The Business Bulletin
Office-based or remote working? The pros and cons
The home versus office debate has come into sharp focus in the wake of the pandemic, with many professionals seeing a huge shift in not just where they work, but how and when.
This is certainly the case at the Ideal
from scratch, I would have chosen
particular some of the more traditional
Marketing Company. In the space of a
to go premises-free like several
companies we work with.
year we have gone from working in a
successful pre-Covid era marketing
prestigious office in the centre of the
businesses I was aware of. However,
town where many of our clients are
I was continuing an established
also based, to making a permanent
legacy and I was conscious that our
move to remote working.
staff had signed up to the attractive
A shift in perception When I took over as MD of the Ideal
and comfortable surroundings they worked in. Not only that, I didn’t underestimate
There is no doubt that the presence of tangible bricks and mortar, particularly when they are impressive, will lead to positive perceptions about your company. However, the circumstances of the pandemic has seen a major shift in attitudes about home working, making it far more
Marketing Company in 2019, the
the fact that our location in the Old
mainstream and accepted than it was
company’s spacious office in a listed
Town Hall on Market Harborough’s
before. BT is cutting its 300 offices to
building came as part of the package.
High Street sent a certain message
30, HSBC is reducing its office space
I knew if I was starting a company
to clients and prospective clients, in
by 40% and PwC, Lloyds, Centrica
38 | Issue 7 – Operations and Resources
