The Business Bulletin
Spotllight on…
Spotlight on Jessica Shailes
Where really good quality marketing comes from is understanding what’s going on in your client’s head.
Was marketing something that you
advertising industry or had really good
and I started to do their website stuff
always knew you wanted to get into?
ties with agencies in London. But,
working as a freelancer and then
Of some sort, yes. I think that over
by the time I’d actually finished that
eventually joined the team.
time I’ve focused in on digital marketing. I wanted to be a psychologist when I was at school, but I didn’t really fancy the years and
course, I changed my mind. I still liked marketing, but the advertising industry didn’t appeal to me in the same way. Instead, I looked at other things.
years of qualifications, the expense and everything else. I went to a career
How did you end up as the MD of
guidance counsellor and I said, “Well, I
The Ideal Marketing Company?
enjoy psychology, but I want to make
The Ideal Marketing Company has been going since 2003 and was more about the traditional marketing, like PR, advertising, strategy and things like that. A lot of content and websites had become part of what they did, but it was outsourced. They were
I ended up joining The Ideal
working with another partner. So
Marketing Company because when
when I joined the team, I brought the
I moved back to Market Harborough
digital marketing into it. And now it’s
The course that I picked for
I went networking and I met a guy
not just me,there are other people on
my degree was one that was very
called Alastair Campbell, who was
the team who specialise in the digital
vocational and would filter into the
the founder of company. We talked
marketing areas.
lots of money.” So they suggested advertising or the advertising industry!
28 | Issue 6 – Sales and Marketing
