The Business Bulletin
How your web hosting impacts your SEO When it comes to SEO marketing, Google’s ever-evolving algorithms set the standard for what marketeers and agencies often go to great lengths to stay on top of.
With Google maintaining a market
This is why we often hear SEO
However, it’s worth bearing in
share of 92.47% as of January
referred to as “difficult to define’’ or a
mind that some downtime will
2021, this search engine giant is
‘’mystery’’ and it’s impossible to predict
occur when the hosts are carrying
in a position to pull the strings
what is coming next. There are 200
out essential maintenance. You
and are constantly updating their
ranking factors that Google consider
can ask your hosting provider how
algorithms (PageRank) behind the
for their SERPs (Search Engine
often this is likely to occur and factor
scenes leaving marketeers with
Results Pages) and many of these are
that into your decision-making
a continuous process of trying to
essentially out of our control. So, what
process as some hosts may perform
adhere to these elusive rules.
can marketeers do to stay on top of
maintenance more often than others.
their PageRank? Well, outside of the
For managed hosting, it’s worth
website itself, there are a number of elements that can be maintained and controlled and a significant part of that comes down to choosing the right web hosting solution for your business!
Uptime/downtime Eloise Idoine CWCS Managed Hosting Eloise spent the last 11 years working in software, marketing and hosting and prides herself on helping businesses grow and achieve their objectives by implementing the right solutions. There is a great sense of achievement when she can assist a business or an individual to streamline their processes and make their working lives easier. Eloise passionate about learning, sharing knowledge and inspiring others to achieve more! 0800 1 777 000 sales@cwcs.co.uk www.cwcs.co.uk
30 | Issue 14 – Sales and Marketing
Choosing the right type of hosting is essential as this greatly impacts the uptime/downtime implications for your site. Search engine spiders, or ‘’crawlers’’, are likely to visit your site several times throughout any given
asking your provider if they can run an RTO/RPO (Recovery Time/Point Objective) test which will ultimately give you a realistic recovery time should your server go down. Aside from costly software, there are some useful free tools available to you online where you can check your website’s uptime/downtime such as IsItWP, where all you have to do is enter your site’s URL: https://www. isitwp.com/uptime-checker You can always ask for advice to
day and record inaccessibility due to
ensure you know where you stand
downtime. Repeated reports of this
when it comes to managing your
can flag the site with Google and
site’s uptime/downtime. Ideally, you
negatively impact page rankings.
want to choose a hosting provider
Think about it, if your site is down for even just 1% of the time over a month, that equates to 7 hours and this can have serious implications
who can guarantee 99.9% uptime which, spread across a year, only totals 8.8 hours of downtime! Other aspects which can impact
for a business, especially if you are
downtime include SPOF (Single
an e-commerce site that relies on
Points of Failure) and security within
uptime for revenue.
your network. Your hosting provider
