\Torkers in \(/ood Mobilte

To Tell John Citizen

Mobilization of the vast potential force of all those who work in wood, whether in the abstract sense of a paper salesman or in the physical sense of a cabinet maker, to carry the torch of forest industry information to their neighbors in their own communities, is being called by the Public Relations Department of the American Forest Products Industries, Inc.

It is estimated that a million or more men and women depend for their living on the harvesting, manufacture, and sale of wood products. The aim of AFPI is to convert this dormant group into an active, aggressive missionary corps to tell the general public the true facts about the forests.

The first implement in this endeavor is a simple, easily digested booklet, called Our Friend, John Citizen, which is being distributed freely within the industry. It tells those who work with wood of the dangerous misapprehensions about their business that exist in the mind of the average citizen, as established by a public opinion poll on a nationwide scale, and what steps are being taken to correct them, and calls on each to take an active part in the work. It is available free in bulk to associations or firms for distribution to their members, employees, or stockholders.

Another booklet is called Tools for the Improvement of Forest Industry Public Relations. As the name indicates. it is an illustrated catalog of booklets, advertisements, charts, posters, speeches, news features, motion pictures, and other equipment for local application of the public relations campaign, which are furnished to the volunteers within the industry who enlist to help the cause.

Both these booklets may be procured from the national headquarters of the American Forest Products Industries, Inc., 1319 Eighteenth Street, N. W., Washington, D. C.