Attic Remodeling

The story rvhich should be told to the public is contained in a Celotex advertisement now appearing in the May issues of the four nraj,rr magazinesBetter I{omes & Gardens, Arnerican Horne, llouse Beautiful and Parents' Magazine. It's an advertisernent for attic remodeling, and the headline is calculated to brush all confusion from the home orvner's mind .n'ith eight simpls 1y61d5-r'Here's the Room You Thought You Couldn't Have !"

Of course, it's a room the home owner can have. What's more, it's the type of remodeling that has the active support of government agencies, points out Marvin Greenwood, Celotex general sales manager, because it's designed as extra living quarters and because its insulating qualities assure the extra fuel conservation called for by the war program. Also, its construction falls well within the.$500 limitation imposed by WPB, in most cases leaving enough over for some other desirable repair or maintenance job, says Mr. Greenwood.

Because this is the type of job likely to provide much of the dealer and contractor's bread and butter during the coming months, Celotex is prepared to supply all dealers with. illustrated mats of the room for both advertising and publicity in their local newspapers, announces Mr. Green'ivood. These ads can include the price of materials for a room of definite size, or the cost of doing the entire job. Price advertising like this ,vvill materially increase the effectiveness of the advertisement, Mr. Greenwood believes.

The room illustrated in the advertisement is economical and has been carefully planned to fit the needs of the moment, and to retain its attractiveness when days of

Puts \Tholesale Yard in San Bernardino

Anglo California Lumber Company, well known Los Angeles wholesale lumber concern, has taken over the yard of Herz Lumber Company, San Bernardino, and will operate this strictly as a rvholesale yard, under the name of Anglo California Lumber Company.

Irwin Bluhm has been appointed manager.

peace return. To get the right kind of design, Celotex called in Charlotte Eaton of American llome magazine. She laid her plans, keeping in mind both the needs of lvar workers and of individual families requiring extra living space.

Also available to dealers who rvish to use this advertising locally is a printed "resips" describing exactly how the room is built and furnished.

The economy of the room is proved by the low cost of materials required for its construction. The insulation and hard board products used cost only $79.60 retail.

Moves to Larger \(/arehouse

California Builders Supply Company, Oakland, wholesale distributors of sash, doors and millwork, announce the removal of the Sacramento office and warehouse to a nerv and better location at 15th and McCormick Streets.

There is no change in personnel and the telephone num_ ber is the same, SAcramento 2-O788.