Can Do's You Still Can Do

BY JACK DIONNE

Belore a lot of you recders stcrt telling me how much the'CAN DO'S" hcrve shruntc cmd the *CANT DO'S" have increased since we begcn tclking on thct subiect in this pcrticulcn colunn ecnly this present yecr, let me cut in cnd scry thcrt doggone well I lrrow it.

But thcrt doesn't mecn that there qren'i crny "CAN DO'S" left, cnrd thcrt cr retcil lunbering guy might cs\rell go out crnd lcll on his sword. Not by c heck oI a loi. In the first plcce, silzords hurt. In the second plcce it's c lot more fun lighting it out cnd tving to see whcrt CAN be done. Whcrt scryeth the old doggerel?

"It's ecrsy enough to be hcppy crnd gcy, When the world goes crlong with c song, But the guy thcrt's worth while Is the guy thct ccar smile

When the dcrmn world is cll going wrong."

Or eomething like thct. Excct quotcrtion not gucrrcmteed, but you get the idecr. Well, men, this is s good tirne to lind out il thcl, cmd cll the other good old mcrxirns like "hcrd going is wlrat tries the fiber of cr mcnr," recrlly mecrn sorrething-to YOU.

And, to give you something io dig your teeth into while you're tryrng to figure-cssuming thcrt you live in cr non-defense crecr-iust whct wecqrons you cre going to uee in your light for sell-preservcrlion "enduring of" the durction, cs the colored brother scid,let's iust look over the list ol possible scles thcd c lumber decler ccn ncrke todcry, in spite of crll the restrictions thcrt exist.

We've hcrd something to scy in this pcge recently about pcint selling possibilities; likewise wcrll pcper. Here crre a few more items ihcrt crre unrestricted, thci mcy mcke your ccrsh register rcrttle loud cmd strong, cmd thcrt offer your customers something lor their money thcrt will be uselul cnd prccticcrl:

RE-ROOFING. There crre more thcn 25,000,000 dwellings in the United Stctes todcry. How mcny ol those r19ed root repcrirs? How mcrny need entire rool covering replccements? The answer is MANY, MIINY MIIIIONS. No mcriter where you operate, you will lind c lcrrge percentcrge oI the dwellings in your territory cre lirst clcres roofing prospects. And remember, there is no limit plcced by lcrw on rool repciring cnd renewing where there is need? Likewise, there cre no restrictions or priorities on the ordincry roofing mcrtericls, such cs wooden shingles, csphcrlt shingles crnd roofing, crsbestos shingles, cnd other sorts ol nonmetcrl cnd non-criticcrl mctericls. Doesn't this look like crrr opportunity to do some merchandising, help your people mcke their homes more wealherprool cnd protective, keep your employes busy, cnd keep the business going? Study the roofing situction in your sclis territory, curd see whcrt it oflers the hustling merchqnl

The re-roofing idec is our mcjor offering lor todcry. , Others we will discuss in more detcil lcter. But there ARE other lines that you ccrn sell now, crnd secure all the mctericls you wcrnt. Tcrke INSTILAfiON for instcnce, lor existing structures. There is plenty of the best insulction to be hcd, trnd there is grect need lor it in the dwellings now existing. Whct is more, there is good prolit in it. Tct<e ATTIC FIMSHING, done with vcrious liber crnd other mqnulqctured wide bocrds thcrt cre qvcrilqble crt present without restriction. These same boards, or some oI them, can be used lor SHEAfiIING in repcir cnd remodeling work. They ccm even be used for shecthing under roofing in repciring cr roof, where you ccn't get shiplcp or board shecrthing lor love or money. They ccn be used innumercrble wqys tor inside repcriring of wcrlls, ceilings; for pcrrtitioning to crecte new rooms in these times when new structures ccnnot be built, cnd qdded room is needed. As one mcnrufccturer cdvertises "There is money in crcrcked ceilinEs." Money for the building mcterial dealer, replccing'or recovering those bcrd ceilings. Same with wclls.

OUTSIDE WAr'rS. You ccrn repcrir cnd rephce outside house wcrlls with vcrious forms oI mqnulcctured wide bocrrds, with wooden or with crsbestos shingles.

B(ILT-INS. You ccrn sell your cusiomers built-in wooden things for the kitchen, the closets, the librcy, the bedroom, cnd various other pcrrts oI the house. They come to you recdy, to instcrll in the old dwelling, to fumish more convenience, more becruty, more usefulness.

BEMEMBER, your trqde hqs restricted buyrng opportunities, homes, radios, ccrrs, retrigercrtors, crnd innumerqble other things, they c<rn no longer buy. But they cll occupy dwellings of some sort. And millions of fcmilies need help to mcke their living gucrrters more livcble. That's where the lumber decrler comes in It's no roycrl rocrd, thcrt's true. But it's c way to scrlvcrtion iust lhe sqme.