The Business Bulletin
6 questions to ask before you write a blog You may be eager to get writing but I urge you to stop and think first. These questions will help you focus and write a nifty blog that grabs your target audience superfast. Blogging for business works…
But after they have worked for me, I give them all a rest.
Businesses with a regular blog on their website get twice as many email enquiries than businesses that don’t. Small businesses with blogs get 126% more lead growth than those without. – Quoracreative
But only if you do it well… And so you don’t end up with naff content or take eons to write something you should always ask six questions, before putting pen to paper.
I let them rest from nine till five, For I am busy then, As well as breakfast, lunch, and tea, For they are hungry men. But different folk have different views; I know a person small – She keeps ten million serving-men, Who get no rest at all! She sends ‘em abroad on her own affairs, From the second she opens her eyes – One million Hows, two million Wheres, And seven million Whys!” And there you have it. Your six questions: “Their names are What
Six honest serving-men Do you know the poem “I Keep Six Honest Serving Men” from Rudyard Kipling’s “The Elephant’s Child”?
and Why and When and How and Where and Who.”
So ask yourself…
“I keep six honest serving-men (they taught me all I knew);
1. What do I want to achieve?
Their names are What and Why and When. And How and Where and Who.
to engage with your business or
I send them over land and sea, I send them east and west;
will grab your customers. But once
26 | Issue 2 – Sales and Marketing
Presumably you’d like more people you wouldn’t write a blog in the first place. So you need a topic that you’ve hit on that topic dig deep.
What exactly do you want to achieve by writing about it? Do you want to start a conversation about something – say healthy dog food? Would you like to rank first on Google when people search for your business – an eco-friendly pet food store? Or are you raising awareness of a new product – the trendiest canine cuisine in town? 2. Why am I writing about this? Blogging is a brilliant way to keep in regular contact with your customers and build relationships with them. And good relationships lead to sales. So this could be your ‘why’. But can you be more specific? Would you like to be known as a thought leader or become established as the expert in your field? Do you want to help people, giving out free advice or resources? People respond extremely well to help, will be drawn to your business, start to trust you and see you as the go-to person in your niche.
