The Lumber Merchant ls The Best Paint Merchant

(When THE CALIFORNIA LUMBER MERCHANT made its bow to the California lumber trade 25 years ago, a close canvass of the retail lumber dealers of the state revealed the fact that very few lumber dealers were pAINT dealers, and still fewer were paint MERCHANTS. So rve went to work to convince the California trade that the lumber dealer is the ideal paint dealer, with great advantages over any other seller of paint. We have seen that proven by thousands of lumber dealers farther East, and knew it would work at least as well in California. So, from that day until this, we have been editorially bombarding the lumber dealers on the subject of paint selling. Result-today nearly every California lumber dealer is a sqccessful paint merchant. The following is the first editorial on that subject that appeared in THE MERCHANT, a signed article by Jack Dionne.)

The lumber dealer is the best possible paint merchant because his main business is selling the stufi that paint is made to cover, protect, and beautify-wood. So, why shouldn't he sell both? Who could be in better position? Who has a better right ? And besides, he is in business to make a profit, and there is fine return on the paint investment.

The greatest living authority on paint said to me not'a month ago: "There is no doubt on earth that the iive lrrmber merchant is the best paint merchant." I have heard the

From Henry Hink

"I certainly want to take this opportunity of extending to you and your organization hearty congratulations on your 25th anniversary of THE CALIFORNIA LUMBER MERCHANT, and f extend to you, your staff, and your paper best wishes for a long and useful life."

flenry M. Hink, president, Dolbeer & Carson Lumber Co.. San Francisco.

same thing from many other big paint men. So for many years I have been talking paint right along rvith lumber because they work together like the legs on a stool, help- ing one another.

The thing that makes paint a great.lumber sideline is the natural teamwork of the two materials. When the dealer finds lumber hard to sell "as is," he just dresses it up with a plan and some paint, and-Presto-it sells itself !

There's no doubt about it. If there's one thing on earth more infectious and contagious than the Bubonic plague, it's the paint fever'. Why, Mr. Lumber Dealer, evertblessed housewife in your entire territory is a paint prospect right norv. Every blessed one. And every husband, too.

Yes Sir ! Paint naturally belongs to the lumber dealer. He has a chance,to talk paint with every board he sends out of his yard. If he doesn't merchandise paint he is refusing to take good and legitimate profit. Stock paint ! Display paint ! Merchandise paint ! Make your trade paint conscious. You can sell paint to scores of people hot even in the market for your building material. Make the paint dbpartment one of the most attractive places in your plant.

If you haven't been a paint merchant in the past, get busy and start being one. California is the best painted state in the union. Are you getting your share of that fine busirtess ?

From W. H. Mccy

"The first trade magazine we pick up is THE CALIFORNIA LUMBER MERCHANT, and the first pages we read are the Vagabond Editorials. They always entertain, always give us cheerful information, and always give us inspiring thought to carry along wherever we go." W. H. Macy, Macy Lumber Co., Orland, Calif.