The Business Bulletin
Is branding important for your business? The short answer is yes. It’s a vital component to a successful business. So there you go, no need to read any further!
But if you’ve got questions or are
it doesn’t apply to them yet, but it’s
for what result you’ll get from your
not utterly convinced that branding
relevant to EVERY business, not just
bargain-basement logo website, well
is utterly central to your business
the likes of Apple and Nike, and you’ll
that’s another story…
success, then read on and I’ll explain…
see why as we go on.
The myths of branding
Myth 2: “It’s just a logo and I can get
expensive agencies do – I can’t
one from the internet for a couple
afford that!”
Myth 1: “Branding doesn’t apply to
of quid.“
me – I’m a small business/startup.“
It doesn’t have to involve a swanky
Yes, you can get a logo “designed”
London agency with a name that
Lots of small business owners think a
for a small fee, but that isn’t the
sounds like a firm of solicitors, nor
brand is something you create when
whole story with branding – it has a
does it have to cost you a lot of money
your company gets bigger, and so
much wider scope than that. And as
– just a bit of forethought. So let’s deal
8 | Issue 14 – Sales and Marketing
Myth 3: “Branding is what huge
