Falk Harrison Brand Book

Page 1

Discover the remarkable.



Brand Communications For nearly 40 years, Falk Harrison has worked with corporations and organizations of all sizes to ensure that their brands resonate with their mission and values. Falk Harrison brings brand strategy to life through a variety of print, electronic and video media. Using the power of design, we craft consistent visual and verbal systems for brand communication – reflecting your story with clarity, relevance and authenticity.


Abraham Lincoln Presidential Library and Museum

BRAnD IMAge | ORgAnIzATIOnAL ADvAnCeMenT | exHIBIT CATALOgues | evenT MARkeTIng

The Abraham Lincoln Presidential Library and Museum is Illinois’ premier museum—and quite possibly the nation’s premier presidential library. Designing for Abraham Lincoln allowed Falk Harrison to wear many hats. We had the honor of telling the story of Mr. Lincoln and his family through a variety of communication vehicles —from books and brochures, to posters and logos. Working with the offices of development, exhibits, curatorial, volunteers and event marketing, we created a visual brand that accurately portrayed Mr. Lincoln as one of the most influential historical figures in modern history.

the abraham lincoln presidential library foundation

The Not So Political Party

annual fund

February 5, 2008

abraham lincoln presidential library and museum presents

abraham lincoln presidential library foundation

HISTORY

Fashion Knight at the Museum Featuring Mychael Knight Saturday, July 28, 2007 at 8 pm in the Museum Plaza

To highlight our newest exhibit, Mary Todd Lincoln: First Lady of Controversy, the museum welcomes Mychael Knight, finalist from the hit television show Project Runway. Join Knight for a past-to-present comparison between Mary Lincoln’s trendsetting fashions and the contemporary styles of today, including Knight’s own designs.

two ticket options are available for this one time event Fashionista Ticket ~ $75 Ticket Includes • Exclusive invitation to Very Mary VIP Party with special guest, Mychael Knight at 6:00 pm ~ Library Atrium (cocktails and hors d’oeuvres served) • Private tour of Mary Todd Lincoln: First Lady of Controversy exhibit before the show • Preferred seating to Fashion Night at the Museum at 8:00 pm ~ Museum Plaza • VIP memento

Trendsetter Ticket ~ $35 Ticket Includes • General admission seating to Fashion Night at the Museum at 8:00 pm ~ Museum Plaza • Viewing of the Mary Todd Lincoln: First Lady of Controversy exhibit after the show • Public autograph session with Mychael Knight after the show

For tickets call: 217-558-8934 Opening remarks by WGN News Anchor, Allison Payne

www.alplm.org

February 5, 2008 – November 9, 2008

sponsors

The quadrennial political rite of the American presidential campaign has undergone profound change over the past two centuries. Washington, Adams, Jefferson, and many of their successors would hardly recognize an electoral process that today involves endless polling, dawn to dusk campaign stops, non-stop advertising, and the expenditure of tens of millions of dollars.

Presidential Library

Packaging Presidents will explore this changing phenomenon via an exhibition, which will open on Super Tuesday, February 5, 2008, at the Abraham Lincoln Presidential Museum.

Daily: 9:00 AM to 5:00 PM 212 North Sixth Street, Springfield, Illinois 62701 (800) 610-2094 www.alplm.org


Animal Protective Association of Missouri

MARkeTing CoMMuniCATions | signAge | evenT MATeRiAls

The APA is dedicated to bringing people and pets together by advancing humane education and by creating programs and events to further the human/animal bond. Through a system of brochures and on-site graphics, Falk Harrison developed the APA’s visual brand to include the voice and personality of the pets available for adoption. A bright color palette adds a fresh, clean look to the integrated communication program.

Wanna

play fetch?

Hope for Homeless Abandoned, stray and homeless companion animals are received each day by the APA. All animals are evaluated individually and every effort is made to find a loving and permanent home.

Lost and Found

Veterinary Clinic

The APA reunites hundreds of lost animals with their owners each year through tags, microchip information and newspaper searches. Lost and found information can also be viewed online at www.apamo.org.

The APA Veterinary Clinic provides routine care including vaccinations, heartworm medication and flea treatment. Services such as X-rays and lab work are not provided and that helps keep our prices low. Call the clinic at (314) 645-4610, ext. 118 for more information.

APA Funding We are not a branch or affiliate of any other animal welfare group and we do not receive funding from government sources. Our fees, grants and special events provide a portion of our income, but the majority of funding comes from individual donors. There are many ways you can support the animals, such as: Placing your name or the name of a special friend permanently on a brick in our lobby as an expression of support for the mission of the APA. Bricks may be donated for all occasions – pet adoptions, birthdays, anniversaries, holidays or final tributes. Other naming opportunities also exist. Remembering A Special Friend by giving a contribution in honor or memory of a person or pet. Contributions will be acknowledged by letter to the recipient and the donor. Leaving A Legacy Gift to the APA. To learn more about which planned giving option is best for you, please contact the development office at (314) 645-4610, ext. 129. Gifts may be given by credit card, check, cash or online at www.apamo.org and are tax deductible to the extent provided by law.

The

APA of Missouri

Adopt Our Mission a Friend for Life Founded in 1922, the Animal Protective Association of Missouri is a non-profit

organization dedicated to bringing people and pets together, advancing humane education and creating programs

beneficial to the human/animal bond.

Spay/Neuter All Adopted Animals All adopted animals are spayed or neutered before leaving the APA. Early-age spay/neuter surgery is proven safe and approved by the American Veterinary Medical Association. The APA was the first shelter in the St. Louis area to implement this pediatric spay/neuter procedure.

Volunteer Opportunities Volunteers make a difference in the lives of our shelter animals, whether they work directly with the pets or in programs and special events throughout the year. Volunteers must be at least 16 years of age to work in the shelter, however opportunities are available for those under 16. If interested, apply online at www.apamo.org. or call (314) 645-4610, ext. 122.

Adoption

about a quick game of

cat & mouse?

Shelter Hours Monday – Saturday | 10 a.m. to 5 p.m. Clinic Hours Monday – Friday | 10 a.m. to 4:30 p.m. Saturday | 10 a.m. to 4 p.m. No appointment necessary.

Spay/neuter surgery

Microchip identification

Preliminary vaccinations and worming Heartworm test and Heartgard® preventative for dogs

Feline leukemia test for cats Frontline® flea and tick preventative Two-week limited health guarantee Collar and leash

*Ask about the reduced adoption fees for senior citizens and military personnel as well as reduced fees for pets in the Lonely Hearts Club.

Humane Education Programs Community, school and shelter presentations are available regarding safe and responsible pet ownership, dog bite prevention, the role of the APA in the community, the link between cruelty to animals and inter-personal violence and many other pet-related topics. “PetReach” Animal Assisted Activities It is widely documented that pets have a therapeutic impact on people. Since 1983, PetReach volunteers have gone to senior care facilities, psychiatric units, convalescent centers and children’s hospitals for regular visits. Domestic Violence Pet Assistance The APA implemented St. Louis’ first Domestic Violence Pet Assistance Program because concern for pets is often a barrier to leaving a violent environment. We work with area domestic violence shelters and anti-violence agencies to provide temporary foster care for pets of domestic violence victims transitioning to safety. Humane Legislation Advocacy The APA supports legislation to strengthen penalties for animal cruelty and facilitate exposure of inhumane animal exploitation.

Our adoption fee for cats and dogs is $125*. This fee covers only a small portion of our costs to treat and care for our animals. The following services are included with each adoption:

1705 South Hanley Road, St. Louis, Missouri 63144 314-645-4610 | www.apamo.org

Education and Outreach

best friend …

you

bet!

To learn more or become involved, call (314) 645-4610 or visit www.apamo.org


Arch Coal

CoRPoRATe PosiTioning | AnnuAl RePoRT | WeB siTe

supporting Arch Coal’s ongoing efforts to differentiate and position the company beyond a traditional mining presence as a player in the broader energy sector, Falk Harrison helped clarify and shape their core message platform by telling the story of Arch Coal’s relevance in the areas of employee safety and community outreach, environmental stewardship and the advancement of clean coal technologies, and the creation of smart energy to power modern lives. The website enhanced these corporate messages through a series of video vignettes.

THe PoWeR WiTHin sHARe YouR sToRies

www.archcoal.com

Smart ideas. Smart energy.

abundant and vital national resource, coal is the smart choice to supply America’s ever-growing energy needs. Arch Coal,AnInc. 2007 Annual Report

Coal provides affordable electricity, keeping household energy costs predictable and preserving America’s quality of life.

With access to low-cost energy inputs, American industries are more competitive globally thanks to coal.

A large – and growing – installed base of U.S. coal-generating capacity ensures that our power grid runs reliably every day.

Coal used in powering America’s electric grid is expected to climb 40% to 1.4 billion tons by 2030. Arch is smartly positioned to meet this demand through its national scope of operations and an extensive, 2.9-billion-ton reserve base.

At one-third the cost of crude oil or natural gas, coal is the most economical fuel choice for power generators. At Arch, we manage our costs by maintaining a superior asset portfolio and by utilizing highly efficient and safe mining methods. In 2007, our surface operations were 2.7 times more productive than the industry surface average, and three of our longwall operations ranked among the top eight most productive underground mines in the nation. Arch Coal, Inc. 1

2 Arch Coal, Inc.

On average, European companies spend twice as much per kilowatt-hour for electricity as American businesses. This cost saving provides a competitive advantage for our domestic industries and economy. Arch keeps a competitive edge by employing large-scale and sophisticated mining equipment operated by a skilled and loyal workforce. We also benefit from maintaining one of the strongest balance sheets in the industry. Arch Coal, Inc. 3

Reliable, dependable, safe. That’s what we want from our power and for our industry. Arch employees make smart choices daily to ensure their workplace and actions are safe. In 2007, our award-winning mines ranked first among industry peers for safety performance, and delivered our second-best safety record in the company’s 10-year public history. Yet we won’t be satisfied until we achieve our ultimate goal of zero incidents. This unwavering pursuit of excellence in safety represents the cornerstone of Arch’s corporate culture.

4 Arch Coal, Inc.


Argosy gaming Company

invesToR, eMPloYee AnD BeneFiTs CoMMuniCATions | CoRPoRATe BRoCHuRe | iConogRAPHY

Combining a strategic emphasis with a look of fun and gaming excitement, this integrated brand communication platform was designed to address to two primary audiences – investors, with the annual report; and employees, through internal communications. A corporate brochure would complement this strategy and present a well-managed gaming company to new recruits and community leaders in potential new jurisdictions.

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Dollar general

CoRPoRATe visuAl BRAnD AnD BRoCHuRe | invesToR, eMPloYee AnD MeDiA CoMMuniCATions

Taking brand standards newly developed for Dollar general’s merchandising, Falk Harrison increased their penetration by extending them to a variety of integrated communications. With bold and bright design, the brand communications clarified the retailer’s essential market position as today’s general store — a fresh, friendly, frugal place where customers save time and money.

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Serving others

our promise


enterprise Rent-A-Car Falk Harrison teamed with enterprise Rent-A-Car to celebrate and commemorate their incredible success story as part of the company’s 50th anniversary. Their informational brand story came to life through an interactive corporate lobby exhibit and a series of wall-mounted timeline panels. This eclectic solution contained corporate artifacts, memorabilia and custom video messages from key executives depicting decades of enterprise’s relevance to the industry and community.

Enterprise Lobby Display

exHiBiT | viDeo | signAge


express scripts

PRoDuCT nAMing | CoRPoRATe PosiTioning | PRinT | on-line gRAPHiCs | ADveRTising | APPliCATion inTeRFACe Design

A leader in the pharmacy benefit industry, express scripts develops programs and differentiated solutions based on research and consumer understanding. Through product naming, positioning of corporate initiatives, and fresh, unexpected print, web and on-line informational graphics, Falk Harrison tells an express scripts story that is smart, innovative and unique.

An injured worker doesn’t have to hurt your bottom line. We know controlling costs while satisfying injured workers is key to a successful workers’ compensation pharmacy benefit program. Express Scripts drives to the lowest net cost through proven programs that never subtract from patient care. Keep your bottom line healthy with Express Scripts.

ignite09 A Symposium on the Convergence of Behavioral Economics and Healthcare

rethinking healthcare May 27, 2009 | Washington, D.C. Capitol Hill

© Express Scripts, Inc. All Rights Reserved

rethinking healthcare

ignite09

How can you eliminate waste in healthcare spending, rethinking healthcare maximize outcomes and boost consumer satisfaction? A Symposium on the Convergence of Behavioral Economics and Healthcare

Your perfect pharmacy solution for injured workers.

Join us to learn how insights from the white-hot field of behavioral economics can answer that question. Together, HR executives from the nation’s leading employers, policy and government leaders, key decision makers and innovators in employee benefit design will explore new methods to predictably engage, educate and motivate individuals to make more informed and cost-effective healthcare choices.

Let Express Scripts help you maximize your workers’ compensation pharmacy program. Call us at 1-877-483-2110 or e-mail us at max @express-scripts.com.

At the Core: Mastering Medicare

Safety

Savings

April_15_09_Risk&Insurance_1.indd 1

Satisfaction

symposium details

r.s.v.p. today!

May 27, 2009 | Washington, D.C. Capitol Hill

Visit: www.ignite09.com Call: 877.322.8478

Attendance at ignite09 is by invitation only and limited to a select audience. Please see the enclosed brochure for more details about ignite09.

www.express-scripts.com/workerscompensation 3/20/09 4:27:53 PM


First Clover Leaf Bank When First Clover Leaf Bank was created as a result of a merger, Falk Harrison launched the brand identity with the tagline “We’re Better Together.” The integrated communications and awareness-building effort began with pre-merger publicity and extended to a comprehensive, post-merger marketing/advertising campaign involving community event publicity; television, print and outdoor advertising and media placement; building signage and lobby displays; redesigned website and product brochures.

BRAnD IDenTITY | TAgLIne | PRODuCT BROCHuRes | BROADCAsT MeDIA | POInT OF sALe | sIgnAge | WeB


Helzberg Diamonds Helzberg Diamonds is a nationwide jewelry retailer. Falk Harrison showed their creative versatility by carrying a brand image consistently through public-affairs communications to consumer-product branding to business-to-business communications. From naming and packaging a perfect-cut loose diamond product to driving the message each year in their annual report, Falk Harrison’s creative execution shone flawlessly from every facet.

CORPORATe POsITIOnIng | AnnuAL RePORTs | PRODuCT nAMIng/BRAnDIng


Jenn-Air Attrezzi

BRAnD PosiTioning | PRinT | PACkAging | in-sToRe DisPlAY | WeB

Jenn-Air, the no. 1 consumer-preferred kitchen appliance brand, prepared to enter the competitive small appliance sector with the introduction of Attrezzi™. Through a visually engaging consumer brochure and website, product packaging, in-store displays and a variety of sales/merchandising materials, themes of art, form and function were placed against a backdrop of classic italian artistry and lush food imagery.

C R E AT E . YOUR KITCHEN

is your C A N VA S .

For t h e l ove o f c oo k i n g


Maytag

invesToR CoMMuniCATions | leADeRsHiP suMMiTs | WeB

Maytag was committed to transforming itself and taking aggressive action to succeed in a rapidly changing marketplace. With this, the corporate brand communications required a refresh in strategic messaging as well as in design. Though a series of annual reports, quarterly progress updates, leadership summits and web design, Falk Harrison created an integrated brand language and a fresh visual brand platform that strategically transitioned the company.

Strong performance in all operations. Investments for profitable growth. Intelligent Innovation in product lines. SM

Maytag y g Corporation p

1998 Mid-Year Report p

... the growth continues


The Market at Busch’s grove

BRAnD POsITIOnIng | BRAnD IDenTITY | MeRCHAnDIsIng | envIROnMenTAL gRAPHICs | ADveRTIsIng | WeB | sOCIAL MeDIA

The Market at Busch’s grove entered the st. Louis area as an upscale grocer focusing on locally sourced, fresh, and all-natural groceries and gourmet take-out located in an historic location. Falk Harrison defined the brand and carried the image through a completely integrated retail experience.

9160 Clayton Road 314.398.9729 www.buschsgrove.com

9160 Clayton Road

Local. Fresh. Natural.

9160 Clayton Road

9160 Clayton Road

314.398.9729

314.398.9729

314.398.9729

www.buschsgrove.com

www.buschsgrove.com

www.buschsgrove.com

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nevco To increase its competitive positioning in the market, Falk Harrison rebranded this 75-year-old scoreboard manufacturer as an integrated display and scoring solutions company. By defining a new brand promise and product tagline, we created a bold identity and product catalogue telling both a rational and emotional brand story.

WHEN EVERY SHOT COUNTS. WHEN EVERY SECOND COUNTS. WHEN PERfORmaNCE ORma OR maNCE ma NCE COUNTS.WHEN EVERY GOaL COUNTS.WHEN WHEN EVERY SHOT COUNTS. WHEN EVERY SECOND COUNTS. WHEN EVERY PERfORmaNCE

BRAnD iDenTiTY | CATAlog Design | inFoRMATionAl gRAPHiCs


JOSH SHAPIRO National Sales Manager jshapiro@ocl.com

Original Cast Lighting Founded on traditional values and high-quality craftsmanship, The Original Cast Lighting grew from restoring and replicating classic lighting fixtures to producing modified custom commercial fixtures for decorative lighting in hotels, restaurants and office buildings. To signal the rebirth of this 35 year-old company, and to project the new energy and outlook of the next generation of management, Falk Harrison was engaged to rebrand the company and their product marketing materials. Anchored by a new brand identity and a 300+ page hard-bound catalogue, Falk Harrison created a new, modern image for OCL, highlighting an expanded line of contemporary lighting fixtures and a new market position.

BRAnD IDenTITY | PRODuCT CATALOgue | DIReCT MAIL 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com

OCL Architectural Lighting Business Cards Josh Shapiro, 1000 qty. Fronts:

Corresponding Backs:

JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com

CEIL IN G

JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com

JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com

OU T DOOR

CEILING

P E D E STA L

P E N DA N T

SC O N C E

JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 www.ocl.com

JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 M: 314.239.5556 PENDANT SCONCE OUTDOOR www.ocl.com

PEDESTAL

JOSH SHAPIRO OCL / 2010 PRODUCT PREVIEW National Sales Manager jshapiro@ocl.com

CEILING PEDESTAL

Illusion

6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895 F: 314.863.3278 • 5” H x 3” W, available in 2’, 3’, 4’ and 5’ lengths. • Can be mounted as a sconce (vertically or horizontally) or a ceiling fixture. M: 314.239.5556 • Decorative face and mounting plate are extruded aluminum. • Extruded acrylic diffuser is 45% impact modified. www.ocl.com OUTDOOR SCONCE

• Die-cast aluminum end caps. • T5 or T5-HO lamping options. • UL-listed for wet location and for use as emergency lighting equipment.

2010 product preview

illusion JOSH SHAPIRO National Sales Manager jshapiro@ocl.com 6120 Delmar Blvd. St. Louis, MO 63112 P: 314.863.1895

PEN DAN T


sigma-Aldrich

invesToR AnD eMPloYee CoMMuniCATions | PRoDuCT MARkeTing | WeB

sigma-Aldrich has a long history of successfully servicing the research and development community, life science and high technology manufacturers with innovative and market-leading products. To reflect this positioning, Falk Harrison designed and evolved an integrated visual brand platform consisting of revitalized print and web design, original photography and informational graphics. 2008 GLOBAL CITIZENSHIP REPORT

Creating Differentiation through Innovation

one company January 2008

THE MaGaZInE OF SIGMa-aLDrICH

Panalpina Awarded for Logistics Excellence while Serving Sigma-Aldrich Page 4

Sigma-Aldrich Argentina Celebrated 2007 World AIDS Day Page 5

One Company Goes Green

Click Here!

Back cover

Click on the button to learn about navigating the new online version of One Company Magazine.

Forest Land Owners and Pulp Mills ONE COMPANY: THE ONLINE MAGAZINE OF SIGMA-ALDRICH | APRIL 2009

ONE COMPANY: THE ONLINE MAGAZINE OF SIGMA-ALDRICH | FEBRUARY 2010

Also in this issue: | Online Benefits Self-Enrollment | Young Chemists Symposium | One Company Survey | Data Sharing Jump to

Jump to

Feature: 2010 Supply Chain Update

GSC Refines Program

GHS Implementation

Lend to Local Families

Procurement Analytics Tool

Where Bio Begins Feature: Supply Chain Update

Optimizing Sales

GSC Phase II

Regenerative Medicine

New Ventures Group

Movember

Justine MacDonald, Vice President Procurement and Planning

Dear Members of the The 2010 Supply Sigma-Aldrich Family Chain Update

The 2009 Supply Chain Strategy Update In September of 2007, we introduced you to SigmaAldrich’s Supply Chain Strategy and our Five-Year Action Plan. We would like to update you on what’s happened since that time and how our plans are moving forward. There is a lot happening in regard to Supply Chain and we are excited to share our progress.

A message from Jai Nagarkatti, President and Chief Executive Officer

W Business Unit News SAFC SAFC Finds Great Success in 2007 Research Biotech Inside Research Biotech Operations Research Specialties Online Endeavors Yield High Results for Research Specialties Research Essentials Research Essentials Looks to the Future

e began 2007 with a goal to achieve $2.0 billion in sales – and we did it! What a great way to finish the year – and you made this possible. Thank you for a great effort. This marks my third year of writing an annual letter to update you on the state of our Company, and I am beginning to sound like a broken record. Thanks for making this another good year. It’s the kind of message I’m sure you don’t mind hearing and one I never mind writing. We define a good year at SigmaAldrich by achieving everything we

In September of 2007, we introduced you to Sigma-Aldrich’s Supply Chain set out to accomplish, generating Strategy and our Five-Year Action good business results, maintaining a that we’re safe place toPlan. workNow and making our halfway through that plan,ofwe would like to update customers’ experience doing again, one. on what’s happened business withyou, us aonce memorable We achievedsince this and more lastand year how our plans that time by executingare on advancing. all five of our 2005is a lot happening There Strategic Plan initiatives. All of us in the Sigma-Aldrich Supply Chain know that profitable sales growth and we are excited to share our ensures our continued success. It progress. also takes individual and team effort to achieve this year after year. Through yourGlobal efforts as part of our Supply The Globally Chain (GSC) Harmonized 7,800 employees in 36 countries Program Refines System (GHS) – Scope andthe Schedule Implementation again we retained distinction Despite modifications

to the 2 plan, GSC remains Continued on page

at Sigma-Aldrich

on track.

A look at the planned GHS rollout.

pg 8

pg 9

St. Louis Employees Lend a Hand to Local Families Celebrating the season through giving. pg 13

Also in this issue... Procurement Implements Analytics Tool

pg 15

Where Bio Begins

pg 16

Leveraging Supply Chain Improvements to Optimize Sales

Phase II of the Global Supply Chain Program in Full Swing

An inside look at Southeast Asia’s Supply Chain enhancements.

As Phase II of the project advances, the GSC team examines progress made to date.

pg 7

pg 9

The Regenerative Medicine group is ready to meet the needs of stem cell researchers.

Also in this issue... pg 13

sigma-aldrich.com

Enhancing Global Sustainability Through Excellence

Regenerative Medicine Group Responds to Growth in Stem Cell Research

pg 11

New Ventures Group

2007 GLOBAL CITIZENSHIP REPORT

Movember Down Under

pg 16

sigma-aldrich.com


southern Illinois university edwardsville

ALuMnI COMMunICATIOns | ORgAnIzATIOnAL ADvAnCeMenT | AnnuAL RePORT | BRAnD DeveLOPMenT

“e” is for enlivening a brand image, and that is what sIue asked of Falk Harrison. Higher education continually demands more of its students, alumni and the private sector as funding sources become rarer and rarer. Falk Harrison assisted sIue to compete successfully in the collegiate marketplace by elevating the brand image of a relatively young state institution, mirroring the standards of excellence expected of staff and students alike.

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Celebrating 50 Years

2006–2007 Chancellor’s Report Southern Illinois University Edwardsville

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sprint

invesToR, eMPloYee AnD HR CoMMuniCATions | PRoDuCT nAMing | leADeRsHiP suMMiTs | WeB | eleCTRoniC MeDiA | signAge

sprint’s strategic story was communicated with flair and reinforced with facts – that sprint had the right mix of assets to successfully compete in the dynamic telecom industry and that it nurtured an inclusive, open culture for employees. Falk Harrison designed and evolved an integrated brand communication platform that addressed investor audiences, current employees – from executives to new recruits – as well as benefit programs and the naming of the cul-de-sacs and buildings of their new corporate campus.

YOU ARE HERE Sprint together with Nextel:

ACTION REQUIRED!

[

Getting the upper hand in a challenging endeavor or in today’s increasingly competitive telecom arena is as much about attitude as action. You have to believe you’re better than the competition ... and then set out to prove it. You have to believe you can overcome any obstacle ... and then begin the assent. You have to believe in yourself and your team. Gaining the edge. It’s about attitude. It’s about action. It’s about you.

]

“Nextel has strived to convert innovation into compelling and differentiated products that lead to superior financial results. I am confident that will be even more true with the new Sprint .”

A legacy of innovation

New picture to come

“Bot inn com of c

Paul Saleh, Sprint Nextel Chief Financial Officer

2002

1996

1975

1899

1899

12/8/99

1:45 PM

Sprint Founder

Page 1

«

Cleyson Brown begins the Brown Telephone Co.

THE YEAR 2000

FOR THE YEAR

2000

1992

Coming of Age

Internet Pioneer

Decades of local expansion produce $1 billion revenue milestone.

Makes history as first carrier to offer commercial Internet access.

Radio Spectrum

Highlights of Sprint’s stock option programs follow. You will find more detailed information regarding each program in the enclosed materials.

1996

« 1986

1987

1990

Nextel Founder

Going Global

Pin-Drop Quality

Long-distance service begins and famous pin-drop commercials debut.

First nationwide 100-percent digital PCS wireless network is completed.

1987

COLOR KEY Black: Sprint milestones Grey: Nextel milestones White: Joint milestones

1995

Sophisticated Device

Nextel Direct Connect walkie-talkie service comes to the Blackberry for the first time.

1994

Nationwide Coverage Assets now serve each of the top 50 U.S. markets.

Fast Fiber A 15,000-mile fiber network connects almost every city in the U.S. and Canada. 1997

Revolutionary Rollout iDEN service goes national.

Top 100 Markets Nextel, with Nextel Partners, Inc., serves top 100 U.S. metropolitan statistical areas.

2002

Nationwide First Becomes the first wireless carrier to complete a nationwide Third Generation (3G) 1X network upgrade.

2001 « 2001

2000

Worldwide Service Nextel WorldwideTM service becomes the largest all-digital wireless coverage in the U.S. and more than 70 countries.

Becomes the first major U.S. provider to begin conversion of local circuit-switched network to a next-generation packet network. »

2003

2003

2004

Cable Telephony

Push-to

Voice phone service in partnership with cable companies is initiated.

Coast-to-C Nationwid rolls out t and all po

2002

2001 1998

1997

Smart Investor

Wireless pioneer Craig McCaw and his family agree to invest $1.1 billion.

«

First nationwide, 100 percent digital, fiber-optic network is completed.

«

Industry First

2002

Ahead of the Game

Java Time

Becomes the first to introduce a wireless JavaTM phone in North America (with Motorola).

2002

Fast Finder

Global Positioning System (GPS)-enabled phone (with Motorola) is an industry first.

Visionary Leadership PCS Vision launches a new era in wireless.

«

« 1987

PCS Leader

International subsidiary forms to market global public data network services.

Morgan O’Brien launches Fleet Call.

Nextel Direct ConnectSM walkie-talkie service becomes the talk of the industry. »

Global IP network features first 10 gigabit per second transatlantic IP backbone. »

element of long-term compensation, providing rewards directly related to Sprint’s stock price performance.

Audio Experts

Becomes the first carrier to provide access to live streaming audio.

Signature Service

Blazing Speed

All of Motorola’s SMR (Specialized Mobile Radio) licenses in the U.S. are acquired.

2003

2002

2001

2001

1990

1976

Stock options are an important

1994

«

STOCK OPTION PROGRAM FOR

Your Executive Stock Option Program

Across the Sea First transatlantic fiber-optic phone call connects.

«

YOUR EXECUTIVE

World Class

World’s first Public Data Network is launched.

Becomes first major company to provide local, long distance and wireless services.

«

120399 Stock Opt Folder.jg

1989

Becomes first to combine digital cellular, two-way radio and text-numeric paging in one phone (using Motorola’s iDEN technology).

«

continue to open doors for our customers and our industry.

Triple Play

«

record of achievement. With pride in our bold and entrepreneurial heritage, we’ll

All in One

1993

«

We’ve combined two great traditions into a single company with an extraordinary

2004

Fast

A 10-year with NASC No. 1 spec


supervalu With a growing number of brands under its in-store pharmacy umbrella, suPeRvALu Pharmacies sought to clarify “who� they were in a crowded marketplace with an integrated program of print and electronic recruiting materials. Falk Harrison was engaged to help position the company and enhance its presence. Falk Harrison created engaging, informational recruitment materials that assimilated the newly acquired store brands under a single suPeRvALu Pharmacies brand and effectively positioned them as an employer that offered meaningful employment opportunities for pharmacists to practice innovative patient care.

ReCRuITMenT BROCHuRe | exHIBITs | WeB


Trinity lutheran Ministries This comprehensive branding and communication program was designed to unite three functional areas of Trinity lutheran Ministries as well as their communications — both internally and externally. icons were developed for the identity that defined their lutheran beliefs. Print and web communications integrate the messaging and tell a story of a special place to worship, to learn and to grow.

BRAnD iDenTiTY | iConogRAPHY | TYPogRAPHY | PRinT | WeB | signAge | enviRonMenTAl gRAPHiCs


Tripos As an integral player in the drug research discovery process, the pharmaceutical and biotechnology industries depend on Tripos to accelerate and enhance their research goals. Falk Harrison redefined the visual brand to reflect that the innovative nature of the company and its products was consistent with its print and web communications.

BRAnD PosiTioning | invesToR RelATions | PRoDuCT lAunCH CoMMuniCATions | PACkAging | WeB


Falk Harrison | 1300 Baur Boulevard | St. Louis, MO 63132 | 314-531-1410 | www.falkharrison.com


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