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A military expert expressed the opinion early in the late war that the thing that made Hitler invade the Scandinavian countries at that time, was coffee. Yes, COFFEE ! He said thht the Germans dearly love their coffee, and being practically without any, they just went where there were large stores of it.

It would be an unforgivable pun, I suppose, to remark that perhaps the reason Russia is driving so hard toward the Mediterranean at this time is because she loves turkey and is short on greece-so vdants to go where it is at.

***

Before the war started Sweden was the greatest cofiee drinking nation on earth. Denmark was next, and the United States was third. In the Scandinavian countries they keep the coffee pot on the stove all the time-not just at meal time.

The French thinker, t"*r*]U, tett Uefrirra him an immortal recipe for coffee, as follows: "It must be black as the devil, hot as hell, pure as an angel, and sweet as love." My old friend Hiram Smith, the man who founded the great Pacific Lumber Company, used to say "use just a little water and a whale of a lot of coffee, and drink it hot and fresh, and you'll have grand coffee."

Was reading the caust" ,.r"irO" of the famous French thinker, Montaigne, the other day. He was talking about riches, and he remarked: "If you want to .know what God thinks about wealth, take a look at a lot of the people he gives it to." That one d,eserves another reading.

Every man startin* o.r,-r"irrlrrr."" has to travel a hard road, and learn some new geography for himself. But he need not go over the road in the dark. He has always the experience of other men to guide his footsteps.

An Atheist is a man who disagrees w ligion. Two Athenians saw rugged Socrates walking along one day in the streets of ens. and one of them remarked: "There goes that Atheist, Socrates; he

The late A. D. Lasker, of Chicago, adverlj[ing expert extraordinary, used to call advertising "sElfsmanship in print." He said "Make your copy sing; gffe the prospect 'in 'an interesting way the reason why iy/s to HIS interest to buy your goods." {. d< rl.

Some other sales authority has said that there are just ten ingredients in the formula for successful sellingl name- ly: health, personality, character, initiative, justice, tact, memory, will power, "oX""1a."jion, and enthusiasm.

Calvin Coolidge said: "The business which is likely to prosper most is that which aims to give the customer something more than the mere commodity he comes to buy." Who said Cal didn't talk? He spoke a large mouthful there.

Uncle Joe Stalin is a firm believer in that oft-quoted epigram that "to the victor belongs the spoils." And THAT is a famous quotation seldom credited to its real author. It was back in 1832 that William Learned Marcy wrote: "They see nothing wrong with the rule that to the victors belong the spoils of the enemy." Since then it has been quoted millions of times and credited to almost every writer in history except William Learned Marcy.

The late lamented General d the power of forceful expression. need for a great army and navy for the Q at all times, he said: the fire department.'l "You can't stop

Ben Franklin's notable self-written epitaph (which he borrowed from the Dutch scholar, Erasmus) was: "The body of Benjamin Franklin, Printer, (like the cover of an old book, its contents torn and stripped of its letterings and gildings) lies here food for worms. Yet the work itself shall not be lost, for it will (as he believes) appear once rnore in a new and more beautiful edition. corrected and amended by the Author."*

"Forgive us our debts as we forgive our debtors," says the Prayer. George Washington was one great man who lived up to that particular portion of the prayer. When he died he gave all his debtors a receipt in full for whatever they owed him. And that was no inconsiderable matter for George supported more parasites and worthless relatives than any other man*in American history.

Heard a well-informed speaker talking about-industrial conditions in England. He said that the textile workers in England produce 50 to S5o/o less per person per hour than the American textile employees. He said that a large percentage of British industrial workers deliberately work only about three days a week or as long as their wages are within the non-taxable limit. When they reach the taxing point, they quit for the week, and loaf the rest of the time. He said that it is a common occurrence for man and wife to both work that way, one of them working up to the taxable limit and then going home, while the other

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