The Business Bulletin
Let’s talk tone of voice! This is one of my favourite subjects but did you know that it’s also an area that is very often neglected when building a brand?
So…what is your tone of voice? In its simplest form, it is how you sound to others. It’s how you talk to people online, in meetings, pitches, over the phone, in your literature, on packaging – basically everywhere! “You know you’ve got a strong tone
One of my favourites is Brewdog. They are consistently straight-talking, real, and witty. In the example opposite, James, the CEO finds the perfect tongue in cheek way to highlight that their bars were going to be turned into vaccination centres to help with COVID-19.
of voice when you remove your logo
I’ve also always loved Innocent and
from a piece of content and people
the style they use. Their tone is
can still tell it is yours.”
conversational, playful and straight
So, for a minute, take some time
forward.
to think about a brand that you love.
In the example opposite, on a
Is there something unique that you
promotion for their dairy-free range,
can pick out about the way they
you can see how by using a playful
communicate? Is there a particular
tone, they are likely to make the
tone to their content that resonates
audience laugh, or at the very least
with you? Do they use any distinctive
smile. This kind of tone of voice is
phrases that have become part of their
popular with consumer brands who
trademark style?
are trying to speak to the masses. It’s
16 | Issue 6 – Sales and Marketing
Hannah Brady The Brady Creative Hannah is one half of the mother & daughter duo behind The Brady Creative, a marketing agency based in Northampton. The Brady Creative provide consultancy and monthly hands-on support to help businesses create strategic marketing content and branding that has personality. Hannah is also President of The Next Generation Chamber. 07870 559059 hello@thebradycreative.co.uk thebradycreative.co.uk
