The Business Bulletin
How do I go about generating referrals? A route map After 18 years experience working with others on their referral marketing I’ve distilled all that knowledge into a 5 point guide that if you follow you will generate a regular flow of introductions to your ideal clients.
Get out there and be seen.
maybe, still in print. From day one let
are likely to come from someone you
Woody Allen summed it up when
everyone you know know what you’re
already know well. Why because they
planning to do
like you and want to help. If they’ve
he said “80% of success in life is just showing up”. He was being self deprecating but he had a point. If noone knows you’re in business, and they don’t know what you have to offer then no-one is going to refer you. So from day one get out there and be seen, in person, on-line and,
Don’t wait until your idea is fully
been on the journey with you from
formed; these people may help
the beginning they will feel they
you with useful feedback, advice ,
have some stake in your success and
resources and contacts that may
be even more inclined and better
improve on your original ideas and
equipped to help.
save you pain and expense further down the road. Most importantly your first referrals
Don’t stop at family and friends, you need to show up at your relevant business community groups, events,
Issue 6 – Sales and Marketing | 11
