The Business Bulletin
5 tips to get your business back on track So far, 2020 has been something of a wild ride for businesses, especially SMEs. At the time of writing, we’re entering
you stay in touch. It may well be that
the 5th month of lockdown
your client’s needs have changed and
restrictions and the Coronavirus is
that, by changing up your offering,
looking set to maintain its hold on the
you better serve them. Simultaneously
UK economy for some time yet!
maintaining income you might
However, with government schemes, such as furlough, set to end in the coming months, it’s imperative that businesses make changes now to get revenue flowing again. This is especially relevant as we recover from the COVID-19 pandemic, but these tricks and tips apply to any moment when your business faces difficulties and needs to reboot. Why not give them a try!
#1. Check in with your existing clients I shout about this all the time, but I cannot say it enough. When times are hard, pick up the phone. Calling round your existing clients, just to say hi and ask how they’re getting on,
otherwise have lost.
#2. Make the most of networking and training The importance of making new connections when business is slow
trained many individuals to sell by developing their own style but using tried and tested sales techniques. She understands how daunting it can be
sales calls, networking is the perfect gentle way to introduce yourself to new audiences. Likewise, upskilling yourself when business is slow is a great way to invest into future revenue. There is often cheap or free training available online which can enable you to offer new services to your existing clients or advertise a new package out to the world.
reputation long term.
Many of the old ways of bringing in revenue aren’t as effective as they
and trust. Regularly showing you care
once were. Moreover, during the
about your clients and their business
current pandemic everything has
nurtures the relationship between you.
moved online, and I wouldn’t be
This inevitably ends in sales now and
surprised if it stayed that way.
great retention rates for the future.
During her career, Julie has successfully
if you’re not comfortable with making
your immediate survival and your People buy from people they like
The Sales Manager
cannot be underestimated. Especially
#3. Brush up on your digital literacy
will have a massive impact on both
Julie Futcher
Therefore, it’s really important that
to have to pick up the telephone or meet with clients/customers face to face with the view of interesting them in the product or service that is being offered. In addition she provides sales consultancy services which improves sales processes and performance; as well as LinkedIn training showing you how to generate sales through this platform. 01604 532004 julie@thesales-manager.co.uk thesales-manager.co.uk
social media marketing to digital bookkeeping. As with training and networking, putting the time and energy into learning new digital skills now will pay off tenfold in the future.
#4. Embrace change In difficult times, it’s more important
you are up to scratch on the many
than ever to be flexible with your
affects every business at the same
ways of conducting your business
services and be open to changing
time, it’s even more important that
online, from Zoom etiquette to
things up when needed. Being too
When something happens that
36 | Issue 2 – Sales and Marketing
