HONG KONG BAPTIST UNIVERSITY Issue No.35, Feb 2017 第35期,2017年2月
Peking University’s economic guru shares on world’s economic revival Formation of Young Entrepreneurs' Club to promote entrepreneurial education Honorary Professorship conferred on Mr. James Tsien
Vision, Mission and Core Values Our Vision We aspire to be a leader in whole-person business education and a centre of excellence in business research in selected strategic areas, with a view to inspiring business practice, creating values for stakeholders, and enhancing social and economic growth and development.
Our Mission Through internationally recognised business education programmes and research achievements, our School seeks to nurture ethical business leaders with global vision, who make a difference to the organisations, industries and communities that they serve, in Hong Kong, Mainland China and the global community.
Our Core Values • Quality • Integrity • Professionalism • Innovation • Global Perspectives • Teamwork • Social Responsibility
Student Reporters Garry Deng Born and raised in Canada, Garry writes his very own “East meets West” story by spending years in pursuit of the Chinese heritage across East Asia before he arrived at HKBU as a postgraduate student majoring in Business Management. Zakson Feng Majoring in Finance, Zakson is a fun-loving world explorer who enjoys diving into crosscultural exchange through his footprints across the globe. His philosophy to life is “wherever there is a will, there is a way”. Chloe Lee An optimist who loves to try new things and explore. Seizing every opportunity to broaden her horizons, Chloe never feels tired of smiling. Emily Li Work hard and play even harder is Emily’s motto. Studying in Year 2 of BBA in Accounting, she is as passionate about learning professional knowledge as curious about latest happenings in the world. Nicholas Li Nicholas majors in Marketing and naturally enjoys interacting with people from all walks of lives. He likes music as much as new challenges that keep him on the beat. He believes that doing what he loves would make him second to none.
Business Bridge is published by School of Business of Hong Kong Baptist University. All rights reserved. For subscription or reproduction of any parts, articles and/or photographs in this publication, please contact the School at 3411 5558. To change your personal information, please e-mail to bus@hkbu.edu.hk or fax to 3411 5588. The information provided will be restricted for permitted use as defined by the University.
Contents Issue No. 35
Feb 2017
2 - 6 | Features Renowned economist Professor Justin Lin Yi-fu shares his world view on economic revival Generous donation from Mr. Shih Wing-ching to Young Entrepreneurs’ Club HKBU confers School of Business Honorary Professorship on Mr. James Tsien
7 - 9 | Research Excellence Internationalisation of the Renminbi as an investing and a funding currency: analytics and prospects Li Ka Shing Prize winning research: Understanding the impacts of product anthropomorphism on consumer information processing and consumer-brand relationship Product market competition and analyst forecasting activity: international evidence
10 -12 | Global Engagement The 6th World Business Ethics Forum School co-organises International Festival for the first time School partners with Grenoble École de Management to launch new master’s programme in entrepreneurship The 11th IIBD International Case Competition
13 -17 | School News 18 -20 | Alumni Corner Alibaba executive speaks about entrepreneurship at the School’s alumni happyhour gathering
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Features Renowned economist Professor Justin Lin Yi-fu shares his world view on economic revival School of Business invited Professor Justin Lin Yi-fu, Professor and Honorary Dean of the National School of Development and Director of Center for New Structural Economics at Peking University, to speak to 250 participants during a lecture delivered on 8 November. The lecture was organised under the Shun Hing Distinguished Lecture Series, sponsored by Shun Hing Education and Charity Fund, to celebrate the University’s 60th Anniversary. At the lecture, Professor Lin discussed “how to revive trade and economic growth in the world”, with reference to the trade growth rates of different countries from 2010 to 2015. Professor Lin had observed that, as the world’s second largest economy, China was not alone in its deceleration of growth. Major developing or developed countries all suffered from the same problem. When shedding light on the ways to growth, the former Senior Vice President and Chief Economist of the World Bank pointed out that, given the difficulties of carrying out structural reforms and the lack of investment opportunities in developed countries, only by supporting infrastructural investments in developing countries can the world see light at the end of the tunnel.
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Professor Justin Lin shares his invaluable insights
Not dismissing the possibility of economic recovery in developed countries, Professor Lin affirmed China’s positive contribution to global trade growth. In 2015, China took up almost 15% of global gross domestic product. The investments in developing countries can surely create export opportunities for developed countries. It will help mitigate the unemployment problem and alleviate the national debts in the latter. In his welcoming speech, Professor Ed Snape, Dean of School of Business, expressed that he was delighted with the intriguing topic of the lecture. Against the backdrop of economic uncertainties over the past decade, which included housing bubbles, bursting stock markets and stagnation in some countries, the lecture was arranged at the right time.
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When introducing Professor Lin, Dr. Cheng Yuk-shing, Head and Associate Professor of the Department of Economics, commended Professor Lin for the breath and diversity of his research. His series of research papers on agricultural reform have made a great impact on the study of economics. Professor Lin’s scholarly work has not only improved background knowledge about China, but also greatly enhanced our understanding of economic institutions in the course of development. Furthermore, Professor Lin has made important contributions in nurturing young scholars through his research centres. The Q&A session of the lecture was equally intriguing. Questions raised touched on when should the Renminbi be fully convertible, and the role and rules of the Asian Infrastructure Investment Bank in facilitating investments in developing countries. r
Dr. Cheng Yuk-shing (right) is the host of the lecture
Prof. Justin Lin receives the 60th anniversary history book from Prof. Roland Chin, President and Vice-Chancellor of HKBU (right) and Prof. Ed Snape, Dean of School of Business (left).
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Generous donation from Mr. Shih Wing-ching to Young Entrepreneurs’ Club
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(From left) Mr. Jimmy Tao, Miss Chloe Suen, Mr. Samuel Lam, Mr. Aaron Lee, Professor Roland Chin (President and Vice-Chancellor of HKBU), Mr. Shih Wing-ching, Mr. Timothy Yu, Mr. Stan Tang, Mr. William Shum, Mr. Tommy Chan and Mr. Robert Chan.
A ceremony was hosted on 1 December to celebrate the establishment of the Young Entrepreneurs’ Club (“YEC”), during which a HK$1 million donation from Mr. Shih Wing-ching, founding Chairman of the Centaline Group and Honorary Professor of HKBU School of Business, was made to support entrepreneurial education and initiatives among HKBU students. Mr. Shih inspired the audience with his speech on entrepreneurship and selfcommitment. “I want to emphasise to you that there is actually an urgency to encourage as much entrepreneurial activity as possible, as we need more creative solutions to the complex challenges facing us under the global economy,” said Mr. Shih. “Being an entrepreneur is about knowing your aspirations and talents to make an impact – and then to act on it.” Professor Ed Snape, Dean of School of Business, remarked that “the YEC will bring together young entrepreneurs and our students for knowledge sharing and new business plans.”
Bright minds as founding members As a partnership initiative between School of Business and Knowledge Transfer Office, the YEC aims to inspire the spirit of entrepreneurship among HKBU students through knowledge transfer, community service and a platform for facilitating entrepreneurial action. The inaugural members of the YEC are all high achievers with a knack for strategic 4
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thinking, many of whom are outstanding young entrepreneurs in Asia – a testament to the exceptionally bright minds that founded the YEC. As self-driven millennials, they make it their goal to tackle complex business problems with creative solutions.
A fast-tracker among fast-trackers Mr. Samuel Lam, one of the YEC’s founding members, graduated from the School in 2005. He co-founded X Social Group in 2013. The company is an O2O social commerce aggregator that facilitates suppliers worldwide to deliver products to the mainland, and has expanded to Shenzhen, Shanghai and Beijing within three years. Starting his career in digital marketing,
Samuel founded his company with one goal in mind – to be a leader. When selecting clientele, Samuel focused on international brands and multinational corporations only. Within four years, Samuel and his dedicated team scooped major regional advertising awards in a spate. Being a pioneer in the industry did not change his humble way of life – Samuel remains hungry to seek guidance from others, some of whom have eventually joined him to grow the team together. To survive in the fast-paced social commerce industry, Samuel knew that he would have to deliver groundbreaking solutions to his clients – and his HRM training in HKBU has helped him to build his team and partner base.
Mr. Samuel Lam (seated, in blue) Chairman of X Social Group of companies. hk.linkedin.com/in/samuelatwork www.xsocialgroup.com Achievements: Kam Fan Award 2016 - Best Use of Social Media Marketing Magazine ranked Top Five Fastest Growing Agencies in APAC in 2016 Campaign Asia Pacific Magazine 2014 - 40 hottest strategic business players aged under 40 in the APAC region
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Today, Samuel continues to maintain strong ties with his past teachers and mentors. The YEC has given him the opportunity to mentor other members in both soft and hard skills, whilst nurturing them with commercial nutrition for a strong business mindset.
The unyielding disruptor Another founding member, Aaron Lee, is the perfect embodiment of a “disruptor.” He ventured out at the age of 17, but it was his second venture, the uBuyiBuy groupbuying discount website and its legendary acquisition in 2010 by Groupon of the U.S., that truly shook up the entire industry landscape. Aaron is no doubt foresighted with discerning eyes. Growing up in the U.S., Aaron has a fire in him that drives him to defeat giants. He fears not of market leaders, but rather adapts to empower other entrepreneurs. Aaron describes himself as a “builder” that repairs failing business models – he has rewritten the business formula of four startups in only four years. Aaron’s latest attempt in Dash Serviced Suites is gearing towards building a new business model that allocates over 100 serviced suites located at major hotspots in Hong Kong. Having majored in Entrepreneurship and Brand Management at University of Southern California, Aaron owes his early success not only to his college training, but also to his unyielding perseverance in generating sales leads at the startup stage. After almost 20 years of treasure hunting, Aaron now aspires to both give and take. Witnessing the confused and disoriented youth in Hong Kong, Aaron wishes to be a role model for them. He joined YEC with an aim to put the youngsters back on the right track, motivated by the memory of how he himself was once coached by his mentors.
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Like-minded attracts like-minded Aaron became the mentor of Mr. Timothy Yu, Founder and CEO of Snapask in 2015, when both of them were invited to be mentors in a hackathon. It was then Aaron found that Timothy had nearly the same mentality as himself five years ago. Aaron has since advised Timothy on fundraising, business monetisation and product development. Their story is one about passion and compassion on their journey to become accomplished entrepreneurs.
It begins with a question Not many people across the globe are under more stress than an average Asian high school student. When Timothy was at that age, he questioned if anything could be done to reduce the pressure of struggling students, and make learning a more pleasurable experience. During his second year of undergraduate studies in the University of Hong Kong, Timothy began the quest for personalising education. Through trial and error, Snapask was established in 2015. By harnessing the accessibility and flexibility of technology, Snapask has reinvented educational support to cater for the individual needs of students. Users can snap a picture of any homework problem and receive instant assistance from the right expertise. In 18 months, Snapask has expanded from Hong Kong to Singapore and Taiwan. Its 5,000 tutors are now serving over 150,000 students across geographical boundaries. Timothy takes part in the YEC with a fervour for encouraging university students to start a business as early as possible. He believes youngsters have nothing to lose and are full of energy. Before starting up, however, he would advise students to hear more from YEC members about how to run a business and build a team.
Entrepreneurship Concentration HKBU School of Business is offering its BBA students the first-of-its-kind Entrepreneurship Concentration in Hong Kong for those interested in the area of startup ventures or being an innovative executive in large and established corporations.
Distinctive Features • Mentoring / coaching from experienced entrepreneurs • Networking with leading entrepreneurs • Exchange opportunities with top entrepreneurship programmes in universities overseas • Internship opportunities in startups or companies with seasoned entrepreneurs • Sponsorship for business competitions • Study field trips The School has set up an Entrepreneurship and Innovation Centre to organise seminars and related activities to support the School’s entrepreneurial education.
For enrollment requirements, visit: http://bba.hkbu. edu.hk
Mr. Aaron Lee Founder and MD of Dash Serviced Suites hk.linkedin.com/in/aaronlee088 http://www.dashsuites.com
Mr. Timothy Yu Founder and CEO of Snapask hk.linkedin.com/in/timothyyuyh https://snapask.co
Achievements: Forbes Asia 2016 “30 Under 30 Entrepreneurs,” amid the 25 in Hong Kong out of 300 in Asia Hong Kong Tatler’s inaugural list of 100 Most Influential Young Talents
Achievements: Forbes Asia 2016 “30 Under 30 Entrepreneurs,” amid the 25 in Hong Kong out of 300 in Asia Hong Kong Tatler’s inaugural list of 100 Most Influential Young Talents
To reach the Secretariat Office of YEC, please contact: Ms Becky Poon, Knowledge Transfer Officer, Knowledge Transfer Office Tel: +852 3411 8075 or Email: becky_poon@hkbu.edu.hk
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HKBU confers School of Business Honorary Professorship on Mr. James Tsien Brief Introduction of Mr. James Tsien
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(From right) Prof. Roland Chin, President and Vice-Chancellor of HKBU confers an Honorary Professorship on Mr. James Tsien (middle), together with Prof. Ed Snape, Dean of School of Business.
School of Business of Hong Kong Baptist University conferred on Mr. James Tsien an Honorary Professorship on 6 October. In his welcome remarks, Professor Roland Chin, President and Vice-Chancellor of HKBU said that “business schools worldwide are facing a highly competitive environment. To scale new heights, maintaining a good “ecosystem” is essential for HKBU to recruit the best students. Having the support of well-connected industry veterans, like newly conferred Professor Tsien, could surely help structure this ecosystem.” After the conferment, Mr. Tsien shared with attendants how he gauged Hong Kong’s competitiveness. Having a profound knowledge in the logistics industry, he cited the case of the local container ports to illustrate key factors conducive to Hong Kong’s infrastructural development. As one of our economic pillars, container trade is facing the same problems now that Hong Kong is facing: land shortage and rising labour costs. Mr. Tsien reviewed key milestones in the history of the local container ports. Despite the fact that the industry has taken off from the 1960s onwards, capitalising on the low tariff and low tax regime, the upward trend of its throughput level could not be sustained after 2004. We are under tremendous pressure exerted by competitors in the region, like Singapore and other mainland cities, including Shanghai, Shenzhen, Foshan and Ningbo, who are all fast learners. Mr. Tsien pointed out that to stay competitive in the region and maintain our global ranking, our container trade really needs more land to facilitate transshipment and local cargo handling. He suggested that the Government can consider giving incentives, in the form of land subsidies and tax credits, to container port operators. To propel the growth of related industries, the Government can also sponsor research and development in the universities. Professor Ed Snape, Dean of School of Business, introduced Mr. Tsien and thanked him for his deep and enduring commitment to the School, saying that he had fully exemplified whole-person education. Professor Snape commended Mr. Tsien for his global vision, setting an outstanding model for our recent graduates.
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Mr. James Tsien is currently an Independent NonExecutive Director of Bank of Shanghai (Hong Kong) Limited. Formerly, he was Senior Advisor of Hutchison Port Holdings Limited (HPH) from 2014 to 2015, and was the Group Executive Director of HPH and the Managing Director of Hutchison Ports China Limited (HPCL) from 1994 to 2013. Mr. Tsien has over 20 years experience in the operations of container ports, air cargo terminals and shipyards. During his tenure as a top line executive at HPH, he served concurrently as HPH’s Chief Financial Officer in charge of a full spectrum of corporate finance functions. He was appointed to the boards of HPH in 1996 and over 280 HPH group companies located in 35 countries. His role as the Chief Executive of HPCL included 12 container ports and 16 operating companies, two of which he served as Chairman of the board. He also served as a Director of Hong Kong Air Cargo Terminals Limited (Hactl) from 1996 to 2013. He joined Hongkong International Terminals Limited (HIT) as General Manager in Finance in 1994.
Research Excellence Internationalisation of the Renminbi as an investing and a funding currency: analytics and prospects He Dong, Paul Luk Sheung-kan, Zhang Wen-lang, Pacific Economic Review, 21:3, 295–323 (2016) Federal Reserve Board Chair Yellen’s comments in December 2016 set forth the notion of faster interest rate hikes in the U.S. this year. As the world’s most commonly used currency in international transactions, the dollar climbed to a 14-year high the month before. Yet, U.S. President Donald Trump’s future trade policy increases the level of uncertainty of exchange rates. The world’s focus is also on the renminbi’s Long March to internationalisation. China’s economic growth in the past few decades has led to a rise in the acceptance of the renminbi worldwide. Is the RMB set to become more popular for borrowing or as a means of investment? In a paper entitled “The internationalisation of the renminbi as an investment and a funding currency: analytics and prospects” Dr. He Dong, Dr. Paul Luk Sheungkan and Dr. Zhang Wen-lang develop a three-currency model and perform an in-depth analysis across 91 economies, to explore the determinants of the demand for assets and liabilities denominated in an international currency. The research suggests that interest rate differentials are not the only factor, and that the correlation between GDP growth of foreign economies and the bilateral exchange rates does matter. Chinese interest rates, generally higher than those in advanced economies, make the currency attractive for investments. On the other hand, the use of the renminbi as a funding currency by non-mainland residents appears to be limited. For instance, in Hong Kong’s banking system, at the end of 2013, RMBdenominated loans and advances booked by banks amounted to CNY 116 billion, representing only 6% of total bank assets. However, as Chinese interest rates remain lower than those of emerging economies such as Brazil, India and Russia, there is potential demand for funding denominated in RMB.
Click on this for full citation http://onlinelibrary.wiley. com/doi/10.1111/14680106.12120/full
The authors further propose that while the dollar, the Euro and the Yen are positively correlated with global economic growth, the RMB exhibits a small negative correlation. This means that the RMB depreciates in bad times, and an international investor who uses the RMB as a funding currency can repay less in her home currency. This should entice investors to consider the RMB as a funding hedge against domestic output fluctuations. Finally, the RMB’s high correlation with the US dollar inhibits its international appeal. If global investors simply treat the dollar as a substitute to RMB, the further internationalisation of the currency will depend on the decoupling of the two countries’ business cycles. Overall, the research confirms that the RMB has the potential to become a major international currency, providing an investing option for investors from high-income countries, and a funding alternative to emerging market borrowers. As the largest offshore renminbi market in the world, Hong Kong is well poised to support this process to further promote renminbi internationalisation. Business Bridge Issue No.35 Feb 2017
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Understanding the impacts of product anthropomorphism on consumer information processing and consumer-brand relationship Rocky Chen Peng Li Ka Shing Prize 2014-15 winning research, forthcoming in Journal of Consumer Research and Journal of Consumer Psychology Ignite your social warmth Parents don’t need to be told that objects can trigger powerful passion: a look at a child’s bedroom is enough to understand the emotional appeal of cars like Lightning McQueen. But, can the same be said of adults? In a thesis entitled “Understanding the impact of product anthropomorphism on consumer information processing and consumer-brand relationship”, Dr. Rocky Chen Peng demonstrates what happens when marketers rely on anthropomorphism, broadly defined as giving human traits to non-human agents, to influence our thinking and inform our action. Not limiting themselves to physical features, marketers confer unique human abilities to products, imbuing them with attributes like consciousness, intentions and emotions. Through a series of experiments described in two essays, Dr. Chen highlights the consequences of using anthropomorphism in marketing communications from two perspectives: cognitive and motivational. First, Dr. Chen demonstrates that anthropomorphism increases the importance of appearance in product judgment. This is because consumers often use visual appearance to judge other persons and they apply the same way to the product judgment once the products are humanised. When products are imbued with humanised characteristics, consumers consistently exhibit a greater interest in products with superior physical attributes, spend more time and money searching for information about the products’ appearance, and tend to choose options that are superior in appearance. Anthropomorphism enhances the importance of physical attributes in consumers’ judgment and decision-making process. Next, Dr. Chen reveals that individuals’ emphasis on physical attributes when assessing someone also influences their judgment of anthropomorphised products. Consumers who attach greater importance to physical appearance in perception are more likely to rely on the products’ physical attributes in judging anthropomorphised products. While it does not mean that appearance is all that matters, even anthropomorphising a box of cereal has shown to lead to an increased choice of option with superior packaging over the other option with superior function like nutrition. Marketers have worked hard to develop a specific personality for brands. To cater for the needs of children or kidults, the M&M chocolate guys are designed to be cheerful. Clearly, marketers take it for granted that anthropomorphism works. Yet, few have studied how consumers truly react when faced with anthropomorphised options. Dr. Chen answers this question by looking at the interaction between social exclusion and anthropomorphism, as well as the development of the consumer-brand relationship. By testing the effects on anthropomorphised items such as chairs, clocks and candies, he demonstrates that consumers who have experienced social exclusion tend to prefer anthropomorphised products. He further concludes that these consumers are in higher need for social connection, and therefore they are driven by the perception that they can create a special rapport with anthropomorphised products, an effect further enhanced when a product exhibits a “warm” social personality. Therefore, he proposes that brands can specifically target consumers facing social exclusion, such as new immigrants, by imbuing their products with qualities addressing the psychological needs of the selected group of customers. 8
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Research Excellence
Product market competition and analyst forecasting activity: international evidence Haw In-mu, Hu Bing-bing, Jay Lee Jung-hun, Journal of Banking and Finance, 56, 48-60 (July 2015)
Market concentration affects stock analyst forecasts’ accuracy Have you ever wondered why investors who are keen to invest in stocks like Apple or Exxon can rely on a large number of quality forecasts from financial analysts, while those looking for advice on certain other large companies must do their own research? In a recent study, entitled “Product market competition and analyst forecasting activity: international evidence”, academics Haw In-mu, Hu Bing-bing and Jay Lee Jung-hun use a broad sample of firms from 37 countries over the 1990-2008 period to investigate how product market competition affects the extent of analyst following and the properties of analyst forecasts. They find that analysts tend to follow firms operating in concentrated industries and with stronger pricing power. These analysts also produce better forecasts in the process and this trend is found to be more pronounced in countries with less effective competition laws and higher entry costs. To understand this phenomenon, the authors use the Herfindahl-Hirschman Index as proxies for concentration and adjusted industry margins respectively. They also account for competition laws and barriers to entry at the country level. Industry leaders use their dominant positions to protect margins and manage earnings volatility, while also boosting valuation, trading volume, and ultimately, investors’ interests. This combination of investors’ interests and predictable earnings motivates analysts to focus on these firms, with the expectation to help generate fees and commissions for their institutions. A multivariate regression model is also adopted to establish the relationship between industry concentration and pricing power with analyst forecasts, showing a correlation with analyst following, accuracy and dispersion. Moreover, the authors demonstrate that regulatory regimes favouring the protection of industry players over the promotion of competition are instrumental in reducing information uncertainty. This helps firms to maintain their dominant positions while encouraging analyst coverage and making it easier for them to generate accurate forecasts.
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Global Engagement HKBU School of Business hosts the 6th World Business Ethics Forum
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(From left) Prof. Ed Snape, Dean of School of Business, Dr. Kee Chi-hing, Prof. Zabihollah Rezaee, Prof. Alex Nicholls, Prof. Rick Wong, Dr. K. K. Tse and Prof. Allan Chan.
School of Business hosted the 6th World Business Ethics Forum (“WBEF”) from 12 to 13 December in Hong Kong. This year’s theme, “Making a Difference – Business Sustainability and Social Impact”, engaged scholars and practitioners across the globe to share insights of doing business ethically and sustainably. Prof. Rick Wong, Vice-President (Research and Development) of HKBU welcomed scholars and guests from around the world in his remarks. “The purpose of the WBEF is to inspire and expand good practices and new development of sustainable business among multi-stakeholders, cohering with the School of Business’ long-time root in the value of business ethics and integrity. It is especially significant for us to have this signature event this year when the University is celebrating its 60th anniversary.” Prof. Wong also thanked five keynote and plenary speakers from the overseas and local community, including Prof. Alex Nicholls (University of Oxford); Prof. Zabihollah Rezaee (University of Memphis); Dr. Kee Chi-hing, JP (Chair of Fullness Social Enterprises Society of Hong Kong, and Adjunct Associate Professor of HKBU School of Business); Prof. Simon Ho (President of Hang Seng Management College); Dr. K.K. Tse 10
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(Founding Chair of Education for Good CIC Ltd. and Honorary Professor of HKBU School of Business); and representatives from the Sheffield University Management School and the Hong Kong Professional and Educational Services for their sharing in this two-day Forum. The 6 th WBEF attracted 100 delegates from 13 countries. Fifty academic papers were presented, with four Best Paper Awards and one Best Student Paper Award being given to recognise outstanding contributions. The WBEF was co-founded by the two business schools of HKBU and University of Macau in 2006. Chaired by Prof. Allan Chan, Associate Dean of HKBU School of Business and Editor-in-Chief, Asian Journal of Business Ethics, the 2016 WBEF was sponsored and supported by Hong Kong Professional and Educational Services Limited, as well as various units of HKBU, including Hung Hin Shiu Charitable Foundation of Institute of Creativity, Centre for Applied Ethics and Strategic Development Fund. For details of the forum, please visit http://www.hkbu.edu.hk/~wbef
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Global Engagement
School of Business co-organises International Festival for the first time For the first time, School of Business of Hong Kong Baptist University joined hands with the University’s International Office, Language Centre and Office of Student Affairs to host the 12th International Festival on campus. The School contributed several creative events to the festival. One of the well-received events was the seminar, “Survive in North Korea: why going abroad is important and relevant” conducted on 26 October. The guest speaker, Mr. Rubio Chan, Director and Co-Founder of Eastern Vision, founded the travel agent three years ago to redefine the meaning of travelling abroad by encouraging students to pursue roads less travelled, rather than traditional routes. Over 30 students took part. The workshop “Survival Abroad 1001” following Rubio’s seminar attracted 20 participants. Miss Amy Zdon, a student of MSc in Corporate Governance and Directorship, guided the students to decide how to react to desperate situations travelers encounter abroad frequently.
exchange is transformational, and employers expect to see it on your CV”. The School of Business currently has 188 exchange partners in 34 countries worldwide. Over half of its undergraduate students take part in exchange programmes. Another activity attracting over 100 students to take part was “Fun Game: around the World in 10 seconds”. In the end, Miss Ng Ka Yan, BBA Year 4 student in HRM won a scholarship for a summer exchange programme, and Mr. Yu Xin Hao, BBA Year 4 student in Accounting won the the luggage case prize. Other activities in the festival included the Study Abroad Photo Contest. Twenty-five students competed in the Contest with 59 entries. BBA Year 4 student, Mr. Siu Man Ho won the Championship. To view all winning photos, visit http://bus.hkbu.edu.hk/eng/bus/ international-network/sapc2016/2016_ Photo_Contest_Winners.jsp
Speaking at the seminar, Professor Gerard Prendergast, Associate Dean of the School of Business, encouraged students to cherish every opportunity to join exchange programmes. He stressed, “Going on
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Mr. Rubio Chan elaborates the in-depth travel concept to HKBU students
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Miss Amy Zdon (right) is full of passion in helping students to overcome cultural hurdles when going abroad
Students are all excited when playing the game booth, but only Mr. Yu Xin Hao is lucky enough to take away the luggage case. Business Bridge Issue No.35 Feb 2017
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School of Business partners with Grenoble École de Management to launch new master’s programme in entrepreneurship School of Business and Grenoble École de Management have signed a Memorandum of Understanding (“MOU”) to launch a new MSc programme in Entrepreneurship and Global Marketing. Grenoble École de Management is a leading business school in France, ranked 17th by the Financial Times in 2016.
positioned to train the next generation of business leaders to conduct business with creativity and integrity in an international setting,” said Professor Ed Snape, Dean of School of Business. For more details on the programme, please contact Department of Marketing, School of Business at mscegm@hkbu.edu.hk or on +852-3411-7713.
The 15-month full-time master’s degree programme meets the mounting demand for education to shape future business leaders adept at mapping key resources and creating solutions to intricate issues faced by businesses worldwide. The programme will admit its first cohort of students in 2017–2018. The collaboration between School of Business and Grenoble École de Management is tailored for young executives who aspire to gear up for intercultural business challenges. Students will spend their first semester in France and the second semester in Hong Kong. As part of the core entrepreneurial training, students will be involved in business startup projects funded by angel investors. r
“By combining the strengths of two triple-accredited business schools across Asia and Europe, this joint programme will be uniquely
(From right) Prof. Ed Snape, Dean of School of Business, Mr. JeanFrançois Fiorina, Deputy Director of Grenoble École de Management and Dr. Henry Fock, Head & Associate Professor, Department of Marketing, School of Business.
BBA student named Best Presenter in the 11th IIBD International Case Competition Emmy Zhong, a BBA (Accounting) final year student from School of Business was named Best Presenter at the 2016 Wing Lung Bank International Institute for Business Development (“IIBD”) International Case Competition held on 18 November in the Netherlands. The winning and first runner-up teams were Ateneo de Manila University and the Chinese University of Hong Kong respectively. Jointly organised by Windesheim University of Applied Sciences in Zwolle, Netherlands and Hong Kong Baptist University, the theme of this year was “Creating value through internationalisation”. The competition challenged students to analyse the market access strategy for the African market of Taiwan’s Hon Chuan Enterprise. “The world needs global thinkers who can address global challenges in an ethical and sustainable manner. The ability to solve real-life business problems, build cultural sensitivity and empathy, and excel under pressure are all key learning objectives of this annual competition,” said Professor Gerard Prendergast, Associate Dean (Internationalisation and External Relations) of School of Business. 12
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Emmy Zhong, BBA final year student named Best Presenter of the competition.
Spanning several rounds between June and November 2016, the 11 th IIBD Case Competition attracted 18 teams from nine countries including Indonesia, New Zealand, Thailand, the Philippines, the Netherlands, UK and USA. This year was the first time that the event has been held outside of Asia.
School News BBA student wins CY Tung Scholarship to sail the Semester at Sea voyage Jason Choi (BBA, Finance, Year 4) was awarded the CY Tung Scholarship and will join students from around the globe to board the “floating campus” of Semester at Sea (SAS). The 105-day voyage, starting on 5 January 2017 in California, USA, will take awarded students to Asia and Africa before anchoring in Germany. They will visit 12 cities in 11 countries along the way. As the only awardee from Hong Kong, Jason believes that his exchange experience in Germany had a significant impact on his life perspective and paved the way for him to get the honor this time. “At School of Business, we are always encouraged to see the world and gain new perspectives. Going on exchange made me become more independent and willing to take risk in trying new things. I have also learnt a lot from new friends from different cultures and backgrounds, and been inspired to be more openminded and set wider goals for myself upon graduation,” he said. Founded in 1963, SAS is the world’s premier global comparative education programme open to undergraduate students of all majors from around the world.
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Jason “selfied” with new friends during his exchange in Germany
Assistant Professor awarded Li Ka Shing Prize Dr. Rocky Chen Peng, Assistant Professor in the Department of Marketing, has been awarded the Li Ka Shing Prize for the year 2014-15. Dr. Chen won the Prize out of 511 doctoral graduates of The University of Hong Kong (“HKU”) in the year 2014-15. Dr. Chen joined School of Business in September 2015. He teaches consumer behavior, which is the key research area of interest to this young scholar. Since the establishment of Li Ka Shing Prizes in 1990, there have been only four awardees in business. Among them, another awardee (Dr. Kimmy Chan Wa, Professor) also teaches in HKBU’s Department of Marketing now. The Award is on the basis of academic excellence, and Li Ka Shing Prizes are categorized under two broad groupings: Group A for PhD graduates in the arts and social sciences stream and Group B for those in the science stream. The Prize Dr. Chen has been awarded belongs to Group A. Rocky’s award-winning dissertation, entitled “Understanding the impacts of product anthropomorphism on consumer information processing and consumer-brand relationship”, consists of two independent essays. The two essays will be published in the Journal of Consumer Research and Journal of Consumer Psychology, which are top-tier journals in consumer research.
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Dr. Rocky Chen Peng (right) at the award presentation ceremony
To have an overview of the research, please refer to p.8 of this newsletter.
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School News
Business Bridge
School of Business supports forum on corporate governance for directors across Greater China
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Dr. Raymond Chan (sixth from right) and Mr. Charles Li Xiao-jia (tenth from left), Chief Executive of Hong Kong Exchanges and Clearing Limited join hands with key members of HKiNEDA to launch the Forum.
School of Business supported the 1st Greater China Forum on Corporate Governance as part of the concerted efforts to promote best practices of governance and sustainable development. Hosted by The Hong Kong Independent NonExecutive Director Association (“HKiNEDA”), the forum brought together over 200 directors from Mainland China, Taiwan and Hong Kong for in-depth dialogue.
the face of rigorous challenges of the globalised economy and new regulatory standards, companies must strive to improve their corporate performance in key areas including governance culture and structure, accounting and auditing standards on top of financial performance to stay competitive in the market.”
Dr. Raymond Chan, Founding Vice President of HKiNEDA, and Head of Department of Accountancy and Law of Hong Kong Baptist University School of Business, stressed the importance of raising the bar of corporate culture and compliance. “In
School of Business seeks to inspire good business practice through quality business education and research on corporate sustainability issues including business ethics, corporate social responsibility and corporate governance. The School offers postgraduate programmes in relevant areas for executive development.
HR Congress 2016 explores the HR industry’s digital future
BCom (Hons) HRM granted international recognition
Co-organised by HKBU’s Centre for Human Resources Strategy and Development (“CHRSD”) and CT goodjobs, HR Congress 2016 was held on 12 October. Themed on “Digital HR: Measuring, Engaging and Developing Talents in the New Era”, it analysed current digital age HR trends and strategies. The discussion session on ”Data is King!” was an event highlight led by Professor Randy Chiu, Director of CHRSD. He remarked that digitalisation will play an important role and the latest telecommunications development could bring radical changes to talent management.
The BCom (Hons) in HRM Programme was recently granted recognition by the Australian Human Resources Institute (“AHRI”), Australia’s national association for HR professionals and managers, as a relevant academic qualification for membership. Students and graduates from the programme, having fulfilled the AHRI membership academic requirements, are granted membership according to their individual working experiences.
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Business Bridge
School News
How Dean of School of Business envisages future business schools On 13 September, the Institute of Creativity hosted the inaugural lecture, “Remaking business schools: what should we be doing and who should we be doing it with?” Professor Ed Snape, Dean of the School of Business and Chair Professor in the Department of Management, shared his views on global trends in business education with 200 academics and students. Outlining AACSB’s future vision, Professor Snape suggested that business schools need to become hubs for creativity and innovation. He stated that business schools may be expected to become increasingly diverse and move towards closer, more cooperative relationships with stakeholders – working not only with business organisations, but also with government and the non-profit sector.
Exchange students win first runner-up in charity sedan chair race A team of eight exchange students won first runner-up in “Diamond Sedan Competition 2016” hosted by Diamond Cab, supporting social integration and increasing awareness for Hong Kong’s physically disadvantaged people. Inspired by a guest lecture of the Social Entrepreneurship Course, Joshua Claassens met the fundraising goal with his team and said that “through this course I have been exposed to important concepts, such as business ethics and citizenship, which helps me understand how to shape my business in the future.”
Leading expert discusses B Corp Movement On 22 September, Mr. Ryan Honeyman, CEO of Honeyman Sustainability Consulting, shared his views on the Benefit Corporations Movement with around 50 students in the seminar, “Global B Corp Movement and what it means for business in Hong Kong and China.”
Marketing scholar awarded at BAM Annual Conference Dr. Wu Wei-ping, Associate Professor in Marketing, was awarded the Best Full Paper Award at the international conference, “Thriving in Turbulent Times,” of the British Academy of Management. Dr. Wu’s paper analysed inter-organisational collaborations in partnerships, alliances, and networks. The conference was hosted by the U.K.’s Newcastle University from 6 to 8 S e p t e m b e r, attracting researchers from over 50 countries and 800 delegates.
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School News
CEO and Co-Founder of 9GAG speaks to students about entrepreneurship Aimed at “making the world happier,” Ray Chan, CEO and Co-Founder of 9GAG, an online platform that attracts 400 million visitors and over 70 million social media followers worldwide, shared his road to success in a seminar on 1 November.
Economics student wins award in FinTech event The Department of Economics partnered with InvestHK in mid-November for the ICE PITCH@FinTech Startups during Hong Kong’s first Fintech Week. Miss Boudica Wang Liu-yi, an undergraduate student in China Studies, won the “Most Popular by Audience Award.” Her presentation on HeyCoins, a company offering innovative coin solutions, impressed the audience. Organised by Incu-Lab, the pitching hackathon event aimed to promote the growth of FinTech startups.
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Business Bridge
MoneyHero Founder talks on startup success Mr. Alister Musgrave, Founder and Managing Director of Hong Kong-based startup, MoneyHero, talked about his entrepreneurial success at HKBU’s Entrepreneurship Seminar Series, attracting more than 150 attendees. Serving over 20 million global users daily, MoneyHero is a pioneering online financial comparison portal that helps consumers make financial decisions and save costs. Facing the highly digitalised and information-overloaded environment, Alister stated that MoneyHero’s two key success factors are empowering customers with market transparency and creating positive online to offline customer transitions.
Hong Kong-based Klook shares startup success story Mr. Eric Fah Gnock, President and Co-Founder of Klook, a travel startup founded two years ago by three veteran travelers - Ethan Lin, Bernie Xiong, and Eric, owed their success to changing directions and being able to adapt quickly. Sharing his experiences, Eric stated, “once you have started your business, you have to be able to adapt quickly and change the business model into something that really has a bigger potential.” Klook now serves over 10,000 travelers daily worldwide.
Business Bridge
School News
Congratulations to graduating class of 2016 School of Business held its 57 Commencement Ceremony on 14 November, bidding farewell to over 1,300 graduating undergraduate and postgraduate students with a ceremony on Shaw Campus. th
Elaine Au Yeung, a first-class honours BBA accounting graduate, was excited for the next chapter in her life. “Having just started my first week with an accountancy firm reminds me of the days when I first started as an intern with a CPA firm arranged by the School of Business, which has prepared me to set clear career goals and quickly settle into my current job. I am happy to be back on campus today for our shared successes with my family and friends, classmates and teachers.”
Marketing students promote Angela Hui’s new album Thirteen marketing students organised a press conference on 11 October to promote the album release of the fresh graduate, Angela Hui – marking the successful completion of their internship programme with Emperor Entertainment Group (“EEG”). The pilot programme was a partnership between EEG, Emperor Entertainment Academy for Performing Arts, the Department of Marketing and HKBU’s Alumni Affairs Office.
Amandine Michalski, a graduate of MSc in Global Marketing Management and holder of an Academic Scholarship, enjoyed the vibrant energy and diversities of Hong Kong as an international city. “Having spent six years living in Taiwan before I decided to come to Hong Kong for my further studies, I see Hong Kong as the best place which can bring everything together, the East meets West cultures, gateway to the China market, and city landscape with easy access to breathtaking scenery.” In his remarks to the graduates, Professor Ed Snape, Dean of the School of Business, talked about personal integrity and professionalism in their careers and life after graduation. He also encouraged them to fully invest in their passions that would define their true worth.
School of Business website receives WebAward 2016
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Elaine Au Yeung (third from right) awarded with first-class honours BBA degree
The official website of the School, upgraded in January 2016, was awarded the “Standard of Excellence” in the Education category of WebAward 2016, in recognition of its outstanding achievement in design, innovation, content, technology, interactivity, copywriting and ease of use.
Amandine Michalski (second from right) shares happy moments with Dr. Noel Siu (third from right) and classmates
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Alumni Corner Alibaba executive speaks about entrepreneurship at School of Business Alumni Happy-Hour Gathering
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Mr. Teddy Lui (left) shares entrepreneurial advice, on which President and Vice-Chancellor, Professor Roland Chin (right) concentrates.
Prof. Snape echoes Prof. Chin that alumni reflect the university
School of Business Alumni Happy-Hour Gathering, which was jointly organised by the HKBU School of Business, School of Business Alumni Association (“SBAA”), and HKBU Chapter of Beta Gamma Sigma, was held on 27 October at the Azure Restaurant Slash Bar in Lan Kwai Fong. The gathering, which was attended by nearly 160 alumni and current students from HKBU, also featured a sharing session by Mr. Teddy Lui, Operations Director of the Alibaba Entrepreneurs Fund. Prior to Mr. Teddy Lui’s sharing session, Elaine Lau, a current MScAEcon student, introduced Professor Roland Chin, President and Vice-Chancellor of HKBU, Professor Ed Snape, Dean of the HKBU School of Business, and Mr. Bernard Wu for welcoming remarks. “Alumni reflect the university,” said Professor Roland Chin.
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“We are counting on you to define who we are.” Reflecting similar sentiments, Professor Ed Snape also stated that “it’s great to see co-working between the School and its alumni. We are all in this together and we should work together.” “Tonight’s gathering is meant to be an opportunity for alumni to rekindle connections and for students to mingle with everyone here,” said Mr. Bernard Wu, Chairman of the SBAA. “Students may not know of many good opportunities to meet alumni, so we are hoping that the alumni here tonight will be able to transfer their knowledge to students and help them prepare for the future.” The keyword of the evening’s gathering, as Mr. Bernard Wu said, was “reconnect.”
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Alumni Corner
Prof. Roland Chin, President and Vice-Chancellor of HKBU (fifth from left); Prof. Ed Snape, Dean of School of Business (fourth from left); Mr. Teddy Lui (fourth from right) and Prof. Gerard Prendergast, Associate Dean of School of Business (first from left) toast with all the guests and alumni.
Throughout the sharing session, Mr. Teddy Lui also offered entrepreneurial advice to the audience. Some of his main points included advising entrepreneurs to always be willing to learn from constructive criticism, and to never stop seeking support from investors. Above all, do not be afraid of failure. “Ninety-five per cent of startups will fail,” said Teddy, “the ones that succeed ultimately, have already failed many times before.” Many attendees expressed positive motivations for attending the happy-hour gathering. “I could have worked overtime today or stayed home to rest, but this is a great opportunity to see people and catch up,” said alumna, Alison Zhao. “I would like to keep connecting and meeting new people as well,” added fellow alumna, Colby Ma. Alumnus, Lawrence Cheung, reflected similar motivations and noted that the gathering was a warm place to meet new people, while current MScBM student, Alex Chan, said that he looked forward to learning more about Alibaba and entrepreneurship from Teddy’s sharing session.
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Alumni Corner
Business Bridge
MBA (China) alumni hosts gala dinner in celebration of the 60th anniversary of HKBU
School of Business of Hong Kong Baptist University, HKBU Alumni Affairs Office and MBA (China) Alumni Association co-organised a gala dinner at Guangzhou Yihe Hotel, with participation from over 300 MBA China alumni, faculty staff, scholars and important guests. Alumni from Hong Kong, Shenzhen, Guangzhou, Zhuhai, Foshan and Shanghai gathered together in celebration of the HKBU diamond jubilee. President and Vice-Chancellor Professor Roland Chin first presented the road map of HKBU to our alumni, stating that the University is committed to becoming the world’s leading research-based liberal arts university, offering something more than the traditional liberal arts university, in a “liberal arts plus” model. The dinner was the largest mainland alumni activity that President Chin had taken part in since his inauguration, and he thanked different generations of China MBA alumni for their ardent support. Professor Chin also shared that in the increasingly “flat” world,
it is important to provide our students with global vision and outlook, and the university will work hard to give our students this training to enhance their employability edge. A special guest of the night was Professor Deng Tung-ping, Adjunct Professor of the School of Business, who travelled from Taiwan to share with our alumni on the topic of sustainable business, and the importance of balancing corporate revenue with social responsibility contributions. Professor Deng is a longtime friend of the School, where he was formerly a full-time teaching staff of our Department of Economics in the 1970s. Another highlight of the dinner was the group discussion session on the topic of “Globalisation challenges of Chinese enterprises”. Co-organiser of the gala dinner, Alumni Affairs Office has been actively engaging our alumni across different regions over the years. For more details of the Office, click http://aao.hkbu.edu. hk/en/home/index.php
SBAA organises Gateway to Big Four 2016 The School of Business Alumni Association (“SBAA”) organised a yearly signature event “Gateway to Big Four”, offering our students tips for their upcoming interview with the four accounting giants. Over ten of our alumni working within the four accounting firms, namely PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young, and KPMG, turned up to share with over 170 highly motivated students. This first session aimed to provide an introduction to the accounting industry. Alumni shared tips for several aspects of the process, including aptitude test, interviews and reminded students to polish their English conversation skills. After taking part in the first session held in September, 18 students attended the mock interviews on 6 November. Gateway to Big Four has been held by the SBAA for five years consecutively. 20
Business Bridge Issue No.35 Feb 2017
Postgraduate Admission 2017 Doctor of Business Administration (Part-time) • • • • • •
Cutting-edge knowledge and skills in business and management World class professors Achievable in 3 years Unique research mentoring and supervision throughout the programme Networking with a cohort of senior executives in China as co-participants Supportive collegial learning environment
Master of Business Administration (China) (Part-time) • Enhanced programme with particular focus on contemporary China business and corporate sustainability • Emphasise on “live learning”: business field studies, study tours, seminar series and managerial skills workshops • Academic Awards and Outstanding Achievement Awards available • Strong alumni network in Hong Kong and China
Master of Science in Business Management (Full-time) • A general business and management programme for fresh graduates and non-business majors for career advancement • Entrance Scholarships, Diversity Contribution Scholarships and Academic Awards available • Executive Development Series, including seminars, corporate visits, managerial skills workshops and career development training, to equip students with the necessary skills and competencies in the business arena • International exchange programme provides students with valuable opportunities for global exposure
Master of Science in Applied Accounting & Finance (Full-time/Part-time) • To provide updated professional knowledge in both accounting and finance areas • To prepare students for enhancing their careers in both areas • The only master programme in Hong Kong that integrates both accounting and finance knowledge • Graduates can be awarded exemption from ACCA for maximum 8 papers, CPA Australia for 1 professional paper and AIA for maximum 12 papers. On successful completion of a CIMA three-hour exam, graduates will be granted 11 exemptions from CIMA professional qualification and will be awarded the CIMA advanced diploma in management accounting. • Entrance Scholarships and Academic Awards available
Master of Science in Applied Economics (Full-time) • Balanced training in advanced economic knowledge and applied economic analyses • Application of sophisticated techniques in analysing real world issues • In-depth understanding of China’s economic institutions and development from an international perspective • International exposure enhancement through a field study as an elective course
Master of Science in Corporate Governance and Compliance (Full-time (no intake in 2017-18) / Part-time) # • Prepare students for a future corporate leadership role • Provide students with specialised trainings and practical knowledge in directorship and company secretarial practices • Assist graduates to pursue professional careers in corporate governance and related fields, such as company secretarial practices, risk management, internal audit and compliance.
Master of Science in Global Marketing Management (Full-time) • A joint award offered by the Department of Marketing and the Management School of the University of Sheffield, both are triple-accredited by AACSB, AMBA and EQUIS qualifications. • Preparing relatively recent graduates in any discipline to work in the marketing function for multinational organisations • Equipping students with the skills and competencies needed to function as a global marketing practitioner • Students enjoy global exposure by spending Semester 1 in Sheffield and Semester 2 in HKBU • Students registering on the programme will automatically become Affiliate Post-Graduate Members of the CIM
Master of Science in Entrepreneurship and Global Marketing (Full-time)#
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• A joint award offered by the Department of Marketing and the Grenoble École de Management on a 15-month full-time study basis. Both institutions are triple-accredited by AACSB, AMBA and EQUIS qualifications. • Providing students with entrepreneurial knowledge and skills for handling complex and dynamic global business issues. • Developing students’ global marketing strategies, theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation. • An internationalised student profile and a diverse group of academic staff. • Students have global exposure in two regions (Semester 1 in France and Semester 2 in HK). • Scholarships and awards are set up for academic excellence (HK$10,000 – $50,000 per award). • Seed money from HK$250,000 to one million for potential business projects.
Master of Science in Strategic Human Resources Management (Part-time) • Transform professional managers into effective strategic business partners • Combine academic excellence and relevant HR industrial experience • Strengthen participants’ HR competencies, operational excellence and business strategy execution • Emphasise practical application through action learning approach • Recognise outstanding alumni and students
Master of Human Resources Management (Part-time) • Build solid foundation of HR knowledge and skills with dual emphasis on theory and practice • Enhance participants’ ability to evaluate and develop people-management programmes and processes • HKBU graduation academic awards and undergraduate alumni entrance awards available
Master of Accountancy (Full-time/Part-time) • Prepare bachelor’s degree graduates to pursue a career in professional accounting • Focus on knowledge, skills and competencies for an accounting professional or practitioner • Accredited by HKICPA as Conversion Programme for QP admission purposes • A maximum exemption of 9 papers from ACCA • Accreditated Programme of CPA Australia • An exemption of 12 papers from CIMA • A maximum exemption of 12 papers from AIA
Doctor of Philosophy (PhD) (Full-time/Part-time) Our PhD Programme covers six main disciplines, namely Accountancy and Law (ACLW), Economics (ECON), Finance and Decision Sciences (FDS), Management in Information Systems (MIS), Management (MGNT) and Marketing (MKT). We aim to nurture world-class PhD graduates, who can produce high-quality dissertations and scientific papers. PhD students will go through a well-designed programme to develop their research skills and will receive strong supervisory and financial support for their research activities.
# Programmes for 2017-18 still under validation HKBU School of Business reserves the right to update programme information. For the latest programme information, please refer to our websites. Information as of February 2017
Website: www.hkbu.edu.hk/buspg Online application: http://gs.hkbu.edu.hk/apply
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Contact us School of Business Hong Kong Baptist University The Wing Lung Bank Building for Business Studies 34 Renfrew Road, Kowloon Tong, Kowloon, Hong Kong, China Tel : (+852) 3411 5223 Fax : (+852) 3411 5588 Email : bus@hkbu.edu.hk Website : bus.hkbu.edu.hk