Sacramento Valley Lumbermen's Club

Jason C. McCune, of Los Angeles, California trade extension representative of the West Coast Lumbermen's Association, was the principal speaker at the meeting of the Sacramento Valley Lumbermen's Club, held at the Hotel Senator, Sacramento, June 21.

Mr. McCune explained in detail the extent of the trade promotion work which is being carried on in California by his association, which now has three permanent representatives in the State. He outlined the plan of grade marking supervision recently inaugurated in Los Angeles by the association through their California grades supervisor, A. A. Kayser, whereby two large lumber distributors are now furnishing the trade in California and Arizona straight grades offi,cially marked in accordance with West Coast grading rules.

The speaker said that the grade marking of lumber was the first step in a permanent program of lumber merchan- dising by West Coast Association manufacturers, and pointed out that the cooperation of the retailer was most necessary for the success of this plan. He pointed out that a particularly good opportunity exists for the retail dealer in selling structural grades of Douglas Fir in competition with steel.

Mr. McCune declared that the association's work in contacting consumers of lumber in California combined with dealer"cooperation is already showing good results in the southern part of the State, and announced that they are ready to assist dealers'in pushing the sale of grade-marked lumber where the dealers in any section request their help.

I. N. Erickson, 'credit manager of the Material Dealers' Association of Sacramento, spoke on the credit situation, and advised caution in the extension of credit by the lumber retailer.

J. F. Holmes, president of the club, presided, and Secretary C. D. LeMaster introduced the speakers.