BIG NATIONAT ADVER,TISING PR,OGRAM ON Builds Increqsed Sqles for Deqlers

TT's HAppENINc all over the country! Sales of I Celotex Triple-Sealed Roofing are on the upswing. Celotex national advertising is doing a great job in building preference for this roofing among home-owners. One sale leads to another as enthusiastic users recommend Celotex tipleSealed Roofing to their friends.

This is definite proof that the advertising and merchandising program to make Celotex ThipleSealed Roofing the outstanding roofing line in America is well on its way. It is also proof that featuring Celotex Thiple-Sealed Roofing from now on will bring ever-increasing vol"rne and profits your way.

Advertising Thqt's Getting Results

Month after month Celotex national advertising appears in the largest group of publications used by any company in the building industry. These magazines include Saturday Evening Post, Collier's, Better Homes and Gardens, House & Garden, House Beautiful, American Home, Parents' Magazine, Country Gentleman, Successful Farming-reaching millions of home-owners, hundreds of them right in your community.

ROOFING . INSULAIING BOARD . ROCK WOO]

GYPSUM WAIL BOARD IATH PI.ASTER

SOUND CONDITIONING PRODUCTS

THE CELOTEX GORPORATIOT{ o GHIGAGO

"The Man upstairs brought me down. I talked to Him. I talked to Him plenty. And He must have heard me."

{. X. *

One of the remarkable statements that has so far come out of this war. Lt. Matthew Vinson said it when he found himself alive "over there," after crash-landing a blazing and stricken bomber from which all others had parachuted. They asked him how he made it, and the above words were his reply. Read them again. There's inspiration in them.

"Parade" says that "r,; ""i-"rr""r, pilot had skidded his plane off the side of an aircraft carrier while taking off, he stuck up a sign on the edge that read: "Soft shoulder." You can't kill that spirit.

And then there were the two American soldiers sightseeing in London, who were walking down Whitehall looking for the War OfEce. They hailed a British Tommy in uniform, and asked: "Which side is the War Office on?" The Tommy looked startled, and answered: "Gorblimey! Ours, f 'opes."

"\11/hat is this Mason-Dixon line, soldier?" asked a rookie from New York of the private from Louisiana. The reply was quick: "It's the dividing line between you-all and youse-guys."

**t

Natal Mercury tells a swell army story about the American boys in an Italian prison camp where there was a particularly tough and nasty guard. So they conspired against him, and each boy who wrote home mentioned this particular guard, told what a swell fellow he was, and how good he was to the prisoners. Letters are censored, The guard was fired.

***

A soldier in New York went into a restaurant and ordered sausage for breakfast. The waitress came back to say that they had none ready, but if he would wait a few minutes the cook would fix some. Just then someone in the kitchen stepped on the tail of a dog. The dog howled. The soldier left.

There was a man who went down from Jerusalem to Jericho and fell among thieves. And along came a guy and gave him a cup of coffee with cream and sugar, and a thick ham sandwich on buttered bread. You've guessed it. That WAS the Good Samaritan.

The boy who can drop a precision bomb with precision is the hero of the battle fronts. And on the home front, it's tlre guy who knows where you can get a good steak.

*{.!8

The vet of World War One was telling his wide-eyed son about some of his warlike exploits, how he took the gun away from a German and clubbed him with it, took the bayonet from an Austrian and stabbed him with it, took the sword from an Italian and sabred him with it. "Son," he said, "my system is, always fight them with their own weapons." The boy thought that over for a minute, and asked: "But, Dad, how would you sting a wasp?" ***

The fellow who said that two could live as cheaply as one, must have been talking about the farmer and the crow; or the horse and the sparrow. ***

A philosopher is a man who can't enjoy life because he's so busy trying to figure out what it's all about.

*{.!& rF**

Mose Hawkins, who raises cawn an' taters an' plenty of 'em, says de onlies kine of a 'oman fo' a fahm niggah to marry up wid is a tall, thin one what won't keep de sun offn de cawn an' taters wid huh shadow whilst she's hoein'.

Roping Joe, the cowboy from Wyoming, says that the radio may be fine for lots of folks, but it's about ruined the peace of mind of the cowhands. It learned them plenty of new cowboy songs, Joe says, but the trouble is it showed them that the cowboy talk they been usin' all their lives ain't the real thing, a-tall.

And then, of course, there was the wag who, when someone asked him how much longer the war was going to last said: "Relax. ft's all over but the shootin'."

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