The Business Bulletin
SME Survey Is social media important to your business?
Get involved To take part in the next survey – it looks at your approach to customers – visit here: https:// forms.gle/woTkYdwVrBcE9Zwv8. The results will be shared in the next edition of this magazine.
they are posting manually and how often. There was no clear leader in terms of the tools used. Facebook Creator Studio and Hootsuite had 9 people using their platform; with Buffer next at 3 people sharing that Social media is here to stay and is pretty
benefits they get from them. Is it just
position with Publer. A handful of
much in everyone’s lives. It is quite
brand awareness? Or are leads being
people (5) outsource their social
surprising how much time people spend
generated that result in business?
media to a 3rd party.
on social media daily – would you believe 145 minutes per day? (Source: Statista). So this survey asked the initial question about whether social media was important in business. Of the 84 responses, not surprisingly, the vast majority (72.6%)
Finally, as social media activity
If you are using social media, whilst
can be very time consuming, the
these platforms are free to use, you do
third question related to what tools
need to be conscious of the amount
were used. 49 people out of the
of time you are spending. if you are
84 respondents didn’t use any tools.
doing it yourself; keeping an eye on
Again a further exploration of this
the return you get for the amount of
could identify why that was, what
effort you put in.
indicated that it was important (see figure 1). Only 6% were a no – it might be interesting (if the survey wasn’t anonymous) to understand the reason. 21.4% were “other” which covered unsure/maybe/sometimes. The next question delved into what platforms were the most popular. As you can see in figure 2, LinkedIn took the lead, followed by Facebook, Twitter and Instagram. I guess a more detailed question in the future might be to explore how businesses are using these platforms and what
52 | Issue 14 – Sales and Marketing
Figure 1
Figure2
