The Business Bulletin
Stop obsessing about your ideal customer!
Lindsay Woodward Lindsay Woodward Marketing Lindsay is a marketing strategist and skilled writer, with a proven track record of helping businesses to grow. She is also
When I speak to people about marketing, quite often one of the first things they want to talk about is who their ideal customer is. Whether they want advice on how to find their ideal customer or they’ve spent time considering it and are eager to share, there seems to be a focus on finding that one type of client that would be perfect for them. However, straight away I tell them that they could be losing clients by thinking that way.
a CIM qualified Chartered Marketer with nearly 20 years’ experience in helping to enhance brands and grow businesses. As a consultant, she works with companies that require marketing support. Whether it’s aiding an existing marketing team or looking after all the marketing for a company, she can develop a marketing strategy, produce a marketing plan and execute a range of activities as needed. In 2020 Lindsay was elected as a Fellow of the Chartered Institute of Marketing. 07939 432249 lindsay@l-w-marketing.com l-w-marketing.com
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