BULK SMS AND ITS BENEFITS
Bulk SMS is a service that is now available all over the world. To complete the important business messaging process there is no substitute of Bulk SMS. Bulk messaging suggests the distribution of a SMS to multiple recipients at a time. It is time saving and cost cutting. With the rising fame and extensive practice of short message service business world, the use of Bulk SMS service has touched its pick. It has manifold functions for businesses.
Benefit of Bulk SMS Marketing 1. Increasing Your Visibility, Making you business known: Bulk SMS Marketing is the latest trend in SMS Marketing. SMS service would provide extreme visibility of your products as they have huge coverage and the use of Bulk SMS gateways ensures that your work is done with the speed of light. It is the basic goal of any business to achieve the highest level of visibility and to win the trust and willingness of its customers. That is done by providing unmatched, efficient services to your customers. 2. Good for advertising of new product or product lunch: More and more businesses are using Bulk SMS in Nigeria for advertising of new product launches, alerts about some sort of vacations, bonuses, or any other important message related to the business. Bulk SMS marketing is one very good use of mobile phones and it has saved mobiles from becoming a typical domestic device. Bulk SMS Marketing is bringing people closer by eliminating the distances that had always existed with short messages sent to their phones. 3. It is very effective and goes far: It ensures price effectiveness and instant message delivery. Bulk SMS Business in Nigeria are said to be user friendly and with one single click, one single message is sent to hundreds of recipients. 4. Very Cost effective for advertising agencies: Advertising agencies struggling to bring business for their clients should consider using Bulk SMS marketing to promote their clients & businesses. Promoting a product or a service through messages is cost effective and you will be amazed to know that certain industries can benefit only with mobile advertising. For example take an air-conditioner repair and maintenance service provider. This group is not going to invest in print and visual advertisements but it will be interested in mobile marketing. Healthcare, travel and tour and education are other industries that can benefit by mobile marketing. If you have clients from these industries then you can make a good amount every month by selling them marketing messages.
5. It Requires Small Capital to start: If you are thinking that the mobile marketing business would require heavy investment in terms of machinery and staff then you are wrong. All you need to do start this new service is to find a reputed SMS service provider and buy book bulk messages with the service provider. The service provider will give you access to his software or SMS gateway that you can use for flashing bulk messages across millions of mobiles. The SMS service provider will also provide your technical support whenever you need help. If you have clients that can be benefitted from SMS marketing then you should start this service as soon as possible. 6. Benefit of messages being read: SMS marketing is future of marketing because mobile population is growing at a rapid speed and people carry their phones wherever they go. Another good thing about SMS is that people read messages that are sent to their phones. The messages are sent to the mobiles and they are automatically saved in the inbox of mobiles until they are manually deleted by the mobile users. A research has indicated that people read each and every message before deleting it. This stunning revelation is good news for companies as they can make sure that their marketing messages are read by their targeted audiences. 7. It allows for two-way communications: SMS marketing starts two-way communication between the sender and the receiver. If someone is interested in a product or service, they can reply the message and the sender can contact them at a suitable time. This facility is not available with print and visual advertisements. A SMS advertising campaign can start generating leads from the moment it is started. Ad agencies should start providing bulk SMS service to their clients otherwise they will lose their clients to others who have access to bulk SMS service. 8. It helps providers to create a mobile touch point: Bulk SMS service help service providers create a mobile touch point between the company and their customers to ensure a smooth flow in maintained in terms of providing services and maintaining of longterm relationships for existing customers, along with building new relationships with potential ones. The service industry can tremendously benefit from mass SMS services by simply leveraging the features of this tool to either create a link in the industry, developing relationships, adding value to the existing services, and promoting newer experiences. With the help of its features, service providers can easily send out alerts, awareness messages, announcements, reminders, company information and promotional offers in a cost effective and time saving manner. Have you just turned entrepreneur with your new business? Well, that indeed is very good news. However, you need to understand that starting a business is very easy, but it is difficult to making it a success. A lot of factors are involved in making a business a success and one of them is keeping your clients up to date with your services and products, the deals that you are offering and the promotions
that you are making. And one of the best ways to keep your customers in the loop is to send out bulk SMS. Bulk SMS Business/Marketing is an essential service that everyone must use in one way or the other to promote his/her businesses.
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