The Business Bulletin
Why isn’t my marketing working? The question I’ve heard most during my 30 or so years in the marketing industry is … ‘Why isn’t my marketing working?’
Is that a question you’ve asked
low-cost (or no-cost) tactical activities.
to increased website traffic, get that
recently? If yes, then I guess the
Hence common responses have
phone ringing and customers buying
scenario is not enough traffic to
been: “I’ve placed some ads but had
again. This does require taking a little
your website, the phone isn’t ringing
no response.” They are not measuring
time out and doing some thinking
enough, and not enough people are
it in any way and think their efforts
about you and your business. And
buying? You’re thinking what am I
and money invested is not delivering
most importantly, what you ‘know’!
doing wrong? Is it COVID stopping
footfall, enquiries or sales they
people buying? Don’t they like me
need, but how do they know? That
anymore? The truth is it could be any
approach will never work well.
number of reasons … now I’ll use that great phrase from “The Hitchhiker’s Guide To The Galaxy” … DON’T PANIC! Marketing is probably the biggest issue for people running or starting small businesses mostly due to their marketing strategies being poorly thought out and not delivering the results they expect, or indeed not having a marketing strategy at all.
A common error made by many is that there is some kind of ‘onesize-fits-all’ marketing strategy that you can follow and expect great results, whatever your business. This is simply not true, since all businesses are different, and all have different requirements. There could be some easy solutions by checking through some common things you may have
They are also probably doing ad
overlooked that you can do to help put
hoc advertising, jumping straight into
your marketing back on track, leading
Your marketing should ‘tell a story’… stories trigger emotion and emotion triggers action 38 | Issue 2 – Sales and Marketing
Here’s some questions to you to ask yourself: Do you know your ‘why’? This might seem a bit of a strange question to start with, but many people go into business. And don’t really understand all the reasons why or what their motivation is – what gets them up in the morning – but this underpins you and your business. If
