Vodafone Cash leads the charge for digital

Vodafone Cash has highlighted its commitment to improving nancial inclusion in the country at the Mobile Technology for Development Conference (MT4D, 2023), themed “Driv- ing Digital Financial Inclusion in the Real Economy.”

Vodafone Cash sponsored the event held at the Kempinski Gold Coast Hotel in Accra to foster collaboration among industry players and strengthen e orts toward nancial inclusion in Ghana.

Judith Adumua-Bossman,

Vodafone Cash Mobile Financial Services Manager, spoke at the event about Vodafone Cash’s e orts to improve nancial inclusion in Ghana. “Mobile money has gone

Story continues on page 4

Story continued from page 3 beyond cash in and cash out, and we are looking for ways to develop innovative products for our customers,” said Judith. As an example, she highlighted Vodafone Cash’s overdraft service, which allows customers to borrow to complete transactions, o ering them more convenience when purchasing a bundle, paying bills, and sending money across all networks.

As a business, Vodafone Cash has also made signicant contributions to the agribusiness sector in Ghana, according to Judith. She spoke about the company’s partnership with Farmerline and Aquafresh, which provides farmers with the technical support they need to practise better farming.

Judith also noted that Vodafone Ghana, with the sup- port of the government, has extended its coverage through its roaming and rural telephony projects. “We believe that nancial inclusion is crucial to the development of the economy and the welfare of the people. It is not enough to have technology; we must evolve it,” said Judith.

Vodafone Cash has been focused on helping liberalise mobile money to embrace all and sundry since its inception. To achieve this goal, Vodafone Cash has taken the lead in introducing new and pioneering initiatives and campaigns to promote nancial services. “We are passionate about developing nancial products and partnering with technology rms to improve nancial inclusion in Ghana and improve the lives of individuals,” concluded Judith. The Mobile Technology for Development Conference provides a platform for industry players to discuss the latest developments in the mobile technology space and their potential for driving nancial inclusion in Ghana. Vodafone Cash’s participation as a headline sponsor highlights its commitment to driving nancial inclusion in Ghana through innovative nancial products and services.