The Business Bulletin
How do I make the most out of social media for my business? As a business owner, you’ll have all sorts of questions about how you can leverage social media. How can you get the most out of it? Where should you hang out? How long should you be spending? What good looks like? The questions are endless!
As a social media marketing
equal – so don’t anticipate putting
professional I’m constantly fielding
an equal amount of effort into each
these questions. So, I felt it might be
social media platform.
of value to collate the questions and answers that are most relevant to small business owners and offer them up here for you! Here goes!…
What’s the point of social? What am I really going to get out of it?
Where should I have a presence online?
If you are posting away on social
The social media landscape is
For each social media platform you are
changing all the time. Something new appears, and the kids jump to the new shiny social media platform soon to be followed by the marketers and responsible adults. As a business owner, you need to be transfixed on your ideal client. Where are they going to be hanging out? What’s their mindset when they’re using that platform? That should give you an idea of where you need to be present and what content you should be sharing in order to get in front of your prospects and nudge them along the journey of becoming a paying client. Not all social media platforms are created
6 | Issue 2 – Sales and Marketing
without a clear strategic objective – stop. You’re wasting your precious time! active on, you must know what your aim is. If you’re looking to generate traffic to your website from Facebook, this will affect the strategies you use. (You’re more likely to have a detailed paid advertising strategy in this case.) If you’re using LinkedIn to create brand awareness, the imagery and video you use will more often than not include specific branded
Christina Robinson Green Umbrella Christina works with business owners and marketing directors to educate them on how best to maximise their online marketing activities to enhance their business, increase brand awareness and ultimately increase sales. Alternatively, she offers online coaching, 121 or group training to help you as a business owner or B2B professional discover how to generate more business using tried and tested strategies. 01604 726758 christina.robinson@green-umbrella.biz green-umbrella.biz
elements. If you’re using Twitter to uncover new opportunities, you’ll say less and listen more! You might have two or three clear objectives that span the whole of your
social marketing activity. However, I would consider drilling down and being clear as to what each platform you are going to use should be
