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The omozing response to the Celotex "Mirocle Home" compoign shows thot people ore plcnning now for posf-wor homes !

erNcB the f,rst of the yaar, The t J Celotex C,orporation has featured a "Miracle Home" each month in its national advertising. The function of this continuing program is to stimulate the interest of America in building and onming hones after the war.

The campaign isbringing in thousands of inquiries. Everyoneof them is sent on to you to use io building up your prospect list. Every one of these inquiries represents a family that's interested ia building a home after the war . . . foll6 who are buying \V'ar Bonds now and planning on using them as the downlnyment. These are real prospects! And you can stzut working with them right now . . . helping them with their plans, and advising them so that when the war is over you ll have a market that's already sold and ready to start building without delay!

'We at C.elotex are determined to build this "after-the-war" market for you and we will continue to use all the merchandising and selling methods that will help make home ownership the number one deshe of every family in America"

(Continued from Page 8) among his best: "I'm looking for a lot of men with an infinite capacity for not knowing what can't be done." Isn't that a dandy? * painted; baby chick brooders, etc. All the buildings were advertised as "all \nrood." Hou/s that for a change from peacetime merchandising? Probably like that famous dog that climbed the tree when the bear chased him: he HAD to. it

Most men know that Henry Ford was the father of high wages for working men. I{e started paying workers-without their suggestion-more wages than any of them would have thought of asking for at that time. But not so many realize that, when the records of these days are written, it will be found that Henry is the author of more splendid and practical and yorkable maxims and philosophic remarks than any other man now living. Few men since Ben Franklin have uttered so many priceless pearls of true wisdom.

It's an ill wind that blows no one any good, says the old saw. Most of the folks who are profiting most in cash-inthe-pocket from this wave of war prosperity, will end up with nothing. That's human nature. History declares it. But the U. S. railroads aren't going to be that way. They look to me like the very head of the class in the race for "who profits most." They are coming out of this war with their roadbeds, equipment, and all other properties in wonderful condition. Hurrah for the railroads, say I. They've had their dog kicked around so much and so hard in the last two decades that their rejuvenation fills me with satisfaction. And their magnificent physical condition will be a fine platform on which to establish our postwar bid for continued prosperity.

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CHANGED MERCHANDISING: Macy's great store in New York City recently ran full page ads offering for sale such items as these: thousands of yor.rng barred-rock pullets, nearly ready to lay; thousands of live baby chicks; thousands of rabbits, for food, various breeds, kinds, and prices; two sizes of poultry houses, ready-built for use and

Heard anything from Mexico lately? Returned travelers tell of abundant prosperity across the border, due entirely to the drift of United States money looking for something to buy. Mexico City fairly sizzles with life, prosperity, sports, and fun of all kinds. Money fies everywhere. They're really sitting pretty "South of the Border Down Mexico Wry," as the baltad has it.- No restrictions. Plenty of things to trade ofr for American cash. It isn't hard to imagine what has happened to the next door neighbor of a country bursting with billions of cash and little to buy with them. Well, that's what's happened to Mexico. And don't let the ruling crowd down there fool you. They're smart. They knew what would happen with such a financial condition as the war has developed here. And it has.

WARTIME SALESMANSHIP RULES (Of course, nobody sent out any such notice as this, but it could have been done): "Beg to advise our customers that we will receive applications for allotments of our stocks for the duration from eleven-thirty to eleven-forty-five, Friday morning of each week, only. Please do not ask for concessions from this rule. Your applications for materials will be filed, numbered consecutively, and filled in that order, if ever. Substitutions will be made at our discretion, and without notice to buyer. No complaints regarding either quality or quantity will be tolerated. All shipments must be paid for in advance. No credits will be extended. These rules apply only for the duration, you understand. After the war we'll be back on our bellies, as usual, begging for stray crumbs from the business table. As always, John Salesman."

fnterim Price Ceilings

(Continued from Page 6)

To all ,classes of customers to whom free delivery was not included in March, 1942, and thereafter an additional charge for delivery may be made: Provided, that such charge does not exceed that made for the same type of delivery during March, 1942. Any amount added for delivery must be shown separately on the invoice, bill of sale, or other billing.

6. Section 7 (a) is amended by the addition of the following subparagraphs (11) and (12):

(11) Western Red Cedar Lumber MPR 4O2. Seattle, Washington.

(12) Tidewater Red Cypress Lumber-MPR 412. Ponchatoula, Louisiana:. California. Distribution yards located in Callfornia may make the additions allowed for Louisiana producers in calculating mill prices. See Section 24 of MPR 412.

9. Section 10(a) is amended by the addition of the following subparagraph (6) :

(6) Where a distribution yard purchases lumber rough or green and works that lumber prior to the time of sale the milling or drying charges shall not exceed those charges for these services provided for in the mill regulation governing that particular species for the same type of processing. The maximum processing charges herein provided may only be added where the lumber is stocked rough or green and the method or type of processing required cannot be determined until the sale is made and the buyer's specifications are received. Under any condition, these charges may not be added to produce any item 'of boards or dimension in standard sizes, or sizes reasonably similar thereto, shown in the applicable regulation.

10. Section 24 is amended by the addition of the following sentence immediately at the end of the first sentence: "(Ary wholesale yard as defined in section 4 (a) hereof, which prior to June 23,1943, separately operated a retail department under conditions conforming with the definition of a retail yard as set forth in Section 5 (a) hereof, may apply for approval to continue the operations of its retail yard department in the manner and under the conditions above set forth.)"

This amendment shall become effective August I0, 1943, except that:

(a) If this amendment lowers any maximum price below that fixed in any earlier regulation, contracts that were in existence before the date of issuance of this amendment at lawful prices may be completed according to their terms. if delivery is made on or before September l, 1943.

(b) The mere fact that this amendment increases some maximum prices does not of itself allow any seller to apply the higher prices to existing uncompleted contracts without the consent of the buyer. The regulation permits the making of certain adjustable pricing agreements to cover such situations. Apart from that, increasing prices in existing uncompleted contracts to the level of increased maximum prices in the amendment is purely a matter of agreement between buver and seller.