The Business Bulletin
What to consider before working with a PR agency Public Relations should be part of the overall communications strategy for your business. Undertaking regular PR and being consistent in your approach helps to raise awareness of your brand and services and enables you to get your key messages in front of your target audience at the right time.
Doing this well takes time and effort
Make sure you have clear a PR brief.
for example you might say that
and with so many other priorities
Whenever I meet with a prospective
you produce experiences that your
for your business, I know that PR can sometimes be left or forgotten about. If this is the case then you may be considering working with a PR agency or freelancer. Outsourcing will
client the first thing I do is get them to describe what it is that their business does. I ask them to do this without using industry
target customers interact with whilst also being the place where your customers can buy your products. It’s also really important that you
jargon or acronyms, and to treat me
explain who your competitors are,
as though I have zero knowledge
remember that this may not be
or understanding of their area
as obvious as you think it is. Your
of expertise. When it comes to
competitors don’t have to be in the
describing what your business does
same field as you, they could, for
PR agency or freelancer it’s worth
it’s likely that there may two or more
example, offer products or services
thinking about the following:-
ways of doing this. If you’re a retailer
at the same price points as yours
free up your time to concentrate on the other areas of your business that need your attention. Before you start working with a
Issue 14 – Sales and Marketing | 17
