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MONDAY, 12TH OCTOBER, 2020
Message from Alicia Rico Pérez del Pulgar Ambassador of Spain to Ghana
Dear readers, On 12th October we celebrate the Spanish National Day. Today we remember and celebrate two landmark events in the history of our country and of the world. More than 500 years ago, different kingdoms with diverse realities united under one single monarchy and gave birth to Spain as a modern nation. Today we also celebrate the historic event which took place on 12 October 1492, when 3 small vessels commanded by Cristopher Columbus arrived to a New World, America. This historic encounter between two worlds is one of the most important events in history. And it is the origin of Spain’s long and enduring relationship with our partners of the Ibero-American Community of Nations, with whom, among other strong ties, we share a common language. This 12th October takes place in the midst of an unprecedented pandemic which has greatly hit our country. The impact of this pandemic requires that we bring out the best in ourselves, our citizens, the entire society, and our institutions. It is also therefore an occasion to remember all the values that portray us as a country: determination, resilience, innovation, creativity, diversity and, above all, reliability and security. The COVID-19 pandemic has also put before Ghana many new challenges, and in this regard, I would like to commend the Government and the people of Ghana for their resolution in fighting the disease and for their success in controlling its spread. We were happy to help and facilitate, together with the Office of the President, the return of nearly 200 Ghanaian permanent residents in Spain, who found themselves stranded in Ghana because of the
pandemic. Spain and Ghana established diplomatic relations in 1967. A year later, the Spanish Embassy in Accra was inaugurated. Relations have been excellent since, and continue to grow. The recognition of Ghana as a priority country for the external action of Spain in our III Plan for Africa, adopted last year, paves the way to further strengthening this relation in the coming years. We seek to establish a partnership with Ghana based on trust, dialogue and shared responsibilities. This Embassy through the Economic and Commercial Office will continue working towards reinforcing economic and commercial relations between our countries. Ghana continues to increase her share in our bilateral trade, and 2019 marked the historical peak record of exchanges in both directions, with Ghana becoming the second market for Spain in West Africa, after Nigeria. I am convinced that the Spain-Ghana Chamber of Commerce established in 2019 will further contribute to foster economic and commercial ties in the coming years. In terms of peace and security in Ghana and the West African region, Spain actively contributes to the fight against violent extremism and terrorism in the Sahel, as well as piracy and all forms of organised crime in the Gulf of Guinea, where we deploy a vessel that carries out training exercises with the Ghanaian Navy twice a year. A new programme on preventing electoral violence and providing security to the Northern borders will soon launch, under the umbrella of the European Union and led by Spanish agency FIIAPP. FIIAPP has also been implementing for the last few years a very successful programme on Accountability, Rule of Law and Anti-corruption, working alongside relevant government institutions
and other strategic national stakeholders. Spain is also committed to supporting Sustainable Development in Ghana based on inclusive economic growth that is capable of generating decent employment for the youth. Spain, both bilaterally and in the context of the European Union, wishes to contribute to make sure that the demographic dividend is transformed into economic growth, stability and prosperity. In this globalised and interdependent millennium we live in, we need to draw up a shared project to implement the 2030 Agenda with its 17 Development Goals. Among our development programmes are the projects under the Spain-Ghana Debt Swap Agreement. It is worth noting that a Bi-national Committee was created under this Agreement in order to take all relevant decisions by consensus. This is yet another example of strong cooperation between our two countries. President Nana AkufoAddo recently inaugurated a project providing water for several communities in the Volta Region. A project on building several bridges and other infrastructure is also about to be finished. Both projects have been implemented by Ghanaian companies. We have a very good relationship with the Ministry of the Interior and the Ghana Immigration Service, with which we cooperate to inform the general public, and especially the youth, on the dangers of irregular migration. We have funded a Migration Information Centre in Tamale to provide expert advice on safe and legal migration. It is the second centre of its kind (after Sunyani). On 30 September, I attended the official handing-over ceremony of 6 Mitsubishi crosscountry vehicles, 23 computers
and other accessories to help build the capacity of the Ghanaian security forces that work on the ground to control borders and fight criminal networks involved in smuggling and human trafficking. Our Minister of Interior paid a visit to Ghana in February 2019, and we expect more high-level visits once the COVID-19 pandemic allows it. Last but not least, in the field of culture, we strive to bring the Ghanaian and Spanish scenes closer together. Indeed, Spanish is one of our cultural treasures. Almost 500 million people speak Spanish as their mother tongue, which makes it the second-biggest language in the world, only bested by Chinese. And while the proportion of people speaking English and Chinese is decreasing, Spanish speakers are increasing all around the globe. Therefore, learning Spanish today is a sound investment for the future – also in Ghana. We are proud of our collaboration with the Spanish section of the University of Ghana, and particularly with the reintroduction of the official examination in Spanish language, known as DELE, in Accra. It is with great pleasure that we saw last year Ghanaian bands such as FRA! and Kyeyeku succeeding in Spanish festivals, Spanish photographer Eduardo Vázquez presenting in Jamestown his incredible pictures capturing the beauty of Ghana and its people, and Spanish classical guitarist Eduardo Jiménez performing earlier this year in Accra with the Ghana National Orchestra. We hope to resume our cultural programming very soon. We are going through a very difficult period in 2020, but Spain’s partnership with Ghana will continue to develop in strength. The potential is huge, and very good things will come out of it for both our countries.
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MONDAY, 12TH OCTOBER, 2020
DAY CELEBRATION
Website: www.wagcolgh.com Facebook: Wagcolgh
Instagram: Mr.wine_store Contact: 054 012 6695
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Spain for sure... MONDAY, 12TH OCTOBER, 2020
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Interview with the Trade Counsellor, Economic and Commercial Office of Spain in Accra The Ghanaian economy is currently embarking on an aggressive industrialisation drive. What are the prospects for trade between the two countries, and how does the Economic and Commercial Office intend to partner the Ghanaian government on this journey? As the country continues to develop, we can expect a change in the sectoral composition of the bilateral trade, with higher value added in both imports and exports. From our office we are open to discuss with our Ghanaian counterparts their priorities and try to help them to find possible partnerships with Spanish firms. We will also continue to work with the public sector within the framework of the Ghana Spain Debt Swap for Development programme, which is currently financing two projects: the installation of 13 bridges in different regions of Ghana and the construction of systems to supply water to 35 communities in the Volta Region.
Can you explain in a few words the functions of your office? The Economic and Commercial Office of Spain in Accra is the specialised official instrument for the internationalisation of the Spanish economy and the provision of services and assistance to Spanish companies and entrepreneurs in Ghana, Liberia and Sierra Leone. We manage the economic and commercial institutional relations in those three countries and also produce economic information that might be of interest to Spanish firms.
What is your assessment of Ghana-Spain bilateral trade relations over the years? Undoubtedly, there has been a deepening in the trade relations between both countries. During the last decade we have seen a very positive evolution of Spanish exports to Ghana, only temporarily interrupted by the slowdown of the Ghanaian economy during the period 2014-2016. In general, since the global economic crisis that started in 2008, there has been a structural transformation of the Spanish economy, with a rapid internationalisation. As a result, Spanish exports of goods and services have skyrocketed from 27% of GDP in 2010 to 34% in 2018, a bigger share
than other European countries such as France, Italy or the United Kingdom. This increase has also taken place with the exports of goods from Ghana to Spain. Since 2016 the annual value has consistently surpassed 140 million of euros, reaching a peak of over 300 million in 2018.
Your office has continuously promoted and facilitated foreign investments from Spain to Ghana, aside providing assistance to Ghanaian companies looking for Spanish products and services. What is the longterm goal for this strategy? It is important to note that our office is part of a network of 98 Economic and Commercial Offices all around the world, all of which aim to promote the internationalisation of the Spanish economy. The underlying motive is that we believe that there are multiple benefits from the fact that our firms export and invest abroad. For example, firms that export tend to be more productive, as they can better achieve scale economies and diversify risk by not focusing exclusively on the national market. Investing abroad also has advantages, as it allows the firms to become more efficient and to overcome barriers such as tariffs or distance.
Spain’s food and beverage sector provides numerous opportunities for Ghanaian business owners to work with their Spanish counterparts. What is your office doing to facilitate linkages in this and other critical sectors? The food and beverage sector is of extreme importance to us, as an important share of our exports to Ghana and our firms present in the country are related to it. The sector also presents important linkages with our gastronomy, which is recognised as one of the best in the world. More information on specific products can be found on the following official website: www.foodswinesfromspain. com In the case of Ghana, since 2015, the Economic and Commercial Office has been organising an annual event to promote Spanish wines, with both Ghanaian and Spanish companies which distribute wines from our country. The event also has a formative part, with several seminars with a Ghanaian wine expert to explain the characteristics of Spanish wines while tasting a few of them that are available in the Ghanaian market. That said, we do not focus exclusively on some sectors, but rather we are open to any company that wants to approach us. In the past eleven years we have dealt with most of the sectors and have a deep knowledge of the business
environment in Ghana (and also Liberia and Sierra Leone), but we are continuously learning new things.
How do you intend to deepen relations between these two countries in terms of trade volumes? We are aware that export and foreign investment decisions can be costly for firms, especially at the beginning of the internationalisation process. Firms will only decide to explore foreign markets and get out of their “comfort zone� if the perceived potential benefits outweigh the costs. What we can do from our office is try to help Spanish firms that are already present in the Ghanaian market and those that are deciding whether to enter the market by providing them information and support. The aim is to lower the costs and increase the perceived benefits of starting to work with Ghanaian companies. In the coming years we will try to continue the work that we started more than a decade ago and find innovative ways to promote the internationalisation of the Spanish economy.
How have Spanish companies been performing in Ghana and what is their contribution to the local economy? In the past few years there has been an important increase in the number of Spanish companies operating in Ghana, more than tripling since 2009. Additionally, many of the companies already present in the market have expanded their operations. Therefore, we can say that, in general, the performance of the Spanish companies present in Ghana has been positive. This performance has brought multiple benefits to the local economy: job creation, transfer of know-how, more fiscal revenues, better adaptation of products to the needs of Ghanaian consumers, etc.
In your estimation, where do you see Ghana and Spain economic relations in the next few years? It is always complicated to do predictions, but taking into account the positive trend of the last years, the fact that the COVID-19 pandemic has barely affected the trade between both countries, and the positive effect that the gradual implementation of the interim Economic Partnership Agreement between the EU and Ghana should have on trade volumes, we expect to see a strengthening of bilateral trade relations in the near future. The same can be expected for investments, as most of the times exporting is a preliminary stage for foreign investments and we are seeing that each year more and more Spanish firms are attracted by the opportunities offered by Ghana.
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Profile of The Coca-Cola Bottling Company of Ghana Limited
T
he Coca-Cola Bottling Company of Ghana Limited (TCCBCGL), part of the Equatorial Coca-Cola Bottling Group which is headquartered in Barcelona, Spain, is the authorised bottler of Coca-Cola beverages in Ghana. TCCBCGL is located at Spintex, where it produces the widest range of non-alcoholic beverages in the country. The company’s solid investment in increasing production capacity has greatly improved total product output, and as a result, it has the most extensive pack portfolio which meets the purchasing power of the different economic classes of
consumers. For more than 25 years, TCCBCGL has provided daily refreshment for many Ghanaian homes with the promise of sharing happiness that delights consumers. This has been executed through rigorous enhancements in the company’s route-to-market, continuous understanding of consumer needs, and social interventions which impact the wider community. Not only has this soft drink production giant demonstrated leadership in manufacturing capacity and varied product portfolio, it has also displayed an unmatched commitment to
supporting communities through education, health and well-being, economic women empowerment, youth in entrepreneurship, conservation of the natural environment, and increasing access to potable water. With the successes chalked in terms of improving business and growing sales, the company isn’t blind to the impact its portfolio has had on the environment. This is why TCCBCGL continues to promote its returnable glass bottle and drives that business as the most affordable pack for the mass of its consumers. Sixty percent of its products are sold in returnable
glass bottles, which have lower imprints in terms of post-consumer waste. Furthermore, The Coca-Cola Bottling Company of Ghana Limited has been investing heavily in effective plastic waste management by collaborating with other ecoconscious organisations, under the Ghana Recycling Initiative by Private Enterprises (GRIPE), to beat plastic waste pollution. The Coca-Cola Bottling Company of Ghana Limited is excited about the future and will continue to make meaningful economic and social contributions to the lives of the millions of Ghanaians it serves every day.
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GREEN VIEWS LUXURY APARTMENTS In the heart of the Airport Residential Area www.greenviewsresidential.com greenviewsresidential
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YAMCO MANUFACTURING CO. LTD
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Emulsion Paint, Acrylic Paint, Oil Paint, House Shine(P.O.P), Putty Filler, Road Marking Paint, Roofing Paint, Floor Paint etc.
Off Spintex Road, Accra, Ghana. Tel: 0544335957
E-mail: yamco_ghana@yahoo.com
Our Clients PRINTMAN GHANA LTD
OUR SERVICES Printman Ghana Limited is your source for outstanding quality printing and provides a superior level of customer service, combined with a veteran staff of design professionals. Our Flexographic & Offset Printing Services cater for the diversified requirements of packaging labels for beverage bottles, cosmetics jars and boxes for food packaging and many more products like: Offset Printing: • Folding Boxes • Embossing • Foil Stamping • Self-Adhesive Labels • Wet Strength Labels • Metalized labels • Advertising Posters • Calendars • Flyers • Folders • Brochures and Others. Flexographic Printing: • Self Adhesive Paper Labels • Polypropylene White Labels • Polypropylene Transparent Labels • Polypropylene Metalic Labels • Foil Stamping Packaging: Our die-cutting machines and crafted moulds make easy work of the manufacture of folding boxes i.e. skillets, for packing • FMCGs • Foods • Pharmaceutical Drugs • Soaps • Hair Products • Beverages • Cosmetics • Pens and Many More.
Plot № ANT/ ABI, ABC Junction, Matraco Building, Achimota, Accra-Ghana P. O. Box TS 190 Trade Fair La, Accra +233 (0) 267 041 357 info@pglgh.com / marketing@pglgh.com www.pglgh.com
“Happy Hispanic Day”
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Spain for sure... MONDAY, 12TH OCTOBER, 2020
ÂĄFeliz dĂa de la Hispanidad! Happy Hispanic Day! Your Partner in Spanish-Ghanaian Trade The Spain-Ghana Chamber of Commerce (SGCC) is a private association with the main aim of promoting and increasing bilateral relations between Spain and Ghana, offering a wide range of services to support companies in both markets. Our mission is to promote relationships between Ghana and Spain, to increase the Spanish presence in the area, both economically and socially, to promote and represent members, to boost existing relationships to improve the interaction between Spain and Ghana, and to improve commercial trade in both directions. The chamber, which was initially a pilot project to support Spanish companies and investments here in Ghana, has grown to become more than that in less than 2 years of its establishment. With over 50 companies and still counting, the Spain-
Ghana Chamber of Commerce has become the fastest-growing chamber of commerce in Ghana and the preferred choice for a chamber of commerce. The chamber is also focused on promoting, informing and supporting Spanish and Ghanaian companies. Our monthly events, such as networking cocktails, business breakfasts and conferences, are the perfect places to expand contacts or create business relationships. We also provide customised services, helping to establish business relationships in Spain and Ghana and promoting their international potential. We are also able to facilitate trade investment and financial and industrial exchanges between Spain and Ghana. Our companies are in the following sectors: infrastructure, renewable energy, construction, mining, distribution and wholesaling, logistics services, legal services, IT solutions, and manufacturing.
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Some of the events we have organised Islands which wanted to engage with relevant ministries and companies in Ghana with regard to trade. These trade missions have achieved the needed objective of promoting and increasing bilateral trade relations between Canary Islands and Ghana.
Taxation Business Breakfast: This event sought to draw the attention of our members to the taxation system in Ghana and also educate them on how to deal with taxes and the relevant institutions.
Webinars with Different Chambers of Commerce in Spain: Spain-Ghana Chamber of Commerce has been involved with different chambers of commerce in Spain to project the opportunities in Ghana and increase Spanish investments in the country.
SGCC Speed Networking: A networking event that focused solely on all aspects of construction, construction materials and furnishing. This brought together key players in the construction sector to network, making sure we bring the added value which is our hallmark to our members.
Trade Missions from the Canary Islands, Spain:
SGCC Edutainment Cocktail:
Spain-Ghana Chamber of Commerce hosted and A cocktail event filled with a mixture of business prepared the agenda for companies in the Canary presentations from members, music, food and drinks.
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EQUIPMEN T
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AS A SPECIALIST IN EQUIPMENT FOR THE FOOD INDUSTRY AND CATERING PROFESSIONALS, GLACIO DISTINGUISHES ITSELF BY ITS DESIRE TO OFFER THE BEST CURRENT OFFER IN TERMS OF QUALITY, PRICE, DIVERSITY AND INNOVATION.
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IN D U S TR I AL KI TC H EN S
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Hispanic Day
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The Canary Islands as a strategic location for the bilateral economic relations between Spain and West Africa
For many years both business and other relationships with Africa have been a priority for the Canary Islands. Spain is the nearest country to the African continent and the only one that has a physical border with it. In addition, over 2 million Spaniards geographically live on African territory, specifically in the Canary Islands, Ceuta and Melilla. Due to our interest in Africa, our proximity to it and the good understanding we have with the west coast of the continent, the Canary Islands, and specifically Gran Canaria, felt the need to start the first Spain-ECOWAS forum at the start of 2020, in order to bring Canarian, African and Spanish institutions together around the same table. The summit intends to open a channel of communication between the chambers of commerce of both regions (Africa and Spain) and to foster a greater understanding among representatives of the
private sector, in addition to facilitating business and investor relationships. The Chamber of Commerce of Gran Canaria, host and main organiser of the forum, has always dedicated most of its international effort to increasing business relationships with Western Africa and improving trust and business competitiveness through cooperation, by means of the provision of economic data and the organisation of business meetings and briefings. Unfortunately, due to the coronavirus (COVID-19) and the numerous confirmed cases in Spain, Nigeria, Morocco, Senegal and France, which would have all been possible departure/transit/ main entry points of the African delegation into Las Palmas, we have had to postpone the said summit. However, our main objective regarding West Africa continues to be an increase in business relationships between our
two regions, through strategic investment of Spanish companies and steps intended to improve the business and investment climate. It is due to this, and to the fact that the European Union plans to create a solid financial agenda to improve relationships with its African associates. The Commission´s communication COM 643 states that their objective is to “favour a substantial increase of both African and European investment, boost trade, foment the creation of employment opportunities, and contribute to sustainable and inclusive development (…)”. As part of this association between the EU and AU, there will be an alliance concerning private investment and sustainable employment. This alliance will focus on Africa´s economic potential and on the mobilisation of the private sector, through the unblocking of investments and by exploring great opportunities which can be of benefit to both the
African and European economies.
Due to this, the following three courses of action are recommended: • To promote strategic investment in order to create employment and strengthen the role of the private sector • To invest in people, in their education and skills • To strengthen the business environment and investment climate In addition, the EU created the Economic Partnership Agreement for the member countries of ECOWAS in order to promote economic and social development in Western Africa. Through these and other prior plans, Spain wants to provide a boost to this ambitious project to reinforce relations with Western Africa, and to take advantage of the opportunities that intra-African economic and trade integration offers. Within the context of all these activities, the Chamber of Commerce of Gran Canaria is already working on a new, innovative digital project which we will present to the European Commission alongside the Spanish Chamber of Commerce, and which we hope will further reinforce the existing trade relations between ECOWAS and Spain. We trust we will be able to give you further good news in 2021.
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LaLiga is using sports to make a difference across Africa Top professional Spanish football league, LaLiga, does not only define itself by the outstanding display of football skills it brings to fans every week; it also values the principles of equality and inclusion, and the commitment to empower youth through grassroots initiatives. In Africa specifically, we have seen displays of the league’s dedication to uphold these ideals and generate true social impact. In this year alone, LaLiga has had tremendous success with its hands-on approach to nurturing football talent on the African continent, as well as staying closer to African fans.
Spreading the values of sport In partnership with the Nigerian Premier Football League (NPFL), LaLiga trains youth football coaches to adopt the unique LaLiga training methodology. The Coaching Clinic, as it is referred to, has trained over 400 youth coaches from the 20 NPFL clubs, the national youth teams, and other youth clubs in its four editions. The NPFL-LaLiga partnership was signed in 2016, when LaLiga Nigeria Office was opened, now based in Lagos, and has since seen several exchange projects between the two leagues, including a tour of Spain by an NPFL All-Star team, an allstar friendly match between Atletico and Nigeria B team, and the annual U-15 tournament, modelled after the LaLiga Promises Tournament. In Angola, LaLiga held the Craques da Escola, an event where 12 champion teams from each school competed for the 2019 title. It was broadly covered by the media, including the Public Television of Angola (TPA) and Radio 5 (Radio Deportiva de Angola). LaLiga offered merchandising kits for the two finalist teams, as well as clothing for the referees and coaching teachers. “LaLiga has a key role to play
in spreading the values of sport, and we will continue to embrace various opportunities to empower the communities where we have presence,” said Juan Botella, LaLiga’s Regional Manager for Africa. This was further confirmed after a strategic consultancy agreement was signed between Sevilla and Tanzanian giants Young Africans (Yanga SC) to help them better manage fan activities, digital transformation, marketing and sales, economic control, digitalisation, and international development. This partnership will not only increase interest in the sport, but also help more local football talent emerge in the East African region.
Empowering communities LaLiga continues to drive positive change through community outreach projects. The collaboration between the LaLiga Foundation and NGO Zerca y Lejos sought to educate communities in Cameroon against excessive alcohol consumption while teaching the youth about the importance of healthy leisure activities. “Football has become a vital tool to reach this young population who are most affected by the problem,” continued Juan Botella. “We encouraged boys and girls from different towns in the area to participate in a tournament, while highlighting the causes and consequences of alcohol consumption. Our goal is to continue spreading awareness and to foster a strong sense of health in the community through sports.” At the start of the COVID-19 outbreak, LaLiga also partnered with UNICEF to raise awareness about key issues in Kenya – namely, sanitation and disease prevention – through football. This was achieved through a communication campaign
whereby former Girona striker Michael Olunga reached out to community members to deliver key messages on the spread of COVID-19 in Kenya. In addition to this, LaLiga held sessions on rural sanitation during Safaricom’s Chapa Dimba tournaments and its own Coaching Clinics. In South Africa, LaLiga held a friendly charity tournament between Orlando Pirates and Real Sociedad. The event was used to encourage South Africans to donate to the Solidarity Fund – a government fund to help combat the pandemic. November 2020 marks LaLiga’s fifth year of making a difference on the African continent. By collaborating with local partners like UNICEF, Budweiser, and official broadcaster SuperSport, LaLiga has proven that it’s committed to not only developing talent, but also creating stronger and longer-lasting relationships that promote its values. --END--
About LaLiga LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs and public limited sports companies (SADs) in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2018/19 season, LaLiga reached a cumulative audience of more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates, covering 84 countries. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
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We boost evolution from the core
MONDAY, 12TH OCTOBER, 2020
We are the main technology partner for our customers’ key operations worldwide. With a strong presence in Africa since 1995, we support Ghana in its digital transformation with solutions for the main activity sectors. ▪ Creating safer skies together with Ghana Civil Aviation Authority ▪ Improving passenger experience at Kumasi Airport with Ghana Airports Company Limited ▪ Digitalizing the Customers Management at Electricity Company of Ghana Limited Indra wishes you a happy Hispanic Day.
indracompany.com
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