What Advertising Has Done for Adenoids and Tonsils

Bv Jack Dionne

Ife learn more every day of the wonderg that advertising and publicity have accomplished for various things; for automobiles, fot underwear, for radioo, Victrolas, dentifrices, Sunkist orenges, etc., etc.r etc. Many of us are inclined to wonder what particular thing, in this advertising age, has profited most by the power of advertising. I would like to offer a suggestion.

f vote for adenoids. Adenoids, with tonsils on the side.

It was only a generation ago when the mind of man ran not to tonsils and adenoids. From the beginning of the era of mankind almost to the present decade men were born, lived, and finally died without knowing there were such things.

But we came to know through the propaganda that has been so fearfully and wonderfully distributed, that removal of these encumbrances is absolutely essential to the well-being of the chil&en of the pr€sent generatiotrl that unless their throets be properly attended to they will not reach the fullest develo,pment of their bodies, or of their mentalities.

And to furnish relief from threatened puerility and inanity, clipping bureaus for tonsils and adenoids were established throughout this land, that reap a splendid harvest of both----and dollars besides. It has come to a point now that when you meet a man on the street with his child by the hand he is either going to take him to a movie, or is going to have his throat operated on. One of the two.

;And while f rejoice at this great blessing and saving grace tfiat science has brought to us in such copious quantities in this generation, as a thinking man f cannot but look back over the past with feelings of sadness and regret, for those who have lived and gone, without having their throats propedy tended to.

Sometimes I think with gloomy sadness, what mighty men the past ages might have known, what wondrous things they might have done, what splendid examples they might have given us, had science and the knowledge of adenoids and tonsils o'nly reached them in time.

\Zhat a humanitarian Abraham Lincoln might have become, had he had his adenoids removed, allowing him untrammeled development.

Vhat a patriot George Vashingto,tr could have been, had his throat been propedy trimmed in his youth.

Vhat a wondrous document the Declaration of Independence could have been, had it been written by men whose physical and mental development had been unrestricted by those vicious growths.

Think of what music Mozart might have given us; what a soldier Napoleon might have been; how strong Samson could have grorm; how wise Solomotr might have become; to what a ripe old age Methuselah might have lived had they had their adenoids and tonsils removed like OUR children.

rVhy-if Pharaoh's daughter had had in her household a modern throat specialist, who knows but what Moses might have handed down to us fifteen or twetrtyr instead of a paltry TEN COMMANDMENTS.

But no! ft was NOT to be. Science came too late to save them; to deliver them from their bondage. They had to live and die, just as God made them.

"Of all the sad words of tongue or pen, the saddest are thesFfT MIGHT HAVE BEEN.'

Increased Intercoastal Lumber Rate Suspended UntilNov. 1

Seattle, Wash., June 30.-Suspension of the increased rate of $13.00 on West Coast lumber shipped by boat to the East Coast, published by the intercoastal carriers to become effective on July 1, has been granted by the United States Str,ipping Board Bureau on request of the General Maritime Committee of the West Coast Lumbermen's Association, according to word received from the Bureau by R. E. Seeley, committee chairman. The rate has been suspended until November 1, 1936. The present rate is $12.50 per thousand feet.

In the petition for suspension it was shown that during the first four months of 1935 a total of.94,69 feet of lumber moved by boat 'from British Columbia to the Atlantic Coast, while following the reduction in the import tariff on lumber from Canada the imports from British Columbia to the Atlantic Coast by water during the,comparable months of 1936 totaled 51,815,363 feet. Canadian lumber may move in ships of foreign registry on rates from $3.50 to $4.00 less than those applying to lumber by American mills, who are limited to use of ships carrying the American flag.

The petition pointed out also that American mills are at a competitive disadvantage with British Columbia mills be'cause of paying substantially higher wages.

Another point brought out was that the intercoastal rates on other commodities have not been in'creased during recent years to the extent that rates on lumber have been raised, which is unduly prejudicial to West Coast lttmber shippers.

Georye Gorman Adds to Staff

George W. Gorman, wholesale lumber dealer, San Francis'co, has recently secured the services of Marc de Bruin.

Mr. de Bruin for a number of years was ,connected with a San Fran,cis,co box manufacturing con,cern, and prior to his coming to San Francisco In 1929 had a wide experience in both hardwoods and softwoods abroad and in British Columbia mills.

lncreases Advertising Staff

In keeping with its program of consolidating its increased advertising effort, The Celotex Corporation through LeRoy Staunton, Advertising Manager, announces the addition of three men to its advertising staff.

M. B. Herbert, formerly with The Manz Corporation and the Bert L. Walker Company is now handling the advertising on interior finish and in the farm field.

E. T. Holmgren, formerly with the Portland Cement Association as editor of the "Concrete Builder" is in charge of the Publi,c Relations Department, now fun'ctioning under the Advertising Department. He 'ivill handle all publicity, edit "The Celotex News" and other periodicals.

W. J. McCauley, for seven years ,chief draftsman for DeGolyer & Stockton, Archite,cts, is taking charge of the Architectural Design Department, which now functions as a part of the Advertising Department.

Port Orfordoedar

The fine tllegitimate" theaters have POC Stage foorssome over 25 yearc old. Constant moving, banging and fastening of heavy scenery and equipment require floors that are impact resistant-no splintering or cracking-ye,t soft and firm enough to readily take and hold and permit easy removal of temporary screw and nail grips.

Your customers would like to know about this wood for

,TOUGH SPOTS"

Smith \7ood-Products, Inc.

Largeet Producers Band Sawn Port Orford Cedat AIco Mfgrs. of Douelas Fir

CoQUILLE, OREGON

California Sales Agenc

JAMES L. HALL

San Francisco r|il5 Dierkr Bldg.

1026 Millc Bldg.

Maln (Xfle

Telephone Sutter 13E5

L, Smith Lmber Co. Karar Clty, Ma Ralph