BRAND GUIDELINES In this document you will find all the BullGuard materials you’ll ever need.
We kindly ask you to respect the instructions in these guidelines: Our design team do what they do for a living, and every pixel and space is there for a reason ...
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CONTENT These guidelines describe the basic elements of the BullGuard corporate identity and provide detailed examples of its application.
The correct application of the basic elements is essential to maintaining the integrity of the BullGuard identity
INDEX CONSEQUENTLY, THE GUIDELINES MUST BE FOLLOWED CLOSELY AS ANY DEVIATION WILL WEAKEN THE OVERALL IMAGE.
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Visual Identity
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Brand
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Logos
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Products Icons
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Colors
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Fonts
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Box Shots
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Flyers
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Screensavers
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Banners
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Product Sheets
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Screensavers
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VISUAL IDENTITY The purpose of any visual identity is to convey character: In a corporate context this means capturing and relaying the essence of the company’s qualities in a few strokes and colours, while at the same time standing out and grabbing attention.
AT BULLGUARD, WE’RE NOT AFRAID OF DOING THINGS DIFFERENTLY: We’ve chosen a bright red and a bulldog to symbolize the fervour with which we protect our customers, the strength of our product, our passion for what we do – and to illustrate our blatant disregard for the security industry’s customary use of blues, yellows and greens to communicate reassurance and sobriety.
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BRAND
BullGuard was born out of frustration with the unwarranted complexity of the security solutions available to end users. We wanted a product that just did what it was supposed to do, without confounding the everyday user. Consequently, our brand is our easy-to-use interface, accessible design and acclaimed support, all wrapped around an extremely comprehensive and highly effective security product.
The BullGuard brand is all about safety and simplicity. Our pet tagline tells the story of where we come from and who we are.
“
COMPUTER SECURITY IS TOO IMPORTANT TO BE CONFUSING. IT’S AS SIMPLE AS THAT
”
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LOGO
The BullGuard Logo is of course a core element of the BullGuard identity. Consequently, we ask you to use it with the respect and affection it so obviously demands and deserves!
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BullGuard’s logo consists of the BullGuard logotype and the BullGuard symbol. Both have been carefully designed and may not be modified in any way. The BullGuard symbol can be used alone. The BullGuard logotype cannot be used without the BullGuard symbol.
On screen BullGuard’s logo should be reproduced in BullGuard’s hex color and subsequently in rgb color. In print BullGuard’s logo should be reproduced in BullGuard’s spot color (Pantone) and subsequently in process color (CMYK), greyscale or in black/white.
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PRODUCT ICONS We have created a series of icons to illustrate different aspects of our product. THESE ICONS ARE AN IDEAL WAY TO BRING VERSATILITY TO ANY DESIGN RELATED TO OUR BUSINESS, AND YOU ARE WELCOME TO USE THEM IN ANY BULLGUARD CONTEXT.
Antivirus
Antispyware
Firewall
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Mobile
Spam Filter
Support
Gamer’s Edition
HEX RGB Spot color/Pantone Process color (CMYK) Newspaper NCS RAL
HEX RGB
PRIMARY COLOURS
Spot color/Pantone Process color (CMYK) Newspaper
BULLGUARD’S PRIMARY COLOURS ARE RED AND WHITE.
NCS RAL
SECONDARY COLOURS
HEX RGB
THE SECONDARY COLOUR ARE THREE TONES OF GRAY.
Spot color/Pantone Process color (CMYK) Newspaper
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COLORS The colours must be reproduced exactly at all times. Please note that RGB colour on screen and spot colour (Pantone), process colour (CMYK) on paper, can vary enormously. Every effort must be made to ensure that BullGuard’s primary
NCS RAL
HEX RGB Spot color/Pantone Process color (CMYK) Newspaper NCS RAL
colours appear identically regardless of the media they are displayed in.
HEX RGB Spot color/Pantone Process color (CMYK) Newspaper NCS RAL
#CC0000 R/204 G/000 B/000
BullGuard Red
BullGuard White
1795 C C/000 M/096 Y/090 K/000 C/000 M/096 Y/090 K/000 S1080-Y90R 3020
#FFFFFF R/255 G/255 B/255 1795 C C/000 M/000 Y/000 K/000 C/000 M/000 Y/000 K/000 WHITE 9003
#333333 R/51 G/51 B/51 COOL GRAY 11 C C/044 M/034 Y/022 K/078 C/044 M/034 Y/022 K/078 S6000-N 6020
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#999999 R/153 G/153 B/153 COOL GRAY 8 C C/023 M/017 Y/013 K/046 C/023 M/017 Y/013 K/046 S4000-N 6020
#CCCCCC R/204 G/204 B/204 COOL GRAY 5 C C/013 M/009 Y/009 K/022 C/013 M/009 Y/009 K/022 S2500-N 6020
BullGuard Grey 3
BullGuard Grey 2
BullGuard Grey 1
Primary Typeface Foundry Gridnik bold is BullGuard’s primary typeface. It is used for text in printed materials and for the implementation of our online identity. The typeface represents BullGuard, imparting recognition wherever it is used.
When used on screen, the smallest size allowed is 12 point. If smaller text is required, use secondary typeface. Foundry Gridnik can be ordered at www.FoundryTypes.co.uk
Secondary Typeface Foundry Monoline is Bullguard’s Secondary Typeface. It is used for text in printed materials and online imlementation.
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The typeface represents BullGuard, imparting recognition wherever it is used.
FONTS Online Typeface used for longer texts both in print Arial is BullGuard’s online typeface. This typeface is available as standard and on screen (html text). The size is always 10 point. on most computers and should be
BULLGUARD ABCDEFGHIJKLMNOPQESTUVWXYZ abcdefghijklmnopqestuvwxyz ?!&%¤@£ 1234567890
Aa Aa Aa Aa ABCDEFGHIJKLMNOPQESTUVWXYZ abcdefghijklmnopqestuvwxyz ?!&%¤@£ 1234567890
Aa Aa ABCDEFGHIJKLMNOPQESTUVWXYZ abcdefghijklmnopqestuvwxyz ?!&%€@£ 1234567890
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BOX SHOTS Need to illustrate BullGuard Internet Security in an e-shot, on your website or in an ad? THE BOX SHOTS ARE PERFECT FOR QUICK, CLEAR COMMUNICATION ON THE PRODUCT.
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FLYERS THE BULLGUARD FLYERS OFFER A BRIEF DESCRIPTION OF THE FEATURES IN THE BULLGUARD PRODUCTS. You can download the flyers and either print them to hand out to your customers, or send them electronically.
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SCREEN SAVERS If it’s not enough to have BullGuard in your computer, here’s your chance for an intense and all-pervading BullGuard presence: FILL YOUR DESKTOP WITH THE BULLGUARD SCREEN SAVER, AND FORWARD IT TO YOUR NEAREST AND DEAREST.
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BANNERS Want to advertise BullGuard on your website or in an e-mail?
WE’VE CREATED BULLGUARD BANNERS TO SERVE JUST ABOUT EVERY NEED YOU MIGHT HAVE.
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If you don’t find what you’re looking for, don’t hesitate to contact the BullGuard Sales Team with your wishes, and we’ll do our best to make them come true.
The “END USER PRODUCT SHEET” is a brief outline of the features in BullGuard Internet Security, aimed at giving the end user an idea of what they get when the buy BullGuard.
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The ”RESELLER PROD brief outline of BullGu programme and accla
PRODUCT SHEETS THERE ARE THREE BULLGUARD PRODUCT SHEETS AVAILABLE FOR DOWNLOAD.
DUCT SHEET” is a uard’s revenue share aimed reseller benefits.
The “BULLGUARD GAMER’S EDITION PRODUCT SHEET” details the unique Internet Security suite for gamers, a product specifically developed to provide complete security while gaming, without slowing the computer down or in other ways disrupting playtime.
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You can download the product sheets and either print them to hand out to your customers, or send them electronically.
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SCREEN SHOTS THESE SCREEN SHOTS ILLUSTRATE THE AWARD-WINNINGLY SIMPLE USER INTERFACE OF BULLGUARD INTERNET SECURITY.
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The shots are perfect if you want to provide more detailed information about what is so great about BullGuard to your customers. They are available both for print and for electronic use.
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CONTACT YOUR BULLGUARD SALES TEAM, AND THEY’LL HELP YOU OUT.
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