You hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well – that’s up to you. However, one great way to get people on your list is with your IFO. Your IFO is your Irresistible Free Offer. It’s very specific, and targeted, so it attracts only the exact people you want on your list and in your database. So how this works is simple. You make an offer to your target audience that they can’t resist. In return they provide you with their email address, and maybe even a mailing address. The more information you can get from them the better, because you may want to market to these people through direct mail later on down the road. Suppose your product is about information marketing. You may have an IFO like “The Nine Key Building Blocks For Starting and Building Your Information Marketing Business.” Now, not everyone is interested in building an information marketing business. That’s fine, you’re not looking for them. But, the person who does need your services sees that, and in order to get that information, they need to give you some information. So, they give you their email address and maybe some other information, and that goes onto your list. In the future, if you want to market something specifically for information marketing, you go to your list, you pull up the people who requested this information, and you market to them directly. Here’s another example, because maybe information marketing is not what you do. Maybe you do live events, or maybe you’re an event planner who helps others with their events. Your IFO may look something like “The Seven Costliest Workshop, Seminar, And Live Event Mistakes And How You Can Avoid Them.” Again, you’re targeting specific people. The information marketing person isn’t looking for your business, but someone else is. Now they put their name and information into your webpage, they get automatically put on your list, and you can market
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to them in the future. The point is to find what irresistibly free thing you can offer that makes people want to give up a little bit of information. This is a very, very important strategy to develop your list, and can be a huge tool for your business. So, spend some time thinking about the products and services you offer that people may want or need, and the things you can give freely to get those people to come see what else you have to offer. If they’re not interested, that’s fine. Let them move on. Focus instead on the people who are interested in you and what you have to offer them. Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services. She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits. Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career. Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management. As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others. Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns. http://www.completemarketingsystems.com
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Source Article from http://www.selfgrowth.com/articles/what-s-your-free-offer-how-are-you-using-it What’s Your Free Offer & How Are You Using It? http://www.selfgrowth.com/articles/what-s-your-free-offer-how-are-you-using-it http://www.selfgrowth.com/articles/rss/505511 SelfGrowth.com articles for Business Development The #1 Self Improvement Site On The Web, as Ranked by Google and Yahoo
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