When SEO and social media meet

When you compare the approach of a digital marketing agency rooted in organic social media marketing strategies with the approach of an agency focused on SEO, you will see some clear differences in their suggestions for what will get your business on page one of Google. But there will also be a few similarities.

Complete the basics

There are several, and in my opinion, very basic, tasks all businesses should ensure they have completed to help them on their way from a digital perspective, whatever approach they chose to move forward with. I’m not going to bore you with a list, but I am going to cover a couple of things that come up again and again and again in my work.

Do your keyword research

Sign up for Google Ads and use the free Keyword planner tool to get an idea of the juiciest terms you can use in your headings and subheadings.

Get up close and personal with your H1s and H2s

We are living in a world where time is of the essence. Visitors to your site will scan your content, taking in the title and any subheadings first and then possibly the odd paragraph. If, by then, you have managed to fully capture the attention of that visitor – maybe your article will be read in its entirety. And even better, with Google’s new ‘Helpful Content’ update you’ll be playing right into the hands (or legs) of those Google Spiders without even trying!

Make your site both SEO and human friendly

It is essential that we make our websites as search-engine-friendly as possible. However in the first instance, irrespective of whether we are then moving to a more organic social media campaign or a PPC strategy, it has to be human-friendly too! If you don’t invest time in the basics of getting your site ready for search, then you are, in my opinion, building a humongous brick wall that will scupper your chances of success.