Google my business, what is it and how can I use it for my business? Discover how to generate local leads from Google, for free!
What is it? Google my business (GMB) is a free tool that helps you manage your presence on Google maps and Google search so clients and prospects can find you! Essentially, it’s a free, local business listing service. Is it worth it? Most definitely if you want to generate free local leads for your business (who doesn’t?)
Why GMB? The key advantage over other listing services is simply in the fact that it’s Google and it’s local. Add to this that the GMB search results appear above the other Google listings and its attraction becomes undeniable. It gets better, unlike the organic listings where you can be competing
do, followed by “near me” (without
you will be in the main GMB
you’d type “hairdresser near me” and
management page, you can skip to
don’t forget to select UK from the
“Rise to the top”. If not type in your
right-hand side.
business name when asked.
Benefits abound, and not least of those is reflected in consumer behaviour. An expert study showed that 67% of clicks come from above the organic listings so it’s well worth the effort listing your business on GMB. In the image in figure 1, you can see the ads at the top of the page (you can see where Google make their money!) followed by Google my business (formerly Maps and Places). Although you can’t see it in the image, the organic listings are below that.
There’s no denying Google’s
How to get in on the gold rush? Getting listed
popularity, “near me” searches for
Head along to business.
plumbers alone tops 74,000 UK
google.com. Login using
searches per month. Wonder what
your google account (if you
your type of business gets? Pop along
don’t have one just click on
to Ubersuggest and type in what you
“create account”).
with millions of other businesses, GMB is local, so much less competitive.
If you already have an account,
the quotes) so if you are a hairdresser
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