EMAILERS Email marketing is one of the most widely-used marketing channels and the cornerstone of any multichannel marketing campaign. It is effective for promoting products and services, building social communities from an opt-in database, and promoting unique content to nurture the customer relationship. Furthermore, email marketing has proven sales prowess. The diagram below shows just how impactful email marketing is. Bullet Creative specialise in making the most of every email campaign we design and distribute. Ensuring that they look great, use quality images and the right content. There are a few essentials that you need to ensure are covered with email campaigns. For example, did you know that the highest open rate on desktops is Wednesday morning! Weekend emailers are
 mainly opened on tablets/smartphones
– just something to bear in mind when planning your campaign.
Purchase pathspaths of repeat customers Purchase of repeat customers 17% Email + others 17% Email + others
13% Display ads + others 13% Display ads + others 10% Direct visits + others 10% Direct visits + others Two+ One Two+ One Others (e.g., CSEs) + others 4% touchpoint Others (e.g., CSEs) + others 4% touchpoints touchpoints touchpoint 48% 52% Organic search + others 3% 48% 52% Organic search + others 3% Paid search + others 3% Paid search + others 3% Social + others < 1% Social + others < 1%
13% 20%
13% EmailEmail
Direct visits 20% Direct visits Organic search 6% Organic search 6% Paid search 5% Paid search 5% Others (e.g., CSEs) 5% Others (e.g., CSEs) 5% Social < 1% Social < 1%
Source: Forrester eBusiness Research in collaboration with GSI Commerce Spring Attribution (2012)
SOME TOP TIPS FOR GREAT EMAILERS:As so many emailers are now opened on smartphones/tablets, make sure your campaign is tablet/smartphone friendly – ensuring your emailer looks good and fits the screen. Place your call to action clearly at the top of your email, making it easy for prospects to get in touch. If you’re thinking of doing an email campaign please get in touch for a quote and some more pointers. We offer great monthly deals for email campaigns to help you keep in touch with your clients regularly. Even if you have your own online email facility we can help you set-up templates to give you a really professional feel.
5
1
1. Have an eye catching message/ graphic
2
2. Personalise
3 4
5 1. Have an eye catching message/ graphic
3. Call to action should be clearly highlighted 4. Make sure it's clear what you want recipients to do 5. Include links to social media to increase followers
SIMPLE AND CLEAR REPORTING Our emailers are sent via Dotmailer and provide complete comprehensive reports giving you valuable information on prospects and clients.This demonstrates a real ROI so you can really measure success.
CLICK REPORTING Dotmailer enables you to monitor where your clients click and how many times. A useful tool when gauging what your clients interests are.
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