The Business Bulletin
Google Ads – worth it? Google ads is an extremely effective platform for sending highly relevant visitors to your website. The advice below, although by no means exhaustive, will guard against Google emptying your bank account. Like any ad spend, Google ads should result in a healthy return on investment (ROI)
Google ads is an extremely effective platform for sending highly relevant
From pencils to property, there’s a Google ad for everything but is it for you?
visitors to your website. The advice below, although by no means exhaustive, will guard against Google emptying your bank account. Like any ad spend, Google ads should result in a healthy return on investment (ROI). Google are constantly trying to make their ads platform easier to use, if you follow the “easy path” prescribed by Google, you will end up paying more than you need. If lucky, you will get a decent ROI but when was luck ever a reliable KPI in business?
20 | Issue 2 – Sales and Marketing
