
3 minute read
co.
returning from the armed forces who want to get into the building industry.
NIr. Bell said Oregon State and Washington State Colleges also were willing to offer similar courses, .ivhich will give intensive instruction for 30-day periods and be continued as long as there is a demand.
Gene E,bersole, secretary of Lumbermens Association of Texas, outlined the results of the u'ork condrrcted by his committee as follor,vs: a book on plans of yards already modernized or about to be modernized rvill be put ont lt.i. American Lumlterman magazine about January 1st. Results of a contest for yard modernization ideas conductecl by Building Supply Neu,.s rvill be contained in a book to be issued by. that publication. The American Builder rvill issue a 36-page book containing five hypothetical types of lumber yard modernizations. Further development of this program is being ,carried on by this comrnittee.
President Forrest named the following as members of his executive committee for the coming year: District No. lNorman P. Mason, Wm. Proctor Co., North Chelmsford, Mass.; District No. Z-Ben L. Johnston, Madison Lumber Co., New Orleans, La.; District No. 3-Nfark H. Alexander, M. S. Alexander Lumber Co., On'atonna, Minn.: District No. 4-S. L. Forrest, Forrest Lumber Co., Lubltock, Texas; District No. 5-C. B. Sweet, Long Bell Lumber Co., Longvieu', Washington; District No. 6-.4. O. Shelclon, TriState Lumber Company, Salt Lake City, Utah; District No. 7-J.H. Kirk, Southern Pacific Milling Co., San Luis Obispo, California; District No. S-Clyde M. Fulton, ColbornFulton Lumber Co., Charlotte, Michigan; At Large-G. W. LaPointe, Jr., Menomonie, Wisconsin, Orrie Hamilton, secretary, Southern California Retail Lumber Association. Los Angeles, and J. D. McCarthy, secretary of the Illinois Lumber & Material Dealers Association, Inc., Springfield, Ill. W. Wadsrvorth Wood, publisher of Small Homes Guide, Washington, D. C., brought to the assembled board of directors simplified visual methods of selling prospective home buyers the type of home they planned.
WESTERT TItL & TOULDI]IG GO.
WHOTESAI.E
Ponderoscr & Sugcu Pine Lumber d Mouldings
11615 Pcnnelee Avenue crt lnpericl Highwcry Los Angeles 2-Blmbcll 2953
As part of this presentation, Mr. Wood spoke of the ten nrodel home plans he had designed based upon a survey of or.er 12,000 prospective home buyers contacted through his nragazine.
Paul W. \\ratson, clirector of Publicity and public Relations for NRLDA, Washington, reviewed the success of the dealers' advertising mat service and Home planners' Institrlte programs adopted last year, and outlined the importance of Home Magazine rvhich rvill be published not later than April l, 1946 lor distribution through lumber deaiers to customers. "Hon1e Magazine," he said, ,,is the rifle fire of the industry-the finest direct mail piece any dealer can send to his customers or prospects."
Proposed also rvas a Building Headquarters program rvhich consistecl of decalcomanias, signs and banners proclaiining the slogan "Building Headquarters-InformationServices-Materials" for dealers r,vho rvanted to elect themselves burlding headquarters in their communities.
Tl-re development of 12 one-reel movies covering the basic products sold through lumber dealers, and for the dual purpose of selling customers and training yard personnel u'as also discussed.
A quarter hour transcribed radio program available to lumber clealers at $7.50 per program in towns of 2,500 and less and ranging up to $25 per program in tou'ns of 1,000,000 and over, w'as also presented. The local Colorado Springs Radio Station KVOIT broadcast this program as a salute to i'.rmber dealers of the United States with special men_ tion for the Mountain States Lumber Dealers Association. host to the National, and special credit to the Denver and Colorado Springs lumber dealers who furnished the entertainment and many of the features which played a large part in the comfort and pleasure of the dealers assembled at the Broadmoor Hotel during the meeting.
Terrible Twenty GolI Tournqment
Dee Essley u'as the rvinner of the first prize, a sterling silver goblet, at the 234th Terrible T.n,enty golf tournament held at the Annandale Country Club, pasadena, November It1, i,vith a rret 70 score. Helmer Hoel and Bob Osgood, each u'ith a 7l net, u'ere tied for the second prize u,hich will be played bff at the December tournament. The tournament \vas spons()red ltv l3ob Osgood and George Gartz. A bufiet supper rvas servecl in the Club House i.rr the evening. Bob Osgood, president of the Terrible Trventy, presented the guests u'iih a memoranda book and beautiful leather case.
GLEAMING, PIASTIC-COATED WAttS ond CETUNGS
For kitchens, bothrooms, qnd commerciol instollqlionswherever o high-sheen, eosy-to-cleqn ond durqble surfoce is desired. Equolly suitoble for new construcfion qnd remodeling; opplied oyer existing wolls, regqrdless of condition.