Lumber Co., Los Angeles, for sales of lumber, plyrvood and doors frrr the state of Arizona.