The Business Bulletin Issue #6 - Focus On Sales & Marketing

The Business Bulletin

Is your business

for sales?

I’m sure you’ll read the title of this article and say to yourself of course it is but, are your customers aware of this?

I ask this question and write this

didn’t have their company on Google

setting one up. If you do, check that

article because of an experience that

or if they did their contact numbers

your contact details are correct.

I’ve recently had whilst undertaking a

were wrong.

telemarketing campaign for a client.

The businesses I contacted clearly

The most common way to look

Website

for product and services online is to

If Google fails, then I move onto their

“Google it” and then click on some

website. I’ve been astonished at the

of the organic results that come up.

number of businesses that make it

people on their database that they

Some people will click to the website

difficult for their prospective customers

send a regular email shot to. This

others just use the result that comes

to find their telephone number;

database, although GDPR compliant

up to get some information about

some didn’t have one at all! Fancy

and fully opted into, didn’t have

your business and to navigate further.

designs are all very well and good, but

telephone numbers so I’ve needed

It’s a free service and it also enables

if customers can’t find what they’re

to do a little research to obtain these

you to have greater visibility across the

looking for quickly they’ll move on and

numbers. This is where the fun began!

entire web.

call your competitor. My telephone

weren’t open for sales!

The campaign involved calling

Google

You’re missing a trick if you haven’t

number is at the top of every page

got a Google account and your

on my site and can be seen easily on

My first port of call is to “Google it”

contact details aren’t up to date.

desktops as well as mobile.

(other search engines are available!).

Action Tip – Do you have a Google My

Action Tip – is your telephone

There were several businesses that

Business account? If not, think about

number easily found on your website?

Issue 6 – Sales and Marketing | 23