TEN MOST INFLUENTIAL POLITICAL VOICES ON TWITTER MEXICO @CarlosLoret
@EPN
Carlos Loret de Mola
Enrique Peña Nieto
@FelipeCalderon
@ErnestoCordero
Felipe Calderón
Ernesto Cordero
@lopezdoriga1
@JosefinaVM
Joaquín López Dóriga
Josefina Vázquez Mota
Averages among Top 10
576,850 Twitter Followers
Klout Score
77
90-Day Followers
598,000
111,600
12
90-Day Retweets
Amplification Network
55
The influence of each user’s network
How much each user influences people
190,700 True Reach
How many people each user influences
181,830 90-Day Mentions
90-Day Following
425
“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo. * The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden. To see the in-depth results of this research, visit www.g20influencers.com