The Business Bulletin
Social media scheduling for small businesses – why should you schedule and which tool should you use? I first heard about social media scheduling many years ago when a friend (not a business owner), who was a self-confessed social media addict, was looking for a way to save time by posting the same content across all his platforms in one go. And that was the last I’d heard about it until I started my own business last year.
I remember, at the time, feeling
that consistency without it taking
slightly baffled and overwhelmed
over your life. AND…
by the array of scheduling tools and wondering which one to choose. Everyone I asked said something
Sarah German VAVA Sarah helps small businesses with training, workshops and full management of Facebook, Instagram and Pinterest Ad campaigns. Together with her team, Sarah also provides a variety of social media and marketing support services, enabling her clients to outsource time-consuming tasks and spend more time focusing on their zone of genius. 07817 907730 info@va-va.co.uk va-va.co.uk
12 | Issue 14 – Sales and Marketing
different, so it wasn’t an easy decision. So, if you’re starting to feel like your socials are taking over your life and you need ideas on planning and overwhelm-prevention, read on.
To schedule? Or not to schedule? Short answer, YES! If you’re a small business and you want to get yourself seen on social media,
It saves you time. Yes, that old chestnut. Imagine if you were stopping to post on Facebook, then Twitter, then Instagram…I don’t think you’d be very productive. Just like my social-media-addict-friend noticed, having one place to post rather than four or five, saves so much valuable time. Plus, you can timeblock a few hours to do all your posts in one go, leaving you free to get on with your billable tasks.
several times a week consistently to
It enables you to post consistently at peak times.
keep feeding that pesky algorithm.
If you’ve ever checked out your
Scheduling is the only way to achieve
platform insights – if not, you really
then you are going to need to post
