California Building Permits for November

Johns-Manville Announces New Series of Housing Guild Schools

A series of six trainirg courses, designed primarily for executives of retail building material companies, will be conducted by the Housing Guild Division o{ Johns-Manville in 1940,itis announced by A. A. Hood, manager.

The first school in the new series will be held at'Houston, Tex., January 22-7J inclusiv e. Others will follow at Chicago, February 3l0; Atlantic City, February 12-17; Kansas City, February 26March 2; Santa Monica, March 11-16; Atlanta, March 25-n.

"The emphasis in next year's schools will be on management," Mr. Hood said. "Training salesmen is highly important but in itself is not enough. The Housing Guild is a system for operating a retail building material business-not merely a method of selling. To operate successfully and deliver the full benefits of which it is capable, its aims and methods must be understood by and actively supported by the key executives of the company."

A special course for consumer salesmen will run ioncurrently with the executive course as in the past, Mr. Hood said. Executives and salesmen will meet as a group during the rnorning sessions-during the afternoon salesmen will take a special course in consumer selling rvhile the executives study the intimate problems of management in the merchandising of complete "packages" in the new home, home improvement, commercial a.nd farm narkets'

Mr. Hood will be in charge of each school. P. A' Andrews, vice-president in charge of building material sales, L. C. Hart, general sales manager, and L.M' Cassicly, general merchandise manager, will take an active part.

Use of the Guild system for estimating nerv homes and home improvements will be taught by D. L. Pomerantz and H. L. Lotz. Mr. Pomerantz will also lecture on certain phases of management. Consumer financing rvill be conducted by J. L. Wood, general credit manager and L. H. Morgan, manager of J-M's deferred payment department. Development of practical advertising and sales promotion plans to help sell new home and home improvement "packages" will be directed by H. M. Shackelford, vicepresident in charge of sales promotion, assisted by R' L. Johnson, assistant sales promotion manager, A. D. Lierman, specializing in Guild promotion and H. D. Bates, publicity director. Special instruction in selling the farm market will be given by J. F. Schafthausen, J-M agricultural engineer.

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oI the Becker Cocl & Builders Supply Compcrny, Witningrton, N. C.

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Other outstonding deqlers, including the Dwight Lumber Co., Detroit, Mich.; Forest City Moteriol Co., Clevelqnd, Ohio; cmd Meyer Lumber Co., Inc., Tonqwondo, N. Y., ore qlso linding thot builders like to work with Plyscord becouse it cuts sheathing ond sub-flooring time qnd builds better, stronger homes. If your Plvscord stocks oren't complete, order from your distributor todoy.

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Commercial drilling for oil in California goes back in history fifty years or more. It is an interesting span of years-one packed with all the.drama Edna Ferber captured in her story of the Cimarron country and more-and one in which California's "black gold" added greatly to America's wealth and contributed mightily to her industrial development. In that period of time, also, great strides have been made in the mechanics of drilling fbr oil, as well as the technique of refi,ning it. The photographs accompanying this article give striking evidence of the role Douglas fir wood-"the basic material of timber engineering"-has played in this half-century of progress.

Classed as an old well but recent enough to use a standard wood derrick is the Murphy Well No. 25, shown in the illustration to the left and located intheLa Habra, California oil field. This is perhaps the outstanding u'ell drilled and owned by the Standard Oil Company of California. It has been operating continuously since 1915; and, duri,ng this period, has producecl well over five million barrels of oil. For a considerable period, it florved 10,000 barrels a day.It stands on natural, untreated, Douglas fir timbers, as shown in the accompanying close-up.

This derrick has had relatively no maintenance but rvas strengthe,ned to provide for deeper drilling ten vears or