Ghana Water Initiative launches SUREWATER mineral water to increase water affordability in Ghana

Ghana Water Initiative (GWI), one of the initiatives under SafeWater, a strategic business unit within Grundfos, has announced the launch of SUREWATER mineral water. This is a new packaged water aimed at increasing water security by providing a ordable water to all and contributing to a more sustainable environment by reducing the use of sachet water in Ghana.

SUREWATER will provide access to clean water as a re ll service to 4,000 residents in Otoase, and 150,000 residents in Nsawam as well as citizens from other parts of Accra. This is part of the larger GWI project which aims to develop commercially viable solutions to provide water services to underserved communities in Ghana and reach one million people with drinking water by 2026.

SUREWATER is packaged in large

18.9 litre containers that are designed for multiple uses and can be re lled as needed. The use of dispenser bottled water can signi cantly reduce the amount of plastic waste generated from single-use plastic containers, helping to protect the environment and its ecosystems, while providing clean drinking water for communities previously without access. SUREWATER costs GHS60 for the rst-time purchase, to buy the bottle and the water, and GHS12 for subsequent re lls, paying for the water only.

The water is produced from a centralised, supervised facility in Otoase that can produce 400 bottles per day. This facility also provides clean water to the citizens of Otoase through smart water ATMs and home connections. The bottled water is sourced from the ground and goes through a robust treatment process that includes reverse osmosis to ensure that only the best quality water reaches the consumer.

Xorlali Yao-Kuma Kpodo, GWI’s Engagement Manager commented: "We are committed to improving people's quality of life through access to clean water, which we believe is a fundamental right. We are con dent that SUREWATER will make a positive di erence in Ghana, and we are eager to continue our e orts to create innovative solutions that tackle the world's water and climate challenges."

Grundfos established the GWI under the Grundfos SafeWater unit to design and test new approaches to water service delivery in rural communities in Ghana. As a true SDG-focused (UN Sustainable Development Goal) company focusing on both clean water and sanitation (SDG6) and taking action to combat climate change (SDG13), the GWI is invested in developing commercially viable solutions to provide water services to underserved communities. Since 2018, the GWI has established two pilot schemes. The rst, launched in partnership with the Community Water and Sanitation Agency (CWSA) at Abomosu in 2020, provides about 8,000 people with access to clean and sustainable water through smart water ATMs and household connections. The second, launched in Otoase in 2022, includes a water bottling plant to provide SUREWATER mineral water, making clean drinking water a ordable and accessible both in Otoase and beyond.

Anise Sacranie, Grundfos Water Access Director: "This project is just one of Grundfos' many water initiatives in Africa. We recognise the pressing need for sustainable water solutions in Africa, and with the launch of SUREWATER we are aiming to make our water projects commercially viable, having a positive impact in the region both for the environment and by making clean drinking water more accessible."

Grundfos SafeWater: SafeWater is a strategic business unit in Grundfos (a global water technology company committed to pioneering solutions to the world's water and climate challenges and improving the quality of life for people). SafeWater creates lasting impact by transforming underserved communities through commercially viable and sustainable smart water solutions.

SafeWater is working towards Grundfos' ambition of reaching 300 million people in 2030 with access to drinking water. It collaborates closely with some of the world's leading humanitarian and development aid organisations, and partners with local distributors, service partners, industries, energy service providers, private water service providers, banks and nancing institutions, investors and governments. SafeWater predominately operates in East and West Africa, Southeast Asia and the Middle East – and often in remote locations.

Grundfos

Grundfos pioneers solutions to the world's water and climate challenges and improves the quality of life for people. As a leading global pump and water solutions company, we promise to respect, protect and advance the ow of water by providing energy and water e cient solutions and systems for a wide range of applications for water utilities, industries and buildings. Find out more: grundfos.com

A. Newton joins Ad Dynamo by

as Managing Director for Africa

Ad Dynamo by Aleph has appointed Stephen A. Newton as its managing director for Africa. Newton will prioritise pan-African expansion and assisting Ad Dynamo by Aleph’s partners in overcoming the challenges of doing business across the continent.

Ad Dynamo by Aleph is Spotify, Twitter, Snap, and Yahoo’s exclusive media buying extension in Africa. As an enabler of digital advertising in emerging markets, the organisation is helping to break down barriers.

“As both a developing market and a continent with a rapidly growing population, Africa is poised to house not only a sizeable portion of the world's population but also a sizeable portion of the world's eligible workforce,” says Newton. “I am excited to play a part in implementing Aleph’s goal of breaking barriers.”

“At Ad Dynamo by Aleph, we plan to continue to grow in anticipation of our partners’ needs and solidify our position as a preferred partner,” he adds. “We will build where they need us using tried and trusted methodologies, and we will continue to collaborate to create platforms that reduce the friction associated with doing business in these markets."

Newton, an entrepreneur at heart, has more than 25 years of experience leading EMEA busi- nesses across the digital space. He is currently on a number of advisory boards for startups and mid-sized African companies that work in di erent parts of the online space. He is also the chairman and co-founder of The Illuminate Africa Group Ltd., a consulting rm that helps companies achieve their African expansion goals.

Newton has worked as managing director of Google South Africa, vice president and managing director of the Ad Exchange for Google-bought DoubleClick EMEA, managing director of Africa for PostivoBGH, chief executive o cer of Date.ce, and interim chief oper- ating o cer of Universal Music Group Africa. About

Ad Dynamo

Ad Dynamo by Aleph represents the leading digital media platforms in Sub-Saharan Africa and more than 115 markets through an extension of its global extension of subsidiaries. With a unique combination of access to the largest digital players, proprietary technology, local connections, and expert knowledge, Ad Dynamo by Aleph is able to support Aleph Group’s vision to equalise the digital ecosystem. Creating a world in which all advertisers have access to the vast opportunities of digital advertising.

About Aleph

Aleph is a leading global enabler of digital advertising, connecting thousands of advertisers in developing countries with the major digital platforms, in more than 115 countries through its global . As an extension of our partners, across new and existing geographies, we enable platforms including Twitter, Meta, Snapchat, TikTok and 35 others to expand into new markets, and empower advertisers to take full advantage of the platforms' advertising capabilities. Through these long-lasting partnerships, Aleph creates the opportunity for all people and businesses to advertise at a local and global level, without limits..