Here Are The Advertisers In The First lssue o[ The California Lumber Merchant

The California Lumber Nferchant naturally feels a sense of special gratitude to those rvho bought advertising in the first issue we ever printed, July first, 7922. We are aCditionally proud that some of those who bought space in that first number, have ,been aclvertising with us continually ever since. In that listing there are four names, our special roll of honor. They are i

Santa Fe Lumber Company, San Francisco.

\\rendling-Nathan Cornpany, San Francisco.

Western Hardwood I-umber Company, Los Angeles.

W. E. Cooper Lumber Company, Los Angeles.

The first advertising order ever received by The Lunber

Merchant rvas from A. J. "Gus" Russell, Santa.Fe Lumber Company, San Francisco. On June frrst, 1922 he r.r,rote: "Run us a full page in red and black, and keep on running it." It has been running ever since.

The others who advertised in that first issue, rvere : lJradlev Lumber Company, \\Iarren, Ark. (This advertiser is u'ith us still, and has been fairly consistent for 25 years.)

Cornell Wood Products Co., Chicago, lll. (This concenl had the whole front cover the first year of our existence.)

Lumbermen's Service Association, I-os Angeles.

Lumbermen's Reciprocal Association, I{ouston, Texas.

Chas. R. McCormick & Company, San Francisco.

The Long-Bell Lumber Company, Kansas City, Mo.

Schunracher \!-all Board Company, Los Angeles. (This concern has z,dvertised u'ith us during tl.re greater part of our 25 years.)

I)ioneer I'aper Company, Los Angeles. (During the first several years of our history, this n'as our biggest advertiser.)

R. I\t. Williamson, Dallas, Texas. (Irlan Books.)

Robert H. Brooks. I-ittle itock, Ark. (Advertising agency has been one of our most consistent patrons for 25 years.)

Arkansas Soft Pine Bureau, Little Rock, Ark.

W. R. Pickering Lumber Company, Kansas City, Mo.

E. L. Bruce Company, Memphis, Tenn.

Standard I-umber Company, Stanford, California.

Glasby & Company, Los Angeles.

Arizona Gypsum Plaster Company, Douglas, Ariz.

Rite-Grade Shingle Association, Seattle, Wash.

M. R. Smith Lumber & Shingle Company, Seattle, Wash.

Hipolito Screen & Sash Company, Los Angeles.

National Hardwood Company, Los Angeles.

Northwestern Mutual Fire Association, Seattle, Wash.

J. M. Tees, San Francisco.

Trower Lumber Company, San Francisco.

Holmes-Eureka Lumber Company, San Francisco.

H. W. Browning, Los Angeles.

Fruit Growers Supply Company, San Francisco.

U. S. Epperson {Jnderwriting Company, Kansas City, Mo.

Union Lumber Company, San Francisco.

(At the end of 25 years, we are glad to say to those listed above-thanks, friends, you gave us a goocl start and a lot of solid enconragement.)

When the second issue of The Merchant appeared, July- lsth, 1922, there u'ere the follorving new advertisers listed :

Hart-Wood Lumber Company, San Francisco.

Coos Bay Lumber Company, San Francisco.

E. J. Dodge Company, San Francisco.

\\r. R. Chamberlin & Company, San Francisco.

I3urton-Beebe Lumber Company, Los Angeles.

Pacific Clay Products Company, I-os Angeles.-

The Wheeler, Osgood Company, Los Angeles.

Hendrickson Lumler Companl', San Francisco.

Red River Lumber Company, San Francisco.

The Brininstool Compar-ry, Los Angeles.

\\reaver Roof Company, Los Angeles.

Personnel of California Lumber Merchant From The Beginning

There has been little "turnover" in the personnel of THE CALIFORNIA LUMBER MERCHANT IN 25 YEARS.

Its first N,Ianaging Editor was Shad O. Krantz, a veteran ne\\rspaper man from Portland lvho had joined Jack Dionne's rvorking orgarization just a year before the Lumber Merchant started. Mr. Krantz died suddenly in the early part of 1923, and, M.. J. E. Martin, .ivho had lteen in charge of our San Francisco territory from the beginning, was moved to l-os Angeles and became Managing Editor, a job he has held continuonsly ever since.

N{r. \\'. -l'. Black carne .ivith The Merchant as an advertising man in 1923, n'orking in I-os Angeles. He was moved to San Francisco to succeed Mr. Martin, and has been there ever since. Miss Maymme Adams has had charge of the Circrrlation in the Los Angeles office since 1930. She is an executive in various capacities, and is a stockholder in the business. as are I\1r. Martin and Mr. Black.

First Subscription Check Comes to The Lumber Merchant

The honor of sending in the first subscription, and the first check of any kind received by THE CALIFORNIA LUMBER MERCHANT, fell to the lot of the late R. C. Merryman, of Pasadena, a Vice President of the Fruit Growers Supply Company. Mr. Merryman was a lumberman of the old school who had sarvmilled in \Visconsin before coming to California. The check was for two dollars and was dated June llth, 1922.