TEN MOST INFLUENTIAL POLITICAL VOICES ON TWITTER UNITED STATES @andersoncooper
@BarackObama
Anderson Cooper
Barack Obama
@BretBaier
@billgates
Bret Baier
Bill Gates
@ezraklein
@ChuckTodd
Ezra Klein
Chuck Todd
Averages among Top 10
2,315,672 Twitter Followers
Klout Score
79
90-Day Followers
2,345,000
96,100
18
90-Day Retweets
Amplification Network
57
The influence of each user’s network
How much each user influences people
249,500 True Reach
How many people each user influences
146,700 90-Day Mentions
90-Day Following
68,449
The U.S. list did not count the Twitter accounts of non-frontrunner candidates for the Republican nomination for President as we fully expect their influence to fade as we exit primary season. “G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo. * The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden. To see the in-depth results of this research, visit www.g20influencers.com