The Business Bulletin
Is your marketing GDPR compliant? Newsletter mailings and e-mail marketing are a fixed part of the online marketing universe. Processing is only allowed under GDPR if either the data subject has consented, or there is another legal basis. This could be, for example, preserving the legitimate interest of the controller (your business) to send e-mail marketing. Recital 47 of the GDPR expressly states that the law also applies to the processing of personal data for direct marketing as a legitimate interest.
34 | Issue 15 – Operations and Resources
