Discover the remarkable.
Brand Communications For nearly 40 years, Falk Harrison has worked with corporations and organizations of all sizes to ensure that their brands resonate with their mission and values. Falk Harrison brings brand strategy to life through a variety of print, electronic and video media. Using the power of design, we craft consistent visual and verbal systems for brand communication – reflecting your story with clarity, relevance and authenticity.
Abraham Lincoln Presidential Library and Museum
BRAnD IMAge | ORgAnIzATIOnAL ADvAnCeMenT | exHIBIT CATALOgues | evenT MARkeTIng
The Abraham Lincoln Presidential Library and Museum is Illinois’ premier museum—and quite possibly the nation’s premier presidential library. Designing for Abraham Lincoln allowed Falk Harrison to wear many hats. We had the honor of telling the story of Mr. Lincoln and his family through a variety of communication vehicles —from books and brochures, to posters and logos. Working with the offices of development, exhibits, curatorial, volunteers and event marketing, we created a visual brand that accurately portrayed Mr. Lincoln as one of the most influential historical figures in modern history.
the abraham lincoln presidential library foundation
The Not So Political Party
annual fund
February 5, 2008
abraham lincoln presidential library and museum presents
abraham lincoln presidential library foundation
HISTORY
Fashion Knight at the Museum Featuring Mychael Knight Saturday, July 28, 2007 at 8 pm in the Museum Plaza
To highlight our newest exhibit, Mary Todd Lincoln: First Lady of Controversy, the museum welcomes Mychael Knight, finalist from the hit television show Project Runway. Join Knight for a past-to-present comparison between Mary Lincoln’s trendsetting fashions and the contemporary styles of today, including Knight’s own designs.
two ticket options are available for this one time event Fashionista Ticket ~ $75 Ticket Includes • Exclusive invitation to Very Mary VIP Party with special guest, Mychael Knight at 6:00 pm ~ Library Atrium (cocktails and hors d’oeuvres served) • Private tour of Mary Todd Lincoln: First Lady of Controversy exhibit before the show • Preferred seating to Fashion Night at the Museum at 8:00 pm ~ Museum Plaza • VIP memento
Trendsetter Ticket ~ $35 Ticket Includes • General admission seating to Fashion Night at the Museum at 8:00 pm ~ Museum Plaza • Viewing of the Mary Todd Lincoln: First Lady of Controversy exhibit after the show • Public autograph session with Mychael Knight after the show
For tickets call: 217-558-8934 Opening remarks by WGN News Anchor, Allison Payne
www.alplm.org
February 5, 2008 – November 9, 2008
sponsors
The quadrennial political rite of the American presidential campaign has undergone profound change over the past two centuries. Washington, Adams, Jefferson, and many of their successors would hardly recognize an electoral process that today involves endless polling, dawn to dusk campaign stops, non-stop advertising, and the expenditure of tens of millions of dollars.
Presidential Library
Packaging Presidents will explore this changing phenomenon via an exhibition, which will open on Super Tuesday, February 5, 2008, at the Abraham Lincoln Presidential Museum.
Daily: 9:00 AM to 5:00 PM 212 North Sixth Street, Springfield, Illinois 62701 (800) 610-2094 www.alplm.org
Animal Protective Association of Missouri
MARkeTing CoMMuniCATions | signAge | evenT MATeRiAls
The APA is dedicated to bringing people and pets together by advancing humane education and by creating programs and events to further the human/animal bond. Through a system of brochures and on-site graphics, Falk Harrison developed the APA’s visual brand to include the voice and personality of the pets available for adoption. A bright color palette adds a fresh, clean look to the integrated communication program.
Wanna
play fetch?
Hope for Homeless Abandoned, stray and homeless companion animals are received each day by the APA. All animals are evaluated individually and every effort is made to find a loving and permanent home.
Lost and Found
Veterinary Clinic
The APA reunites hundreds of lost animals with their owners each year through tags, microchip information and newspaper searches. Lost and found information can also be viewed online at www.apamo.org.
The APA Veterinary Clinic provides routine care including vaccinations, heartworm medication and flea treatment. Services such as X-rays and lab work are not provided and that helps keep our prices low. Call the clinic at (314) 645-4610, ext. 118 for more information.
APA Funding We are not a branch or affiliate of any other animal welfare group and we do not receive funding from government sources. Our fees, grants and special events provide a portion of our income, but the majority of funding comes from individual donors. There are many ways you can support the animals, such as: Placing your name or the name of a special friend permanently on a brick in our lobby as an expression of support for the mission of the APA. Bricks may be donated for all occasions – pet adoptions, birthdays, anniversaries, holidays or final tributes. Other naming opportunities also exist. Remembering A Special Friend by giving a contribution in honor or memory of a person or pet. Contributions will be acknowledged by letter to the recipient and the donor. Leaving A Legacy Gift to the APA. To learn more about which planned giving option is best for you, please contact the development office at (314) 645-4610, ext. 129. Gifts may be given by credit card, check, cash or online at www.apamo.org and are tax deductible to the extent provided by law.
The
APA of Missouri
Adopt Our Mission a Friend for Life Founded in 1922, the Animal Protective Association of Missouri is a non-profit
organization dedicated to bringing people and pets together, advancing humane education and creating programs
beneficial to the human/animal bond.
Spay/Neuter All Adopted Animals All adopted animals are spayed or neutered before leaving the APA. Early-age spay/neuter surgery is proven safe and approved by the American Veterinary Medical Association. The APA was the first shelter in the St. Louis area to implement this pediatric spay/neuter procedure.
Volunteer Opportunities Volunteers make a difference in the lives of our shelter animals, whether they work directly with the pets or in programs and special events throughout the year. Volunteers must be at least 16 years of age to work in the shelter, however opportunities are available for those under 16. If interested, apply online at www.apamo.org. or call (314) 645-4610, ext. 122.
Adoption
about a quick game of
cat & mouse?
Shelter Hours Monday – Saturday | 10 a.m. to 5 p.m. Clinic Hours Monday – Friday | 10 a.m. to 4:30 p.m. Saturday | 10 a.m. to 4 p.m. No appointment necessary.
●
Spay/neuter surgery
●
Microchip identification
●
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Preliminary vaccinations and worming Heartworm test and Heartgard® preventative for dogs
●
●
●
●
Feline leukemia test for cats Frontline® flea and tick preventative Two-week limited health guarantee Collar and leash
*Ask about the reduced adoption fees for senior citizens and military personnel as well as reduced fees for pets in the Lonely Hearts Club.
Humane Education Programs Community, school and shelter presentations are available regarding safe and responsible pet ownership, dog bite prevention, the role of the APA in the community, the link between cruelty to animals and inter-personal violence and many other pet-related topics. “PetReach” Animal Assisted Activities It is widely documented that pets have a therapeutic impact on people. Since 1983, PetReach volunteers have gone to senior care facilities, psychiatric units, convalescent centers and children’s hospitals for regular visits. Domestic Violence Pet Assistance The APA implemented St. Louis’ first Domestic Violence Pet Assistance Program because concern for pets is often a barrier to leaving a violent environment. We work with area domestic violence shelters and anti-violence agencies to provide temporary foster care for pets of domestic violence victims transitioning to safety. Humane Legislation Advocacy The APA supports legislation to strengthen penalties for animal cruelty and facilitate exposure of inhumane animal exploitation.
Our adoption fee for cats and dogs is $125*. This fee covers only a small portion of our costs to treat and care for our animals. The following services are included with each adoption:
1705 South Hanley Road, St. Louis, Missouri 63144 314-645-4610 | www.apamo.org
Education and Outreach
best friend …
you
bet!
To learn more or become involved, call (314) 645-4610 or visit www.apamo.org
Arch Coal
CoRPoRATe PosiTioning | AnnuAl RePoRT | WeB siTe
supporting Arch Coal’s ongoing efforts to differentiate and position the company beyond a traditional mining presence as a player in the broader energy sector, Falk Harrison helped clarify and shape their core message platform by telling the story of Arch Coal’s relevance in the areas of employee safety and community outreach, environmental stewardship and the advancement of clean coal technologies, and the creation of smart energy to power modern lives. The website enhanced these corporate messages through a series of video vignettes.
THe PoWeR WiTHin sHARe YouR sToRies
www.archcoal.com
Smart ideas. Smart energy.
abundant and vital national resource, coal is the smart choice to supply America’s ever-growing energy needs. Arch Coal,AnInc. 2007 Annual Report
Coal provides affordable electricity, keeping household energy costs predictable and preserving America’s quality of life.
With access to low-cost energy inputs, American industries are more competitive globally thanks to coal.
A large – and growing – installed base of U.S. coal-generating capacity ensures that our power grid runs reliably every day.
Coal used in powering America’s electric grid is expected to climb 40% to 1.4 billion tons by 2030. Arch is smartly positioned to meet this demand through its national scope of operations and an extensive, 2.9-billion-ton reserve base.
At one-third the cost of crude oil or natural gas, coal is the most economical fuel choice for power generators. At Arch, we manage our costs by maintaining a superior asset portfolio and by utilizing highly efficient and safe mining methods. In 2007, our surface operations were 2.7 times more productive than the industry surface average, and three of our longwall operations ranked among the top eight most productive underground mines in the nation. Arch Coal, Inc. 1
2 Arch Coal, Inc.
On average, European companies spend twice as much per kilowatt-hour for electricity as American businesses. This cost saving provides a competitive advantage for our domestic industries and economy. Arch keeps a competitive edge by employing large-scale and sophisticated mining equipment operated by a skilled and loyal workforce. We also benefit from maintaining one of the strongest balance sheets in the industry. Arch Coal, Inc. 3
Reliable, dependable, safe. That’s what we want from our power and for our industry. Arch employees make smart choices daily to ensure their workplace and actions are safe. In 2007, our award-winning mines ranked first among industry peers for safety performance, and delivered our second-best safety record in the company’s 10-year public history. Yet we won’t be satisfied until we achieve our ultimate goal of zero incidents. This unwavering pursuit of excellence in safety represents the cornerstone of Arch’s corporate culture.
4 Arch Coal, Inc.
Argosy gaming Company
invesToR, eMPloYee AnD BeneFiTs CoMMuniCATions | CoRPoRATe BRoCHuRe | iConogRAPHY
Combining a strategic emphasis with a look of fun and gaming excitement, this integrated brand communication platform was designed to address to two primary audiences – investors, with the annual report; and employees, through internal communications. A corporate brochure would complement this strategy and present a well-managed gaming company to new recruits and community leaders in potential new jurisdictions.
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Dollar general
CoRPoRATe visuAl BRAnD AnD BRoCHuRe | invesToR, eMPloYee AnD MeDiA CoMMuniCATions
Taking brand standards newly developed for Dollar general’s merchandising, Falk Harrison increased their penetration by extending them to a variety of integrated communications. With bold and bright design, the brand communications clarified the retailer’s essential market position as today’s general store — a fresh, friendly, frugal place where customers save time and money.
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Serving others
our promise
enterprise Rent-A-Car Falk Harrison teamed with enterprise Rent-A-Car to celebrate and commemorate their incredible success story as part of the company’s 50th anniversary. Their informational brand story came to life through an interactive corporate lobby exhibit and a series of wall-mounted timeline panels. This eclectic solution contained corporate artifacts, memorabilia and custom video messages from key executives depicting decades of enterprise’s relevance to the industry and community.
Enterprise Lobby Display
exHiBiT | viDeo | signAge
express scripts
PRoDuCT nAMing | CoRPoRATe PosiTioning | PRinT | on-line gRAPHiCs | ADveRTising | APPliCATion inTeRFACe Design
A leader in the pharmacy benefit industry, express scripts develops programs and differentiated solutions based on research and consumer understanding. Through product naming, positioning of corporate initiatives, and fresh, unexpected print, web and on-line informational graphics, Falk Harrison tells an express scripts story that is smart, innovative and unique.
An injured worker doesn’t have to hurt your bottom line. We know controlling costs while satisfying injured workers is key to a successful workers’ compensation pharmacy benefit program. Express Scripts drives to the lowest net cost through proven programs that never subtract from patient care. Keep your bottom line healthy with Express Scripts.
ignite09 A Symposium on the Convergence of Behavioral Economics and Healthcare
rethinking healthcare May 27, 2009 | Washington, D.C. Capitol Hill
© Express Scripts, Inc. All Rights Reserved
rethinking healthcare
ignite09
How can you eliminate waste in healthcare spending, rethinking healthcare maximize outcomes and boost consumer satisfaction? A Symposium on the Convergence of Behavioral Economics and Healthcare
Your perfect pharmacy solution for injured workers.
Join us to learn how insights from the white-hot field of behavioral economics can answer that question. Together, HR executives from the nation’s leading employers, policy and government leaders, key decision makers and innovators in employee benefit design will explore new methods to predictably engage, educate and motivate individuals to make more informed and cost-effective healthcare choices.
Let Express Scripts help you maximize your workers’ compensation pharmacy program. Call us at 1-877-483-2110 or e-mail us at max @express-scripts.com.
At the Core: Mastering Medicare
Safety
Savings
April_15_09_Risk&Insurance_1.indd 1
Satisfaction
symposium details
r.s.v.p. today!
May 27, 2009 | Washington, D.C. Capitol Hill
Visit: www.ignite09.com Call: 877.322.8478
Attendance at ignite09 is by invitation only and limited to a select audience. Please see the enclosed brochure for more details about ignite09.
www.express-scripts.com/workerscompensation 3/20/09 4:27:53 PM
First Clover Leaf Bank When First Clover Leaf Bank was created as a result of a merger, Falk Harrison launched the brand identity with the tagline “We’re Better Together.” The integrated communications and awareness-building effort began with pre-merger publicity and extended to a comprehensive, post-merger marketing/advertising campaign involving community event publicity; television, print and outdoor advertising and media placement; building signage and lobby displays; redesigned website and product brochures.
BRAnD IDenTITY | TAgLIne | PRODuCT BROCHuRes | BROADCAsT MeDIA | POInT OF sALe | sIgnAge | WeB
Helzberg Diamonds Helzberg Diamonds is a nationwide jewelry retailer. Falk Harrison showed their creative versatility by carrying a brand image consistently through public-affairs communications to consumer-product branding to business-to-business communications. From naming and packaging a perfect-cut loose diamond product to driving the message each year in their annual report, Falk Harrison’s creative execution shone flawlessly from every facet.
CORPORATe POsITIOnIng | AnnuAL RePORTs | PRODuCT nAMIng/BRAnDIng
Jenn-Air Attrezzi
BRAnD PosiTioning | PRinT | PACkAging | in-sToRe DisPlAY | WeB
Jenn-Air, the no. 1 consumer-preferred kitchen appliance brand, prepared to enter the competitive small appliance sector with the introduction of Attrezzi™. Through a visually engaging consumer brochure and website, product packaging, in-store displays and a variety of sales/merchandising materials, themes of art, form and function were placed against a backdrop of classic italian artistry and lush food imagery.
C R E AT E . YOUR KITCHEN
is your C A N VA S .
For t h e l ove o f c oo k i n g
Maytag
invesToR CoMMuniCATions | leADeRsHiP suMMiTs | WeB
Maytag was committed to transforming itself and taking aggressive action to succeed in a rapidly changing marketplace. With this, the corporate brand communications required a refresh in strategic messaging as well as in design. Though a series of annual reports, quarterly progress updates, leadership summits and web design, Falk Harrison created an integrated brand language and a fresh visual brand platform that strategically transitioned the company.
Strong performance in all operations. Investments for profitable growth. Intelligent Innovation in product lines. SM
Maytag y g Corporation p
1998 Mid-Year Report p
... the growth continues
The Market at Busch’s grove
BRAnD POsITIOnIng | BRAnD IDenTITY | MeRCHAnDIsIng | envIROnMenTAL gRAPHICs | ADveRTIsIng | WeB | sOCIAL MeDIA
The Market at Busch’s grove entered the st. Louis area as an upscale grocer focusing on locally sourced, fresh, and all-natural groceries and gourmet take-out located in an historic location. Falk Harrison defined the brand and carried the image through a completely integrated retail experience.
9160 Clayton Road 314.398.9729 www.buschsgrove.com
9160 Clayton Road
Local. Fresh. Natural.
9160 Clayton Road
9160 Clayton Road
314.398.9729
314.398.9729
314.398.9729
www.buschsgrove.com
www.buschsgrove.com
www.buschsgrove.com
yum
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this december
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nevco To increase its competitive positioning in the market, Falk Harrison rebranded this 75-year-old scoreboard manufacturer as an integrated display and scoring solutions company. By defining a new brand promise and product tagline, we created a bold identity and product catalogue telling both a rational and emotional brand story.
WHEN EVERY SHOT COUNTS. WHEN EVERY SECOND COUNTS. WHEN PERfORmaNCE ORma OR maNCE ma NCE COUNTS.WHEN EVERY GOaL COUNTS.WHEN WHEN EVERY SHOT COUNTS. WHEN EVERY SECOND COUNTS. WHEN EVERY PERfORmaNCE
BRAnD iDenTiTY | CATAlog Design | inFoRMATionAl gRAPHiCs
JOSH SHAPIRO National Sales Manager jshapiro@ocl.com
Original Cast Lighting Founded on traditional values and high-quality craftsmanship, The Original Cast Lighting grew from restoring and replicating classic lighting fixtures to producing modified custom commercial fixtures for decorative lighting in hotels, restaurants and office buildings. To signal the rebirth of this 35 year-old company, and to project the new energy and outlook of the next generation of management, Falk Harrison was engaged to rebrand the company and their product marketing materials. Anchored by a new brand identity and a 300+ page hard-bound catalogue, Falk Harrison created a new, modern image for OCL, highlighting an expanded line of contemporary lighting fixtures and a new market position.
BRAnD IDenTITY | PRODuCT CATALOgue | DIReCT MAIL 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com
OCL Architectural Lighting Business Cards Josh Shapiro, 1000 qty. Fronts:
Corresponding Backs:
JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com
CEIL IN G
JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com
JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com
OU T DOOR
CEILING
P E D E STA L
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JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com
JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 PENDANT SCONCE OUTDOOR www.ocl.com
PEDESTAL
JOSH SHAPIRO OCL / 2010 PRODUCT PREVIEW National Sales Manager jshapiro@ocl.com
CEILING PEDESTAL
Illusion
6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 • 5” H x 3” W, available in 2’, 3’, 4’ and 5’ lengths. • Can be mounted as a sconce (vertically or horizontally) or a ceiling fixture. M: 314.239.5556 • Decorative face and mounting plate are extruded aluminum. • Extruded acrylic diffuser is 45% impact modified. www.ocl.com OUTDOOR SCONCE
• Die-cast aluminum end caps. • T5 or T5-HO lamping options. • UL-listed for wet location and for use as emergency lighting equipment.
2010 product preview
illusion JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895
PEN DAN T
sigma-Aldrich
invesToR AnD eMPloYee CoMMuniCATions | PRoDuCT MARkeTing | WeB
sigma-Aldrich has a long history of successfully servicing the research and development community, life science and high technology manufacturers with innovative and market-leading products. To reflect this positioning, Falk Harrison designed and evolved an integrated visual brand platform consisting of revitalized print and web design, original photography and informational graphics. 2008 GLOBAL CITIZENSHIP REPORT
Creating Differentiation through Innovation
one company January 2008
THE MaGaZInE OF SIGMa-aLDrICH
Panalpina Awarded for Logistics Excellence while Serving Sigma-Aldrich Page 4
Sigma-Aldrich Argentina Celebrated 2007 World AIDS Day Page 5
One Company Goes Green
Click Here!
Back cover
Click on the button to learn about navigating the new online version of One Company Magazine.
Forest Land Owners and Pulp Mills ONE COMPANY: THE ONLINE MAGAZINE OF SIGMA-ALDRICH | APRIL 2009
ONE COMPANY: THE ONLINE MAGAZINE OF SIGMA-ALDRICH | FEBRUARY 2010
Also in this issue: | Online Benefits Self-Enrollment | Young Chemists Symposium | One Company Survey | Data Sharing Jump to
Jump to
Feature: 2010 Supply Chain Update
GSC Refines Program
GHS Implementation
Lend to Local Families
Procurement Analytics Tool
Where Bio Begins Feature: Supply Chain Update
Optimizing Sales
GSC Phase II
Regenerative Medicine
New Ventures Group
Movember
Justine MacDonald, Vice President Procurement and Planning
Dear Members of the The 2010 Supply Sigma-Aldrich Family Chain Update
The 2009 Supply Chain Strategy Update In September of 2007, we introduced you to SigmaAldrich’s Supply Chain Strategy and our Five-Year Action Plan. We would like to update you on what’s happened since that time and how our plans are moving forward. There is a lot happening in regard to Supply Chain and we are excited to share our progress.
A message from Jai Nagarkatti, President and Chief Executive Officer
W Business Unit News SAFC SAFC Finds Great Success in 2007 Research Biotech Inside Research Biotech Operations Research Specialties Online Endeavors Yield High Results for Research Specialties Research Essentials Research Essentials Looks to the Future
e began 2007 with a goal to achieve $2.0 billion in sales – and we did it! What a great way to finish the year – and you made this possible. Thank you for a great effort. This marks my third year of writing an annual letter to update you on the state of our Company, and I am beginning to sound like a broken record. Thanks for making this another good year. It’s the kind of message I’m sure you don’t mind hearing and one I never mind writing. We define a good year at SigmaAldrich by achieving everything we
In September of 2007, we introduced you to Sigma-Aldrich’s Supply Chain set out to accomplish, generating Strategy and our Five-Year Action good business results, maintaining a that we’re safe place toPlan. workNow and making our halfway through that plan,ofwe would like to update customers’ experience doing again, one. on what’s happened business withyou, us aonce memorable We achievedsince this and more lastand year how our plans that time by executingare on advancing. all five of our 2005is a lot happening There Strategic Plan initiatives. All of us in the Sigma-Aldrich Supply Chain know that profitable sales growth and we are excited to share our ensures our continued success. It progress. also takes individual and team effort to achieve this year after year. Through yourGlobal efforts as part of our Supply The Globally Chain (GSC) Harmonized 7,800 employees in 36 countries Program Refines System (GHS) – Scope andthe Schedule Implementation again we retained distinction Despite modifications
to the 2 plan, GSC remains Continued on page
at Sigma-Aldrich
on track.
A look at the planned GHS rollout.
pg 8
pg 9
St. Louis Employees Lend a Hand to Local Families Celebrating the season through giving. pg 13
Also in this issue... Procurement Implements Analytics Tool
pg 15
Where Bio Begins
pg 16
Leveraging Supply Chain Improvements to Optimize Sales
Phase II of the Global Supply Chain Program in Full Swing
An inside look at Southeast Asia’s Supply Chain enhancements.
As Phase II of the project advances, the GSC team examines progress made to date.
pg 7
pg 9
The Regenerative Medicine group is ready to meet the needs of stem cell researchers.
Also in this issue... pg 13
sigma-aldrich.com
Enhancing Global Sustainability Through Excellence
Regenerative Medicine Group Responds to Growth in Stem Cell Research
pg 11
New Ventures Group
2007 GLOBAL CITIZENSHIP REPORT
Movember Down Under
pg 16
sigma-aldrich.com
southern Illinois university edwardsville
ALuMnI COMMunICATIOns | ORgAnIzATIOnAL ADvAnCeMenT | AnnuAL RePORT | BRAnD DeveLOPMenT
“e” is for enlivening a brand image, and that is what sIue asked of Falk Harrison. Higher education continually demands more of its students, alumni and the private sector as funding sources become rarer and rarer. Falk Harrison assisted sIue to compete successfully in the collegiate marketplace by elevating the brand image of a relatively young state institution, mirroring the standards of excellence expected of staff and students alike.
32˝
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Celebrating 50 Years
2006–2007 Chancellor’s Report Southern Illinois University Edwardsville
32˝
32˝
sprint
invesToR, eMPloYee AnD HR CoMMuniCATions | PRoDuCT nAMing | leADeRsHiP suMMiTs | WeB | eleCTRoniC MeDiA | signAge
sprint’s strategic story was communicated with flair and reinforced with facts – that sprint had the right mix of assets to successfully compete in the dynamic telecom industry and that it nurtured an inclusive, open culture for employees. Falk Harrison designed and evolved an integrated brand communication platform that addressed investor audiences, current employees – from executives to new recruits – as well as benefit programs and the naming of the cul-de-sacs and buildings of their new corporate campus.
YOU ARE HERE Sprint together with Nextel:
ACTION REQUIRED!
[
Getting the upper hand in a challenging endeavor or in today’s increasingly competitive telecom arena is as much about attitude as action. You have to believe you’re better than the competition ... and then set out to prove it. You have to believe you can overcome any obstacle ... and then begin the assent. You have to believe in yourself and your team. Gaining the edge. It’s about attitude. It’s about action. It’s about you.
]
“Nextel has strived to convert innovation into compelling and differentiated products that lead to superior financial results. I am confident that will be even more true with the new Sprint .”
A legacy of innovation
New picture to come
“Bot inn com of c
Paul Saleh, Sprint Nextel Chief Financial Officer
2002
1996
1975
1899
1899
12/8/99
1:45 PM
Sprint Founder
Page 1
«
Cleyson Brown begins the Brown Telephone Co.
THE YEAR 2000
FOR THE YEAR
2000
1992
Coming of Age
Internet Pioneer
Decades of local expansion produce $1 billion revenue milestone.
Makes history as first carrier to offer commercial Internet access.
Radio Spectrum
Highlights of Sprint’s stock option programs follow. You will find more detailed information regarding each program in the enclosed materials.
1996
« 1986
1987
1990
Nextel Founder
Going Global
Pin-Drop Quality
Long-distance service begins and famous pin-drop commercials debut.
First nationwide 100-percent digital PCS wireless network is completed.
1987
COLOR KEY Black: Sprint milestones Grey: Nextel milestones White: Joint milestones
1995
Sophisticated Device
Nextel Direct Connect walkie-talkie service comes to the Blackberry for the first time.
1994
Nationwide Coverage Assets now serve each of the top 50 U.S. markets.
Fast Fiber A 15,000-mile fiber network connects almost every city in the U.S. and Canada. 1997
Revolutionary Rollout iDEN service goes national.
Top 100 Markets Nextel, with Nextel Partners, Inc., serves top 100 U.S. metropolitan statistical areas.
2002
Nationwide First Becomes the first wireless carrier to complete a nationwide Third Generation (3G) 1X network upgrade.
2001 « 2001
2000
Worldwide Service Nextel WorldwideTM service becomes the largest all-digital wireless coverage in the U.S. and more than 70 countries.
Becomes the first major U.S. provider to begin conversion of local circuit-switched network to a next-generation packet network. »
2003
2003
2004
Cable Telephony
Push-to
Voice phone service in partnership with cable companies is initiated.
Coast-to-C Nationwid rolls out t and all po
2002
2001 1998
1997
Smart Investor
Wireless pioneer Craig McCaw and his family agree to invest $1.1 billion.
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First nationwide, 100 percent digital, fiber-optic network is completed.
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Industry First
2002
Ahead of the Game
Java Time
Becomes the first to introduce a wireless JavaTM phone in North America (with Motorola).
2002
Fast Finder
Global Positioning System (GPS)-enabled phone (with Motorola) is an industry first.
Visionary Leadership PCS Vision launches a new era in wireless.
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« 1987
PCS Leader
International subsidiary forms to market global public data network services.
Morgan O’Brien launches Fleet Call.
Nextel Direct ConnectSM walkie-talkie service becomes the talk of the industry. »
Global IP network features first 10 gigabit per second transatlantic IP backbone. »
element of long-term compensation, providing rewards directly related to Sprint’s stock price performance.
Audio Experts
Becomes the first carrier to provide access to live streaming audio.
Signature Service
Blazing Speed
All of Motorola’s SMR (Specialized Mobile Radio) licenses in the U.S. are acquired.
2003
2002
2001
2001
1990
1976
Stock options are an important
1994
«
STOCK OPTION PROGRAM FOR
Your Executive Stock Option Program
Across the Sea First transatlantic fiber-optic phone call connects.
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YOUR EXECUTIVE
World Class
World’s first Public Data Network is launched.
Becomes first major company to provide local, long distance and wireless services.
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120399 Stock Opt Folder.jg
1989
Becomes first to combine digital cellular, two-way radio and text-numeric paging in one phone (using Motorola’s iDEN technology).
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continue to open doors for our customers and our industry.
Triple Play
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record of achievement. With pride in our bold and entrepreneurial heritage, we’ll
All in One
1993
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We’ve combined two great traditions into a single company with an extraordinary
2004
Fast
A 10-year with NASC No. 1 spec
supervalu With a growing number of brands under its in-store pharmacy umbrella, suPeRvALu Pharmacies sought to clarify “who� they were in a crowded marketplace with an integrated program of print and electronic recruiting materials. Falk Harrison was engaged to help position the company and enhance its presence. Falk Harrison created engaging, informational recruitment materials that assimilated the newly acquired store brands under a single suPeRvALu Pharmacies brand and effectively positioned them as an employer that offered meaningful employment opportunities for pharmacists to practice innovative patient care.
ReCRuITMenT BROCHuRe | exHIBITs | WeB
Trinity lutheran Ministries This comprehensive branding and communication program was designed to unite three functional areas of Trinity lutheran Ministries as well as their communications — both internally and externally. icons were developed for the identity that defined their lutheran beliefs. Print and web communications integrate the messaging and tell a story of a special place to worship, to learn and to grow.
BRAnD iDenTiTY | iConogRAPHY | TYPogRAPHY | PRinT | WeB | signAge | enviRonMenTAl gRAPHiCs
Tripos As an integral player in the drug research discovery process, the pharmaceutical and biotechnology industries depend on Tripos to accelerate and enhance their research goals. Falk Harrison redefined the visual brand to reflect that the innovative nature of the company and its products was consistent with its print and web communications.
BRAnD PosiTioning | invesToR RelATions | PRoDuCT lAunCH CoMMuniCATions | PACkAging | WeB
Falk Harrison | 1300 Baur Boulevard | St. Louis, MO 63132 | 314-531-1410 | www.falkharrison.com