The Business Bulletin
Making the most of an uncertain world At the time of writing,
The prospect of this continuing for
doing and how you can do it better…
the world was still
longer than most would have expected,
or indeed differently.
plus the uncertain future impact of
gripped with the
Brexit; not to mention the possibility
COVID-19 pandemic
businesses need to have some flexibility
– something that no
of a future recession – means that in their planned marketing activities.
I’m sure there will be some who go into hibernation and do nothing until uncertain conditions change – but think about the consequences of that action…or should I call it non-
Whatever dilemma we face you
action? Whilst you might think this
are still running your business, and as
is a reasonable thing to do and save
which will no doubt
I’ve said many times before, it is not
money while sales revenue is a little
affect many businesses,
the time to think “woe is me”, panic
scarce, scaling back on your marketing
and pull back on your marketing and
completely is not recommended.
metaphorically go invisible. Treat it as
After all, what is a business with great
an opportunity with time to review,
people, products or services if no one
replan and look at what you’ve been
knows about it?
one was expecting and
large and small.
14 | Issue 6 – Sales and Marketing
