lmportant Mill and Loggers Conf erence Held in North ern Cafifornia

More than 150 loggers, sawmill operators and remanufacturers attended the Northern California Lumber Conference in Redding on Saturday May 24. In addition to these representatives of producing plants a number of wholesalers, foresters, equipment and supply dealers and lumber .haulers turned out to hear the speakers presented by Western Forest Industries Association, sponso.s of this largest gathering of lumbermen ever held in the area.

L. N. Ericksen of the U,S. Forest Service presided at the morning session held in the Veterans Memorial Buildi.rg. Afternoon chairman was C. D. LeMaster -of Sacramento, editor of "Western Building Review." First speaker was Dr. J. A. Hall, director of the Pacific Northwest Forest Experiment Station, Portland, Oregon who stated that small mills and remanufacturing plants have a definite place in the lumber economy of the future if they will turn out well-manufactured lumber in sizes and grades wanted by the consumer. Using the California fruit and vegetable growers as an illustration Dr. Hall suggested that the small independent lumber operators study the possibilities of organizing and marketing their products collectively.

Emanuel Fritz, professor of forestry at the University of California outlined several reasons why small mills are likely to be "on the spot" in the days ahead when buyers instead of sellers are in control. He recommended use of labor-saving macl-rinery, closer attention to manufa,cture to insure proper sizes, and elimination of waste through developing new markets for short lengths, lorv grades, edgings and the like. The necessity of making better lumber of uniform size and grade was emphasized also by Lee Moffett, Western Pine Association representative.

Considerable discussion developed on the question of timber supply and the harvesting of government timber. Regional Forester P. A. Thompson explained the timber sales policies of the U.S. Forest Service including the establishment of sustained yield units in n'hich certain private timberland olvners are allorved exclusive right to purchase government stumpage without competitive bi'dding. Frank Reid of Eugene, Oregon, attorney for WFIA pointed out the danger of ,creating a timber monopoly under such a system, claiming that small mills, generally without large holdings, r,vould be unable to compete w.ith the larger operators many of whom have been buying up cutover land so as to qualify for government-private cooperative units.

"Present Markets and Future Prospects" were discussed by C. L. Hubble, Sacramento wholesaler and J. H. Jones a remanufacturer from Eugene, Oregon. Both reported that supply is rapidly catching up u'ith demand in ordinary construction lumber and that customers are becoming more particular about quality, size and assortments. Samples of mismanufactured lumber from a number of mills were shown to illustrate the necessity for greater care in sawing and keeping equipment in first class condition.

State Forester DeWitt Nelson explained how the California forest practice rules .ivere developed in each region by committees of operators themselves. llnder such a democratic process regulation of cutting and forest management is more likely to be practical and to be supported by more operators than if the rules were imposed by the State without participation of the industry, he believes.

A number of machinery and equipment firms displayed items ranging from po\ver saws to steam shovels in the lot adjacent to the meeting place, and others had representatives present to distribute literature and greet the operators.

At the concluding banquet, held at the Casa Blanca Club, Kenneth Smith, president of the California Redwood Association told his audience "the biggest, most difficult and most vital selling job in America today is reselling Americans on the American way of life-We must teach all men that government is not a cow to be milked, that you can only confiscate and redistribute what thrifty men have saved in the past, and that every dollar the government spends comes out of the pockets of the producers We must revitalize the American spirit of self-reliance, aml>ition, thrift and industry."

Western Hardwood Lumber Company Push- Sales Authority Says Our \(/.y ing Wonderful Interior Mahogany Paneling Of Lfie Depends on Business

Western Hardwood Lumber Company, of Los Angeles, announces with considerable pride that it has secured the exlusive selling rights in California, Arizona, and Nevada, for a very beautiful and attractive new Mahogany interior wall panel, called the Panel-ette. This progressive concern has started a stout sales campaign to acquaint the trade of this territory with the merits of this attractive wooden item, and reports splendid early results from these efforts.

This Panel-ette is made of Honduras Mahogany Veneer Board, and solid Honduras Mahogany mouldings are available in any quantity with the Board, in a ,complete variety of sizes to satisfy the requirements of any interior job. The Panel-ette can be included in any construction or modernization job with the assurance that the kind and amount needed to complete the job will be available immediately.

Panel-ette performs two jobs with the installation cost of one, says D. Glennon Cahill, Vice President of Western; . coupled with the beauty in color and grain of the }Tonduras Mahogany veneers is the protective insulation provided by the Gold Bond Insulation Board, which is its base. Made entirely of I0O/o long fiber wood pulp, this insulation eftectively combats both heat and cold, and adds :nuch to the soundproofness of the room. Panel-ette is cut and finished in the factory to butt perfectly with all corners and edges.

The other day a great throng of outstanding sales executives of the entire nation gathered at the Biltmore Hotel, in Los Angeles, to talk about their chief objectselling. It rvas the National Federation of Sales Executives, one thousand of them. Wm. E. Holler, nationally famous sales consultant, told the convention that the world is now divided into two camps-capitalism versus Communismand it is up to business to convince the American people of the advantages of the free enterprise system.

"Democracy thrives on well-fed people with money in their pockets," said Mr. Holler. "ff we are to sustain our national economy we must strive for an averag'e national income of $150,000,000,000 a year, and provide 50,000,000 jobs for those who lr,'ant to work."

He said that industry today is faced with four major problems: lack of civilian production during the war years; depleted and untrained sales organizations; high prices; over-expended plarrt capacity 40 percent greater than in 1941. To handle this situation industry must hire 1.500,000 salesmen to obtain the mass orders to insure mass production and mass employment. He blamed high prices on high taxes and said that before the government asks for lower prices it should set the wise example of lowering the taxes that make the prices high.

years, was a race to make that follow will be a race

A friend is one to whom one may pour out all the content of one's heart, chaff and grain together, knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with the breath of kindness blow the rest away.

-arabian Proverb ***

"Eternal Vigilance is the price of Liberty," says the famous motto. That WAS the price of Liberty, but the price went up nearly 300 billion dollars in the last few years.

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"It is because nations tend to stupidity and baseness that mankind moves so slowly; and it is because individuals have a capacity for better things that it moves at all," sagely remarks George Ol""tlt. *

Teddy Roosevelt oncer heard the well-worn remark made that a man can worship his God in,'a grove of trees, on a hill side, or by a running brook as well as in a church. Teddy said there is no doubt but that a man CAN do so, but he very much doubted if the average man DID.

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I loved a recent dissertation by the columnist "Bugs" Baer on curing tough kids of being tough. He told of a tough kid who was double mean. One day they found him picking the feathers clean from a pet canary-alive. So they asked a neighborhood cop what he would do with a kid like that. The wise cop said: "Throw him a lion and let him pick the feathers off of that." They took the hint, and soon he wasn't so tough. It's worth remembering. When a kidr gets too tough, throw him a lion. Figuratively speaking, of course.

Roy Gaither once ,"ial "J.g"lur.r" of the changes that take place in business there always remain unchanged and undimmed the eternal verities of character, honesty, integrity, truthfulness, fidelity of purpose, and loyalty to trust." And so they shall always remain as lights to guide the free peoples of the world.

' "Children should be taught the facts of life," says a newspaper headline. Yes, indeed. How otherwise can they understand what the movies they see are all about?

***

A writer discussing Russia (as what writer today does not?). paints a black picture of conditions inside the Soviet Union today, paying particular attention to the thought that Russia, because of the war, is a great land that is practically WITHOUT YOUNG MEN. He could well add to that statement that it is a land practically without thinking classes of any age, due to the fact that Uncle Joe had thoroughly wiped out and deliberately destroyed that class before the war started. Try and imagine the fix of a huge nation practically lacking those two classes of men.

I get soft-hearted mighty easily about England. Stories' and reports of her present sad economic condition depress me. I've read some very bad ones recently. Many commentators doubt that England will make the grade out of her present difficultibs. And then-I picked up a paper and read about the gala opening of the American musical-comedy success "Oklahoma," in London. Nothing like it in history for glamour, excitement, expense. Mobs pay high prices for seats, everything sold far in advancg the ticket scalpers buy $400,000 worth of advance tickets, reservations extend away up to the Christmas holidays. Somehow that doesn't match the picture of a drab, hungry, ill-housed, ill-clad people I had been holding in mind of late. ***

George Washington, we are told, threw a silver dollar across the Rappahannock River. If it happend today and the dollar weighed according to its purchasing power, a ten-year-old boy could throw it across, and it would hardly be worth while picking up and bringing back.

A good friend of mine straightens me out on the origin of the very popular bit of philosophy, p wit-"Enjoy yourself : it is later than you think." It iJ containda in a book "The Bond Between ffs." and w by Dr. Fredof San Fran- erick Loomis, a highly rega cisco. Dr. Loomis' foreword is seems the time to remind many wards which they with a bit of contem will have more years and happigf ones-to do good.for others if they start right now to {f something for themselves; to go places and do thingy{vhich, without decision, they have looked forward to fgf years; to give those who love them the happiness of g them enjoy some of the re- delightful: "This women that they earned; to replace competition

"You'll buy poppies tomorrow on the streets-poppies for remembrance. Have you ever thought about all the things for which the poppies stand? America is ours, not without cost. With blood it was bought and paid for; with blood it was defended and made strong; with blood it came to be what it is today, the emblem and the champion of freedom all around the world. When you buy a red poppy tomorrow, remember that. In these days when men think themselves profound when they say that goods and . (Continued on Page 10)

In this utility roon there's only one possible place for a modern cabinet-type ironing boardnert to the door. The conventiotral cabinet board would be impractical; would block the entrance. could be used from only one side.