EARL HOFFDIAN CO.

'Establishcd ir 1919" greatest and most useful discoveries in the history of build' lng.

They use this Emulsified Asphalt in many other ways. They inake sidewalks, drivewayi, pavements-of it, quickly, cheaply, economically. Used cold with crushed rock it is a wonderful hard surface. They use it in making a mastic for. special heavy duty floors, floor patching, floor re-sur' racrng.

Anbther product they are making that should put busi' ness and profit into the pocket of every live dealer is their Copperclad Valley. The lumber dealer has never before sold the valley materials for roofs. He has been content to sell the roofing. But Pioneer makes this new Valley that puts all this new business into the hands of the dealer. It is so useful and attractive it is a cinch to sell, when you sell a roof. It comes in rolls, like roofing, and is applied in the same way. Cheap, economi'cal application. The backing is high grade saturated and coated felt, faced with pure Anaconda Copper. The nails are driven through the felt shoulders, leaving the copper center a solid surface for water orotection. It minimizes leaks. It makes a beautiful valley lob. The dealer sells something better than the user gets otherwise, and gets the dealer's profit.

More new things are in the offing. The research minds that developed these other products, will develop still others. But in the meantime they have given the building trade things that are entirely new, necessary, useful. They play new parts in the building drama. They give the build' ing merchant something new to think about, to sell, to serve his trade with. Any lumber dealer that can't pay the rent every month with Emulsified Asphalt alone, jusl isn't a salesman.

' Pioneer isn't sitting tight waiting for someone to come and take these products away from them. They're merchandising. They are telling the architect, the contractor, the consumer about them. They have attractive literature. They have dealers helps of all sorts. They will join right in with any dealer who rvants to merchandise, and make it easy for him to sell this stuff.

I talked merchandising for an hour to Mr. Plunkett, and he hit the nail crack on the head every time. "The retail lumber trade is suffering chiefly from need of more door bell ringers," he declared positively; "in times like these every man should be out selling, not waiting for the build. ing business to improve." No doubt about it. A lot of inteligent front door bell ringing would do wonders for the retail lumber business.right now. And, unfortunately, the lumber dealer isn't doing much of it.

Lumber dealers are urged and invited to visit the Pioneer plant. It's a great institution, and offers much of help and hope to the building trade.

Do they practice what they preach? I imagine so. Their sales are only 5/o under their peak year so far in 1930" and they have hopes of passing their peak figures before the lrear is over. In times like these. that isn't bad, is it?

Our Specialty COBBS & DIITCHDLL9S

Dried in the rough and surfaced to order bcfore shipment, thur inouring clean bright rtock.