MARKETING
The Business Bulletin
Five times you should trust your copywriter… and one where you shouldn’t When your business or job involves meeting the needs of others, at some point you will find yourself disagreeing with a client. Copywriting is no different.
Caution – creatives at work!
they all encounter this issue. Most
to trust your copywriter (or any
of us though are not so arrogantly
good creative) when they produce
smug that we cannot stand being
something you didn’t expect.
Sometimes, probably inevitably, there
questioned. Nor are we delicate little
is going to be a slight gap between
flowers that are mortally wounded
1. They followed the brief
our work and what the client thought
by criticism. Trying to tell you to trust
When there is a disparity between
they would receive. I have friends
us without coming across as either
what is produced and a client’s
who work in all areas that fall under
of those two things though is where
expectations, one thing is for certain,
the creative industries banner and
it all gets difficult. Here are 5 reasons
the writer will have tried to provide
20 | Issue 20
