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) Tlil .is .a tyPicll Velduood ad - ubich ir runninl in lill'color, ftll-page,rize in ;be fli most impoftant borrrc mag4ztneL

In less than one year, over 100,000 future home-builders and remodellers have responded to I7eldwood's extensive advertising campaign on hardwood paneled rooms.

Every ad in this series refers to rbe lumber d,ealer as the source of supply for \Teldwood. Every Piece of printed matter sent to these thousands of interested prospects every letter . . fepeats the same message: "\(eldwood PlYwood is distributed by lumber d'ealers,"

Naturally, with building at a standstill and plywood being used almost entirely for war Purposes' you can't cash in on this Promising situation now. But eventually this pent-up demand is going to mean substantial new volume and substantial new profits to aggressive lumber dealers.

In the meantime, keep in touch with'us. The moment conditions permit, we'll be ready with our usual complete assortment of PIYwood of every type for every purpose.