WEYERHAEUSER RELEASES A CO'NPLETE HOME PROGRATI

O Each month Veyerhaeuser 4-Square lumber dealers receive a large and well filled envelope which contains a complete house program, built around the home design selected by '$Teyerhaeuser to be featured during the current month.

This envelope contains a new page for the design section of the !?'eyerhaeuser 4-Square Home Building Service-a full color reproduction of the month's house-and floor plan with descriptive detail. This is a permanent addition to the ever-growing service, the encyclopedia of home planning information for the use of retail lumber dealers and their customers.

BUT THERE IS TNORE

The next items of interest are working draw' ings, specifications, and material lists which are complete in every detail. rVith the easy estimating guides, included in the service, it is a simple matter to quickly estimate the cost of the house.

Advertised To Tiillions

Each month, in one of the leading national shelter magazines, Veyerhaeuser is advertising the featured design and telling home planners about all the other designs of the service which are available for their study at the yards of retail lumber dealers.

T,IATERIAL FOR YOUR UsE

And to help dealers tell their communities abdut the new house and retell the story of the complete home planning service, there is crisp, colorful material-giant posters, monthly mail. ers, ad mats, envelope enclosures.

Keeping Up With The New

This home building service sponsored by $Teyerhaeuser is an ever-growing, vital, expanding service. As new developments in design and materials prove themselves they will be incorporated in future designs. This constant enrlchment of the service will help lumber dealers maintain their position in the home building field.

lhe Encyclopedio of l{ome Informotion

This big, loosa-leof book conloins scorcs of modem house designs. A numbcr of ihe houses ore shown in full colbr. This outhoritqtivo book will otlrqct oitsnfion in cny solbs ofiice or dirploy room. lt surposses onything found in ,onfother plocc wherc homcs on plons ore shown.

Who Ccn Fill Brown's Job?

Brown is gone, and many men in the trade are wondering who is going to get Brown's job.

There has been considerable speculation about this. Brown's job was reputed to be a good job. Brown's former employers, wise, grey-eyed men, have had to sit still and express amazement as they listened to bright, ambitious young men and dignified old ones seriously apply for Brown's job.

Brown had a big chair and a wide fat-topped desk covered with a sheet of glass. Under the glass was a map of the United States. He had a salary of thirty thousand dollars a year. And twice a year he made a trip to Coast and called on every one of the firm's distribu

He never tried to sell anything. Brown wasn't ly in the sales depar+ment. lle visited with the distrj tors, called on the dealers, and once in af\hile a little he anhis job talk to a bunch of salesmen. Backlat\ the swered most of the important comp wasn't to handle complaints.

Brown wasn't in the credit department either, but vital questions of credit usually got to him, somehow or other, and he would smoke, and talk, and tell a joke, and untwist the telephone cord, and tell the credit manager what to do.

'Whenever Mr. Wythe, the impulsive little president, working like a beaver, would pick up a bunch of papers and peer into a particularly troublesome and messy subject, he had a way of saying: "What does Brown say? What the heck does Brown say? Well, why don't you do it, then?" And that was disposed of.

Or when there was a difficulty that required quick action and lots of it, together with tact and lots of that, Mr. Wythe would say: "Brown, you handle that."

And then one day the directors met unofficially and decided to fire the superintendent of No. 2 mill. Brown didn't hear of this until the day the letter had gone. "What do you think of it, Brown?" asked Mr. Wythe. Brown said: "That's all right. The letter won't be delivered until tomorrow morning, and I'll get him on the phone and have him start East tonight. Then I'11 have his stenographer send the letter back here and I'll destroy it before he sees it.l' they know that Brown's chair, and his desk, and under the glass top, and his pay envelope, are not 's job?

The others agreed: "That's the thing to do."

Brown knew the business he was in. He knew the men he worked with. He had a whole lot of sense, which he apparently used without consciously summoning his judgment to his assistance. He seemed to think good sense.

Now he is gone, and men are applying for his job. Others are asking who is going to get Brown's job-bright, ambitious young men; dignified old men.

Men who are not the son of Brown's mother, nor the husband of Brown's wife, nor the product of Brown's childhood-men who never suffered Brown's sorrows, nor felt his jobs, men who never loved the things that Brown loved, nor feared the things he feared-are asking for his job.

Don't they know they might as well apply to the Methodist Church for John Wesley's job?

Brown's former employers know it. For Brown's job, is where Brown is.

(Editor's note: The above is one of the all-time masterpieces of this sort of writing. It came from the typewriter of an advertising man named F. R. Feland, who is treasurer of the great advertising firm of Batten, Barton, Durstine & Osborn, of New York. When a very young adever since.)

A statistician is a man who a mathematically precise line from an unwarran conclusion.

A lorgnette is a dirty look on a stick.

Becutilul?

A marine walked up to Zasu Pitts, not noted for her face or form, and said:

"fliya, Beautiful !"

Zasu smiled, and said:

"Do you call me beautiful because f have just spent six hours in a beauty parlor?"

The marine said:

"No. It's because I just spent two years in the Solomon Islands."

George W Said:

to a foregone ARCATA REIDtl/OOD GO. ARCATA, CAIJFORNIA "Big tliil lumber From o ltttle lllll So. Cclilornia Representdtive I. I. Rect, 5410 Wilshire Blvd., L, A. 36 WEbgter 7828 SATES AGENTS

Tom Hogan Heads Hoo-Hoo Club No. 39 Burbank Distribution Yard Handles Softwoods and Hardwoods

Tom Hogan, Hogan Lumber Co., Oakland, was elected president of Hoo-Hoo Club No. 39 at the annual meeting of the club held at the Claremont Hotel, Berkeley, on Monday, September 16.

Everett Lewis, Gamerston & Green Lumber Co., Oakland, was elected vice president; Jas. B. Overcast was re-elected secretary-treasurer, and Earl Carlson, Santa Fe Lumber Co., San Francisco, was elected S e rg ea n t-A tArms.

The new directors are: Thomas Jacobsen, Piedmont

Mill & Lumber Co., Oakland; Jack Wood, E. K. Wood Lumber Co., Oakland; D. H. Le Breton, Lincoln Lumber Co., Oakland; Ed La Franchi, Hill & Morton, Inc., Oakland, and Jo H. Shepard, Builders Emporium, El Cerrito, Calif.

Lane Productions presented an hour and a half of fine entertainment.

Retiring President John J. Helm was presented with a nice check by Norm Cords, on behalf of the club.

The club reached an all time high of 134 paid-up members during Mr. Helm's term.

Community singing, led by Dave Davis, with piano accompaniment by Tommy Tomlinson, was thoroughly enjoyed by all.

Secretary-treasurer Jas. B. Overcast, reminds lumbermen that it is time to mail their dues of $5.0O for the coming year to him, c/o Strable Hardwood Co., 537 First Street, Oaklalnd 7.

The next meeting will be held on Monday evening, October 28; at the Claremont Hotel, Berkeley.

Screen Doors

Resellers' ceiling prices for combination screen and storm doors have been increased by l/o over existing ceilings.

(Amendment l0 to MPR 381, effective Sept. 23.)

Dell Lumber Co., with yard and office at 120 South Victory Boulevard, Burbank, Calif., was established, early this year by Dell H. Winsor, owner, to carry on a rvholesale distribution yard business in softwoods and hardwoods.

They announced that they have recently secured a Redwood connection which has three mills with an output of 70,000 feet a day. They have also received a shipment of five cars of oak and gum from southern mill connections.

The Oregon office is at 6051 East G. Street, Grants Pass.

Wayne Unger is in charge of the office at Burbank. Jack Carlson is handling all sales. The telephone number is CHarleston &6052.

Building Officicls Conlerence Dirscusses Building Code Relorm

Building code reform will be the dominant theme of discussion and action at the 31st annual meeting of the Building Officials Conference of America, Inc., to be held at the Hotel Peabody in Memphis for four days beginning September 30, it was announced by Walker S. Lee, president of the organization, and building commissioner of Rochester, New York.

One of the high lights of the meeting will be the progress report of the Conference's National Basic Building Code Committee, under the chairmanship of Albert H. Baum, Building Commissioner, St. Louis, Nfissouri.

The basic building code has been in preparation for tw<r years. Under the technical guidance of George E. Strehan, of New York, consulting engineer, the code is being prepared by a group of outstanding code administrators representing various sections of the country.

Group Insurcrnce Progrcm Goes Over Top

The Lumber Merchants Association of Northern California reports that its group insurance program went over the top and became effective September 1.

Any dealer who wishes to become a part of this program, and has not yet been contacted should write to the office of the association, 1833 Broadway, Fresno, and an insurance representative will call on him.