How this (onsumer preferen(e Gon help you ond your builders

fOHN$MAfWILLE offers your customers in J the building trade an extraordinary opPottunity to overcome the short-sighted competition of. jerrybillders. builders who use slipshod methods and substitute inferior materials in order to make a quick profit without regard to the future.

Your builders can meet this type of comPetition by identifying themselves with building materials in which the public has confidence.

Take, for example, Asbestos Shingles. In a recent, nation-wide poll of public opinion, prospective home buyers indicated their preference for Johns-Manville Asbestos Building Materials by sirty to one!*

Not only that, but 83Vo said they would even p^y more to get the fire safety of asbestos products. To help you and your builders capitalize on this overwhelming acceptance, we bave developed a complete merchandisiog proBtam, ^ feature of which is theJohns-Manville Sign of Quality as shown on the opposite page.

:lcln a national, scientific poll recentlycompleted, the question was asked, "For Asbestos Building Materials, what company do you think of first as a manuficturer in whom vou would have confidence?"

67.5Vo of those interviewed knew the name of a manufacnrr et. 59.5 Vo said Johns-M rnville. O.9Vo said Company "A". O.77o said Company "8". o.49o said Company "C". The rcmaining 6/s was divided among 12 other manufacturers of asbestos building materials.

Thus, Johns-Manville was named approximately sixty times oftener tban any otber mansfact*rer oJ asbestos bailding materials.

Through powerful radio advertising from coast to coast, we will tell buyers to look to the builder who has been qualified to use the Johns-Manville sign. Thus, this sign aod the overwhelming public preference for JohnsManville can help your builders maintain their reputation fot quality,

-z-_ Powerlul Rodio Progrom,

o Selling lool for You I

Five nights a week at the most popular listening time (8:55 E.S.T:) over a coast-to-coast network of the Columbia Broadcasting System, "Bill Henry aod the News" reaches ooe of the largest of all listening audiences. Johns-Manville will use this powerful advertising medium in yonr behalf. Ve will tell prospective homeowners how important it is to buy from a builder who uses qaality materials, and how they can identify such a builder by theJ-M Sign of Quality.

Resumes Position As Western Sales Manager

Lt. Col. A. E Ferguson resumed on June t his duties as Western sales manager of the American Lumber and Treating cempany with offices in the Chamber of Commerce Building, Los Angeles, J. F. Linthicum, president, has announced.

Bis Crowd Will Attend Hi-J:nkg

The Committee advises there are still a few tickets available for the Summer Hi-Jinks and get-together for lumbermen to be held at the Royal Palms Hotel, 36O South Westlake Avenue, Los Angeles, Friday evening, lune 21, 1946. Tickets may be obtained from Milton Taenzer, American Hardwood Co., (phone Prospect 4235) or Max Vener, (phone YOrk 4781). The party is sponsored by Lumbermen's Post No. 403 of the American Legion.

Lt. Col. A. E. Ferguron

Awarded the Purple Heart in the first world war, Ferguson was recalled to the field artillery early in 1942. After helping to train one of the first U. S. rocket battal-. ions, tre was placed in command and sent with his battalion to the Pacific theatre.

With the fall of Japan, Lt. Col. Ferguson was assigned to the War Crimes Commission at Manila prior to being placed on inactive duty.

He will have general charge of all company sales operations handled through sales offices at Los Angeles and San Francisco for the state of California, Oregon, Washington, Idaho, N"'u"d., !,"h, ntt:g." and New Mexico.

Emergency Committees at Work

"One of the most encouraging developments in the Veterans' Emergency Housing Program is the way in which Mayors'Emergency Housing Committees in virtually every major city in the United States are buckling down to all of the difficult local jobs in the program," according to Wilson W. Wyatt, National Housing Expediter and Administrator of the National Housing Agency.. There are 223 such committees throughout the nation.

Nice Boost

Enclosed check for year of 1946. Sure enjoy every issue, especially Jack's editorials. Have received your paper since the first copy.

Cecil E. Gilson

C. E. Gilson Lumber Co.

Altadena, Calif.

There will be a fine show which will begin at 7:30 p.m., and cocktails may be obtained in the Cocktail Room of the hotel from 5:30 p.m. on. The tickets are $4.50 each and include dinner and show. Proceeds from the Hi-Jinks will be used by the Legionnaires to foster Hospitality, Americanism and Boy Scout Activities.

Russell T. Gheen is chairman of the Committee on Arrangements. Assisting him in the general arrangements are Harold Hamilton, Mike Kuravich, Theo Stearns, and Eric Hexberg.

New Lunber Mitls

Construction of two lumber mills in Oregon at a total cost of $550,000 fias been approved by CPA. One is the $400,000 sawmill planned by the Willamette National Lumber Co. at Foster, in Linn County, which will produce 160,000 feet of lumber a day. The other is the $150,000 remanufacturing plant to be built by the Inman Poulson Lumber Co. in Portland, which will add 25,000 feet daily to the plant's production. Three new Oregon pine mills are nearing completion and are expected to be in production by July. The Snow Lirmber Co.'s new mill at Burns will have an eight-hour capacity of 7O000 feet. A similar mill is being built near Burns by Miller & Laird. The third is a single-band mill being built near Medford by Truman Collins. Portland lumberman. for the Elk Lumber Co.

Keeps Him Posted

Herewith the necessary. Wouldn't miss the old Merchant for anything. Keeps me posted on my old days in the sawdust. Am still going a million in radio back here.

Rod Hendrickson

55 West 55th Street New York 19. N. Y.